The substantial traffic for your website is undoubtedly achieved by organic traffic from search engines. The number of users you attract to your site depends on your rank in the search engine. Therefore organic traffic is always needed to be there.
SEO means search engine optimization, and it includes off-site, on-site strategies used to improve your ranking on the search engine; that is, your site shows up when someone searches for the services or product.
On-site strategies are also known as on-page strategies that focus on optimizing keywords, meta tags, and other technical SEO elements. In contrast, off-site strategies focus on off-page or off-site strategies, establishing a backlink portfolio.
These two strategies work together to build a page that is prone to search. Both on-site and off-site SEO strategies compliments each other in a way that can bring all the essential factors of a strong website together.
The SEO factors and tactics affecting the visibility of your website but do not exist in your website are known as off-page SEO. All the search engines support and return trustworthy pages to their users with minimum load time.
Apparent reputation, digital ecosystem, and backlinks are the key factors important for a search engine algorithm to declare your website as a trustworthy source.
Link building is one of the off-page optimization strategies of prime importance. If other reputed sites and outbound links support your page, this will demonstrate to search engines that your page is well-reputed and worthy of all the benefits that a well-regarded page may have.
You can say that all the SEO tactics that take your website are handled by off-page SEO. Therefore, to gain overall advantages from an SEO code, you should d use all the off-page SEO tactics including, link building.
Comprehensive SEO strategies may include tactics such as citation building, brand building, social media, content marketing, and many more.
For simple understanding off-page, SEO covers all the off-site tactics that are not linked to your site in any way that it's content or features, etc. To gain a perception of both search engines and users for your site's authority use an off-page SEO strategy to build relevance factor and key trust.
All the SEO strategies are important to help your site gauge the authority through which a search engine justifies your site as a trustworthy source for its users. Therefore off-page SEO strategies are of prime importance without which you may struggle to prove your site worthy for search engines.
There are many high authority websites that already exist in the search engine and without off-page SEO your site won't outrank those sites. Usually, when a user searches for a product or a service, the sites with higher authority will always beat the sites with lower authority to the top search list.
The site's authority is important for building a brand known worldwide. And site's authority will reach sky high with off-page SEO strategies.
there are many off-page signals used by Google's algorithm to rank a website and links are the most important among those.
an off-page strategy that is lacking link-building signals can't attain the desired results. Because links are one of Google's top three ranking factors, it helps us increase click-through rates.
But to have an idea that focuses only on link building will give your site the needed authority, can be a mistake because there are many off-page SEO techniques and tactics that should be used to have the desired results.
On-page SEO means making sure your website is optimized for search engines. You should make sure that your content is written properly and that it is easy to read. Also, you should use keywords throughout your site.
On-Page SEO is a constant process. It takes time to learn about SEO, but you must always stay ahead of the curve. You need to understand how Google works, and how you can use that information to improve your website. Here are some of the most important things to consider when optimizing your site.
On-Page SEO refers to the practice of adding high-quality content on your web pages to improve its ranking in search engines. This includes optimizing titles, headers, and image alt text. It also involves ensuring that the site has expert information, authority, and credibility. You can add external links to your site to increase its credibility. You need to have a fine understanding of your potential user intent only then you can adequately solve problems and answer search queries that search engines mostly demand.
Search intent shows what users are looking for in a search query. Search queries are what people type in search engines.
Internal links can be defined as text links between two pages that share a similar domain and developing these links is known as internal link building. Inbound links are also important to help users reach their desired content. Link your pages with target keywords to have greater search engine rankings. This is also an important SEO factor.
E-A-T (Expertise, Authorship, and Trustworthiness) is an important factor in how well you rank in Google. You need to produce quality content and be authoritative about your topic. People trust those who provide credible information. Your website needs to demonstrate expertise in your field.
Title tags should be unique, descriptive, and keyword-rich. Make sure they are relevant to the content on the page and include your keywords.
Title tags are probably the most essential part of on-page optimization. Make sure to include your target keyword in your title tag, but also make sure it's compelling and enticing enough for people to click on your link.
If you look at the top line of code you will see the title
Meta descriptions have been dominant optimization points, since the early days of SEOs. Meta descriptions, description of the web page, and their content is displayed in SERPS under the heading of the meta tag. By optimizing meta description you can improve the perception of what your site offers all changes, perception of the quality of results, CTR.
Meta Descriptions have been a debated topic in the SEO community, but many people still use them. I've tested my own site and found that they are a ranking factor. When using meta descriptions, make sure that users will be interested in clicking on your link by describing what the page is about.
The meta description is displayed in blue highlight on the right
With an attractive headline to secure many potential clicks. That's why it's important for you to write them strategically. You need to come up with titles that are interesting enough to get people clicking through to read more.
Headings are a very important ranking factor. You need to make sure you include your keywords in them. Don't cram too much into one heading. Feel free to spread things out and use different variations throughout the page.
Headers are important to make sure you're getting the most out of your website. You should use them to provide information about your page. Use headers to help people understand what your page is about. For example, if you're writing about a topic, put some keywords in there. This helps search engine crawlers know what your page is about, and also makes it easy for your readers to understand what your page is talking about.
Writing content with search engine users and your readers in mind all comes under the heading of SEO Writing. You need to write content that is useful and relevant to your audience. Writing concrete SEO content is about much more than simply using keywords - you should also consider how your content will appear when someone searches for something similar.
You need to be careful about how many pages you target for each keyword. Too many pages could lead to keyword cannibalization. And keyword stuffing can lead to a frustrating user experience. To avoid keyword stuffing focus on relevant keywords only. Optimize your page by adding the right keyword phrases, that will help your page to maintain a healthy keyword density that is an important SEO strategy. Pages that lack keyword density or lack primary keyword usage can lose their authority with search engines.
As a content creator, you have to focus on both making new content and at the same time auditing your existing content, but this is a flaw because users are intended to read engaging content. You need to audit your existing content because it assists you to evaluate if your present content is meeting its gaining ROIs and goals, and it will also save from duplicate content. Your existing content may be inaccurate or out-of-date. You also want to identify what type of content is best for you. A content audit can significantly help your SEO strategies and you should do them regularly to avoid duplicate content.
You can make your page appealing by adding hum high-resolution pictures. However, some images can actually decelerate your site. To make valuable use of SEO assets optimize your images properly. Images should also be used to support the content on your page, and use ALT tags and descriptive titles should appear in image search too. User experience among other things should be satisfactory and that can be attained by image optimization.
If you have enhanced your website's on-page SEO features then you have already attainted half of the success. The other part is to make sure that visitors stay, read your content, find it interesting, and keep returning for more. Holding on to interested users is a challenge, but it's definitely possible. Focus on characteristics such as page optimization, site performance, and user experience among others.
Your title tag should contain your primary keyword. Use lowercase letters and avoid all caps. Don't use more than 50 words in your title. Make sure your title isn't longer than 65 characters. Also, make sure you're using the right keywords in your title. You need to include them in the title tag as well as on every page.
chose compelling and clear titles that use keywords. Use the primary keyword in your title tag. Make sure your title tag is under 60 characters long. Don't forget to include your keyword inside the title tag. Use the same character count when writing your meta descriptions. Be careful not to overuse keywords or duplicate them across both your title tags and meta descriptions.
Google analyzes the content with the help of structured data that is a specific on-page SEO code you put on your personal pages. Rich snippets increase the chance of researchers clicking your link.
Semrush and Ahref are the keyword research tools that include a SERPs analysis that reveals its shown features. This helps you analyze what type of data you'll need to carry out to manifest those features. Here's a short list of some more alternatives to Ahref that may help you in understanding it. By entering the URL of a web page, Google will assist you in how to add structural data. then Google's Structured Data testing tool can be used to further check the structured data. Or, you can use Bing's guide to mark up your website with structured data.
You can crawl your personal site or any other site by copying the code provided above into a text file. Then save it as an a.txt file. This allows you to crawl any website.
All the SEO strategies fall under three main categories.
As you have on-site and off-site SEO are already explained, we will focus on defining technical SEO.
Things that impact the crawling and indexing of your site by search engines are mostly covered under the category of Technical SEO. SEO strategies such as structured data, site speed optimization, href lang, canonicalization fall under technical SEO.
if you want your website to show up every time users search for a product or service, on-page SEO is all you need. Regularly optimizing for on-site factors can help improve your conversation, rankings, and traffic! If you want a team of SEO experts to handle your on-page needs, contact Osborne Digital Marketing today!
The marketing strategy is the roadmap for your company's future success. Marketing organizations invest time and resources to create short-term and long-term marketing plans. A long-term marketing strategy is a process of developing and implementing a plan that will last at least 3 years. This is also known as an extended period. The idea behind this type of strategy is to have a plan in place that you can use for the forthcoming planning period.
Although market pioneers have a cost advantage and can quickly adapt to changes in customer needs. Having a comprehensive marketing plan can increase the engagement rate even for entrepreneurs and small business owners, resulting in double-digit growth. Businesses can improve their competitive position through an inbound marketing campaign and a marketing audit.
A marketing strategy is a plan of action to help you achieve your business goals. It’s not just about what you do, but how you do it and when you do it. A good marketing strategy will be based on research that shows where your customers are, who they are, why they buy from you, and how much they spend with you.
A well-conceived marketing strategy can help you achieve your goals more quickly than if you were doing everything by yourself. Many small businesses fail because they don't have a clear vision of their future. The business owner starts in business without any idea of how long it's going to take to grow. That's a recipe for failure!
The first step to developing a marketing strategy is to think about your overall business objectives. What do you want to accomplish? Are you looking to increase sales, expand into new markets, or improve customer service? Once you've answered these questions, you'll need to determine which strategies will work best to help you achieve those goals.
A short-term marketing strategy is one that you create to help your business reach its goals. It’s not the same as a long-term marketing plan, which will be discussed later on in this article. Short-term marketing plans are created to meet immediate needs, such as increasing sales during a particular season or promoting a new product. These types of strategies usually don’t last very long because they are only designed to give a temporary boost. They may work well for a few months but then fall apart when those needs no longer exist.
These activities are a form of advertising that is used to promote products or services. It is usually done in the short term, and it can be done through various media such as print ads, TV commercials, radio spots, billboards, etc. Short-term marketing techniques include:
A long-term marketing strategy is a comprehensive plan that helps you achieve your larger business objectives. This type of marketing strategy involves planning so that you know what you're going to do next. You should develop a long-term marketing strategy if you have more than one goal. For example, you might want to sell more products, increase profits, get better customer service, etc. To make sure that you achieve all of your goals, you must put together a long-term marketing strategy.
The long-term marketing activities include:
A short-term marketing strategy is different from a long-term marketing strategy in two ways. First, a long-term marketing strategy is developed to help you achieve your larger business goals. Second, a long-term marketing plan includes several steps that must be taken before implementing a short-term marketing strategy. The following sections explain each of these differences.
The main difference between a short-term marketing strategy and a long-term marketing strategy is that the latter has a much more extensive scope. A long-term marketing strategy includes planning for future growth and development. It takes into account factors like market trends, competition, customer behavior, and other important things that affect how successful your company will be.
The goal of a long-term marketing campaign is to develop a plan that will allow your company to grow and thrive over a long period as inbound marketing is the most efficient form of marketing. To do this effectively, it’s important to take into consideration all aspects of your business. You should consider everything from your products and services to your customers and their needs.
The best time to start developing a long-term marketing strategy is right after you have completed your initial marketing plan. At this point, you already have a good idea of what you want to accomplish in the next few years. You also have a good understanding of what your current marketing efforts are doing. This gives you a great starting point from which to build upon.
If you haven’t created a long-term marketing strategy yet, then you should wait until you have at least one successful marketing campaign under your belt before you try to create a new plan.
Before you start thinking about how to market your business, you need to do strategic planning to identify your overall business objectives. Your business strategy could include the following marketing objectives:
Creating a long-term marketing plan is similar to creating any other type of marketing plan. The main difference is that when creating a long-term marketing plan, you need to think about several years into the future instead of just thinking about the short term.
Creating a long-term marketing program isn’t easy for the marketing team. There are many different steps involved in creating a solid plan that will ensure success. Here are some tips that will help you get started.
This is the first and foremost step of a comprehensive marketing plan. Buyer personas are a great way to understand your customers and how they use your product. They’re also a great tool for marketers, as they can help you create more effective messaging and content that resonates with the people who matter most.
You can create user personas by using an online persona builder or by talking to your customers directly. Either way, the process involves asking questions such as these:
Before you begin any kind of marketing campaign, you need to know exactly what you want to accomplish. If you don’t have a clear vision of where you want to go, you won't be able to make sure that you’re heading in the right direction. Goals can be segregated into categories, such as:
Once you know what you want to achieve, it’s time to define your target market. Who are your ideal customers? What do they look like? Where do they live? How old are they? What are their interests? Knowing these answers will help you determine who you want to attract and why.
Once you know who your audience is, you can start thinking about ways to connect with them. For example, if your target audience is women ages 18 to 35, you might decide to focus on social media sites like Facebook and Twitter. Or maybe you could advertise in magazines targeted at young adults. The point here is that you need to think about your audience before you even start writing a single ad copy.
If you want to succeed, you need to understand what your competitors are doing. Find out what they’ve been up to lately by reading industry articles and blogs. This way, you can learn what they're saying and what they're doing. From there, you can figure out whether or not you want to follow in their footsteps.
Next, figure out how much money you will need to spend to get where you want to go. If you only have enough money to cover half your goal, then you might need to cut back somewhere else.
Now that you've done your research, it’s finally time to write your advertising campaigns. Think about what you want to say and how you want to say it. Then, come up with creative ideas that will grab people's attention. Once you've written your ads, you'll need to find places where your target audience hangs out online. These include search engines, social networking sites, forums, and so on.
Once you have determined which types of ads you want, you need to choose between paid advertisements and organic search engine optimization (SEO). Paid advertisements are more expensive, but they tend to get better results. Organic SEO takes a lot of work, but it tends to be less expensive.
Finally, make sure that your plans fit together. For example, if your goal is to double your monthly revenue, but you only have enough money for 10% growth, then you won't be able to reach your goal.
Once you have finished planning your goals, budget, strengths, and weaknesses. It is time to put them in writing. This will allow you to refer back to them whenever you need to.
Once you have written down all of your ideas, you can start reviewing them with the entire team. Look over each section and ask yourself, what am I doing well? where can I improve?
As you continue to review your plan, you may find that some sections don't work anymore or that you need to add more information to others. Either way, revise and update your plan as needed.
At this stage, you should be ready to implement your plan. Start with the first milestone and see how things go. Then, once you have reached the second milestone, evaluate whether or not your current plan is working. You can use this evaluation to adjust your plan so that it works better for you.
If you aren't happy with the results after implementing your plan, then you can repeat steps one through nine until you reach your desired result.
You should always focus on the bigger picture and use your short-term plans to lead to successful long-term plans.
Although a lot of effort and research goes into the making of a marketing strategy for the long run; there can be elements that do not produce expected results. Some plans hit right in the bull's eye while others are a near miss. Your long-term strategy should leave margin for flexibility so that you can add or subtract elements to get the required results
The right set of tactics can take your strategy to the next level. The marketing team needs to think about the combination of effectively advertising the brand and doing it through popular channels. Let's look into some effective tactics for achieving results, such as:
Search Engine Optimization is the most effective tactic. You need to be able to stand out from the crowd and attract new customers to succeed. Search engine optimization is a great way of getting your business noticed by the people who are searching for your services or products. It can be an effective tool for increasing sales and leads.
Compelling content is the backbone of an inbound marketing strategy. It plays a vital role in the purchase journey of potential customers. When creating content your marketing team should focus on high-quality content. User-generated content such as images, videos, and reviews posted by users is the most effective long-term initiative. Since user-generated content is original content it adds value to your brand. Having downloadable content attracts more organic traffic to your website.
To see an increase in Return On Investment, email marketing and blogging should be the main focus of your content marketing strategy.
Social media has become an integral part of our lives. If you want to stay relevant, you need to be present on social media. Today business owners want to use social media as part of their overall strategy to increase online presence. Following is the list of ways this tactic will work in the long run:
Social media accounts are a great way for link growth, they are free and give a boost to your Search Engine Optimization (SEO).
Broadcasting commercials over the airwaves or via cable television is a great marketing strategy in the long run.
Branding is a long-term marketing strategy. This means that it takes time to build trust between the consumer and the brand. To build trust, the brand has to show its commitment to the customer. As a result, the brand becomes a trusted entity among consumers.
In addition, when a brand shows its commitment towards the customer, it creates a sense of loyalty.
The consistency of the messages is an important factor in determining the effectiveness of communication. For example, if a company has a consistent message about its products or services but does not communicate it often enough to consumers, then this inconsistency may cause consumers to lose interest in the brand.
The frequency of the message also matters. Consumers have short attention spans and therefore, frequent communications with them may increase the impact of the message. The marketing agency ensures that a consistent message is circulated through all social media platforms. In terms of frequency at the least three exposures can result in maximum reach and higher conversion rates.
It is also important to keep the design elements consistent across all channels.
The future of event marketing is in virtual events. Virtual events are a great way to reach your target audience, attract new customers and increase brand awareness. The key advantage of virtual events is that they can be held at any time, anywhere, without having to invest large sums of money.
A virtual event is a live presentation that includes interactive elements like polls, surveys, quizzes, games, etc. These elements help create a fun experience for participants while allowing marketers to collect data about their preferences.
A virtual event can also include pre-recorded videos, presentations, webinars, interviews, etc. It's up to the marketers to decide what type of content should be included in the event. The virtual event allows marketers to connect with potential clients in real life. They can meet face-to-face, ask questions, make sales pitches, etc.
Marketers can use virtual events to promote their brands by creating a unique identity for themselves. They can also use these events to educate their audiences on various topics related to their industry.
Creating a long-term marketing plan can be overwhelming for a business owner. Why not lean on the expertise of a marketing agency. We are your marketing partners to give insights about the marketing warfare strategies to understand your competition better. Osborne Digital Marketing provides you with marketing plan templates and helps you create your long-term SEO strategy resulting in long-term organic growth.
The decision to develop a long-term marketing strategy is one of the most important decisions you will make as a business owner. It’s also one that can be difficult to make because it requires a positive mindset toward marketing. If you want your business to succeed, you need to look beyond the next month or quarter. You need to start thinking about the future and where you want your company to go.
A long-term marketing strategy allows you to develop a plan that you can use over an extended period without having to constantly change things up every few months. It’s important to remember that your customers are going to expect changes from you regularly. If they see that you aren’t making any changes to your business, then it’s likely that they won’t return to you when those changes do come about.
Now that you have all of the information needed to create a long-term strategy, you can begin creating a complete marketing strategy.
It’s not a secret that the world of marketing is changing. The way people consume information has changed, and so the ways businesses market themselves have also evolved. If you want to survive in this new era, you need to adapt to these changes. One of the biggest changes is the rise of the internet. People now access information through their computers instead of using newspapers or TV. This means that if you don’t have any form of digital presence, you might miss out on potential customers.
Great content is the basis of an effective digital marketing strategy and can help you achieve your business goals. It can get a high search engine ranking, encourage conversions, information sharing, and increase brand awareness.
Internet content refers to the information that you find on the internet. It can be anything from a picture, video, or even text. The most common types of content are pictures and videos, but there are many other kinds of content such as audio, live streams, games, software, and more.
Shareable content is any type of content that can be shared with others. It’s a great way to get your message out there and reach more people than you could ever do on your own. The most common types of shareable content include images, videos, infographics, and articles.
The reason why you should create good content is that it will make your website popular, thus increasing your search traffic as well as your search ranking. You may not think about this at first, but when people visit your site, they want to see something interesting. If you have boring content, then visitors won’t stay long enough to read what you have written. They will just leave and go somewhere else.
There are lots of reasons why you should create shareable content.
Online content is one of the best marketing tools to attract the target audience. Here are a few ways to create a content idea that helps business owners increase search traffic and search ranking.
There is no second thought about the fact that high-quality content attracts visitors and encourages them to become returning visitors.
Visitors want well-researched information at their fingertips. Long-form content such as case studies and detailed blogs is considered high-quality content. These are the most popular types of online content.
Today, readers want quick information and appreciate content that is more structured and broken down into headings, bullets, and the numbering of a list that could lead them to the relevant piece of information they require out of the entire content. Formatting your content intelligently allows readers to skip the additional content and head straight to what they are looking for.
The reason why people are visiting your website is that they are looking for a solution to a problem. Your digital content should be in-line with the visitors' needs and add some value to their lives. This will compel them to keep coming back for more.
If you write about topics that nobody wants to read, then no one will visit your website. If you're looking to attract more traffic to your website, try writing about things that your target audience would love to learn about.
Since online content aims to attract more visitors and increase search rankings, it is only possible if the content connects with the audience. Once the connection is built, they will share it with friends. An interesting way of knowing what readers want is to engage them through polls and debates.
Content marketing is based on making customers feel that you understand them better.
If you can hit the right emotion of the reader, your marketing campaign is a success. Such content is proven to increase customer engagement and get shared on other social networks.
Content that brings back old memories resonates well with the audience. It gets a positive response and is appreciated by visitors.
This is a good tip to engage customers through content marketing. You can lead customers to a call-to-action (CTA) button asking them to follow, like, and share a web page in return for a reward. This content idea is profitable as the return is greater than the giveaway.
As a marketer, it is vital to keep updating your website with topics that are in high demand. For example, sharing a blog about new software and plugins for search engine optimization will attract business owners.
Anything that can bring a smile to your audience's face gets widely accepted and shared. Your online content needs to have a lighter side so that people feel excited about going through it.
The Internet is a vast, complex, and ever-changing environment. As the Internet grows in size and complexity, so does the number of different types of content available on it. The following list provides an overview of some of these types:
News articles – news stories or features that cover current events or provide information about a particular topic.
In this article, we will discuss how to create great internet content. We will also look into some of the best ways to promote your content.
The best thing about creating shareable content is that it doesn’t cost much money at all. There are plenty of free websites where you can upload your creations and they will automatically generate thumbnails for you. Once you have created your image or video, you can use one of these sites to host them for free.
The next step is to start promoting your creation. This may sound daunting, but there are lots of places where you can advertise your work. For example, you can post links to your social media accounts, add your link to forums and groups, write reviews for products and services, and more.
Keywords are the lifeblood of any website, blog, or social media page. They’re what people type into a search query to find your business, and they’re also what you use in your copywriting to attract potential clients.
Keyword research tools help you identify keywords that are most likely to drive traffic to your site. These tools are great for finding long-tail keywords which tend to perform better than short-tail ones. The tool we recommend here is SEMrush.
SEMrush has an amazing keyword research tool called ‘keyword planner. This tool helps you discover new ideas for keywords by analyzing over 50 million data points from Google AdWords.
You can even filter results by country, language, device, and many other factors. With this tool, you can easily see how popular certain keywords are and whether or not they’ll drive traffic to your site.
You can also try using Google Adwords to drive search traffic to your site. When someone searches for a specific keyword related to what you are trying to sell or promote, they will see your ad appear on their screen. They click on the ad and hopefully land on your page.
You can also use Facebook ads to target your audience. Facebook has become a very popular platform for advertising because it reaches a huge number of people every day.
A content management system helps to implement your content marketing strategy effectively. It enables you to generate content that is in line with your business strategy. Choosing a CMS like WordPress for your website offers unlimited benefits for SEO.
You can either use the free services of WordPress or upgrade to get a custom domain name added to your WordPress site. This helps your website have a unique and memorable address. WordPress also offers Web Hosting Services where you can upload your site. There are several hosting providers to choose from for your website.
A content strategy is a set of goals, objectives, and strategies designed to achieve specific results. It helps you understand what type of content works best for your brand and what kind of content you should focus on.
The content of your website is the most important part. You need to create a unique and attractive design for it, but that’s not enough. Your content must be interesting, useful, and informative. It should also be easy to read and understand.
Your content needs to have these qualities because if people don’t find it interesting, useful, or informative, they won’t bother reading it. If they don’t enjoy reading it, they won't return to your site again.
You need to make sure that you post new content at least once every week. This will keep visitors coming back to see what else you've got to offer.
The Content Calendar is a tool that allows you to plan your content creation. It’s like a project management system for your content marketing. You can create and manage all of your content in one place, from blog posts to ebooks to webinars to social media updates.
It helps you stay organized by allowing you to schedule each piece of content, track its progress, and measure its success.
Here are just a few features of the Content Calendar:
Keywords play an important role in SEO (search engine optimization). They help search engines like Google find relevant web pages so that they can rank them highly. Choosing keywords that are relevant to your niche is very important. The more popular your keyword is, the easier it will be for search engines to rank your page high.
The most important part of the keyword strategy is choosing a seed keyword. The seed keyword then sprouts other relevant keywords to optimize your website. Other types of keywords include the following:
Offering free resources to your readers is another way to gain their trust. Readers appreciate it when bloggers provide helpful advice or tips without asking for anything in return.
If you want to succeed in any industry, you must first understand what works and what doesn't. Many factors influence whether something is going to work or not. Some of these factors include:
It may seem obvious but quality matters more than quantity. While it is true that having lots of articles online is good, it does not mean that you'll get better results. Instead, focus on writing high-quality content that is interesting and useful to your readers.
One of the best ways to build a relationship with your potential clients is through email marketing. Having an email list allows you to send regular emails to your subscribers, which keeps them engaged.
People trust websites that have been around for a long time. Therefore, it is important to create a trustworthy website. One way to do this is by building a strong backlink profile. Backlinks are links pointing toward your website from other websites. Search engines like Google value backlinks because they indicate that other websites think your website is valuable.
Social media channels such as Facebook, Twitter, and LinkedIn are great places to promote your posts. When you share your content on these networks, you increase its visibility and chances of being shared.
Images and videos add personality to your blog posts. They also encourage people to read long blog posts.
When someone reads your article, he or she should know exactly what to do next. You can achieve this by including calls to action in each paragraph. These could include links to products, services, or information about upcoming events.
Long-form content has higher conversion rates than short-form content. It's usually written in paragraphs rather than bullet points.
The majority of people now access the internet via mobile devices. Therefore, your website must be optimized for mobile phones. By making sure that your site is compatible with all types of mobile devices, you will ensure that your customers can easily access your website whenever they want.
This is a no-brainer that all departments are involved in content creation, including:
Execution of the overall content strategy is usually the responsibility of marketing specialists. They not only manage the creation process, but they also look for new ways to distribute the content and make sure it reaches the right people at the correct time.
As the sales department directly interacts with customers. It can give useful insights into customer feedback. For example, solutions customers expect for their needs. These suggestions can be added to the content to make it more valuable for the readers and create a better user experience.
Engineers are typically the ones having know-how about the industry topics, trends, and solutions. As a result, they might be able to come up with specific words and ideas to address customers' queries.
Accountants are well aware of customer queries, complaints, and suggestions. They have expertise in how to respond to them. As a result, they may be able to provide crucial information to assist you in providing exceptional content offering a solution.
Executives have a clear understanding of which subjects to prioritize based on their experience. They can share a valuable content idea that is in line with the marketing strategy of your company.
The Human Resources Department can contribute to content writing in two ways. Firstly, they are well-versed with subjects related to work environment and organizational structure so they can pen down such content. Secondly, they know the potential of their employees and can help highlight good content writers.
As the goal of content writing is to establish a connection with the audience. It's critical to understand their passions, expectations, and solutions to their needs and desires. As a result, involving visitors through surveys to collect information about their interests becomes critical for creating good content.
Creating a website that works for you is not always as simple as just choosing a domain name and uploading files. Many web designers spend hours and days working on a single page before they even think about adding anything else. But once you have a fully functioning website up and running, it can be quite difficult to know how to improve it further.
Osborne Digital Marketing not only helps you with web design it also takes care of your content marketing needs so that you can concentrate on other aspects of your business.
To be successful in any field, you need to know what works and what doesn’t work. If you don’t know what works, then you won’t be able to make informed decisions when planning out your strategy. When creating online content for your business, try to create original content of high quality. Utilize repurposed content for search engine optimization
The detailed description in this article will help you create content that sets you apart from your competition and helps you to achieve success in your content marketing activities.
Effective branding builds a positive image. A consistent brand identity is a way to communicate your values to potential customers and make them feel connected through similar values. This not only attracts potential customers to your brand but also increases customer loyalty and credibility. A strong identity is the first thing you need to distinguish yourself from the competition.
Branding is the process of developing a cohesive look and feel for your company. This includes everything from logos and stationery to website design and advertising. These elements help build a perception for customers to identify your brand and build trust.
"Brand identity" is the visual representation of a brand. It’s what makes your business unique and memorable to consumers, and it can be as simple or as complex as you want it to be.
Unlike branding, brand identity is more like a connection between the business and its customers. The identity makes a brand instantly recognizable to the customers. It leads to customer loyalty and customer retention.
Brand identity is a very important part of any business. It’s the visual representation of your company and what it stands for. Strong brand identity will help you build trust with your customers, increase sales and even improve customer service.
A brand's visual identity is the first impression that a company creates. It’s how you make your brand stand out from others, and it’s what people will remember about your business when they think of you or your products. The visual identity should be consistent across all platforms and mediums. If you don't have a clear image of who you are as a company, then you won't be able to effectively communicate your message.
The first step in creating a successful brand identity is understanding who your target audience is. You need to know their age, gender, interests, hobbies, and more. Once you have this information, you can start brainstorming ideas that will help you define your brand.
The second step is choosing the key elements of your brand. This includes things like colors, fonts, logos, taglines, etc.
For example, Nike has created a positive brand image. So the tangible element, such as a pair of Nike shoes, is considered to depict personal identity, thus becoming a valuable asset in the eyes of a customer.
Let's look into how to present a brand identity by getting all the visual elements intact to stand out from the competition.
Design is the foundation of your brand identity. It’s what makes you unique, and it’s how people recognize you as a company.
But design isn’t just about esthetics; it’s also about usability, functionality, and user experience (UX). These aspects of design are vital to ensure that your brand identity works well on every platform.
In addition, other factors affect the overall quality of your brand identity. For example, color psychology plays an important role in determining whether your brand looks good or not. Also, brand consistency is another factor that affects the success of your brand.
The key elements you need to inculcate in your branding process before you start designing are:
A product's shape and form lead a customer to click the "call to action" (CTA) button. These can be in the form of
This refers to the font you choose to be displayed on your branding materials. It can be the font of your logo or the brand font. There are four popular types of typography used for an effective brand identity, such as:
Colors have a psychological impact on customers. Choosing an appealing color palette is an effective branding strategy.
Incorporate your brand colors into everything. Colors are one of the most powerful tools in branding. They influence our emotions, attitudes, and perceptions. So, choose colors carefully.
Keep your brand colors simple. Complex colors may distract users from reading your content. Simple colors work best for brand identities. Choose colors to represent your brand's personality, such as:
Now that you are clear about which visible element to choose for your brand, it's time to look into the actual designing process to achieve your business goals.
It is a symbol that represents your company. It’s usually the first thing that potential clients see when they visit your website or read your ads. A great logo helps establish credibility and builds trust between you and your target market.
Logos are used in almost every type of marketing, including print media, social media, websites, email campaigns, and billboards.
Your logo needs to be unique and recognizable. When creating your logo, keep these things in mind:
1. Choose an easy-to-read font.
2. Keep it clean and simple.
3. Avoid using too many colors.
4. Select a color scheme that works well together.
5. Remember that your logo is only one small part of your overall branding strategy.
Types of Logos:
Packaging is a vital component of a strong brand identity. It does all the talking for your product and helps it shine out from competitors. Attractive packaging gets more traffic to your website and leads to repeat purchases.
If you're running a business online, then your website plays a vital role in creating a compelling brand identity. It also provides a platform for customer interactions and strengthens your online identity. Potential customers visit your website before making purchasing decisions.
Business cards come in handy when opting for business development. High-quality cards that are well-designed reinforce a positive perception of your business. It is advisable to have a simple format for your business card. The company logo, along with your relevant personal details, is sufficient to get you more clients.
An e-mail is a personalized way to engage with customers and get more conversions. Since an email address is an important part of your brand identity, choose your company's name as a preferable option. This makes it more relatable and builds trust.
The body of the e-mail should be simple and precise. It should focus on giving information regarding the product or service. Amongst all the promotional emails, welcome emails tend to have a higher open rate.
The answer is yes. Brand identity is one of the most important aspects of a company’s success, and it can be applied to any business. We have discussed above how brand identity affects your online presence.
Visual identity is the most important part of your brand. It’s what people see first and it communicates a lot about you, your business, or your product. You can have the best website in the world but if no one knows who you are, then it doesn’t matter.
If you don’t know who you are, your target audience won’t either. They may not understand why they should buy from you. If they do decide to purchase from you, they might end up changing their buying decision because they didn’t get a good enough first impression.
It’s also important for business owners to consider their competitors. How does their brand identity compare to yours? What makes them so successful? Are there ways you could use those ideas to make your brand more appealing?
It’s also important that you have a consistent message across all your channels. That means having a single voice and tone of voice that you communicate through all of your marketing materials.
Business owners of large and small businesses face the challenge of maintaining their brand identity. Especially in the era of digital marketing, investing in one channel can affect the overall business performance. By the time you choose a channel, it might be outdated. So here are simple steps that can keep you at the top of your game.
Guidelines help achieve consistency so that your brand looks the same on your website as well as other social media platforms. These are like written manuals that give a clear idea of how the brand should be perceived internally and externally.
As discussed in detail above, the visible elements play a vital role in brand identity. Developing a guideline can help designers create something that replicates their business values. The iconography, logo iterations, typography, and colors enable you to maintain a strong brand identity through all channels.
The tone of voice reflects the brand's personality and differentiates it from others. The written tone is a means to communicate your message to the audience and has a direct influence on how your message will be perceived by the audience. It can include using an emotional tone, selection of words, and the style of communication.
Create a tagline that defines your brand. Taglines are short phrases that describe your brand. They're often used in marketing materials such as brochures, websites, and social media posts. Be consistent in your messaging. Avoid having multiple messages within your brand. Instead, stick to a single message.
Email marketing is still one of the best ways to generate new customers. Plus, there are many free email services out there. Develop Unified Email Templates for frequently used e-mails like:
Your design should be consistent whether marketing through Facebook or your website. People should be able to recognize your brand based on the visual elements in all forms of digital marketing. The brand guidelines should make customer interaction and social media instructions a part of the manual.
Make various marketing platforms point to each other, for example, your e-mail should highlight the "Follow" option of social media platforms. While the social network you use should point back to signing up for receiving brand e-mails. This enhances the brand identity and leads to more conversions.
The importance of a strong brand identity is not a new concept. It has been around since the beginning of time, and it will continue to be important as long as people are looking at products and services online. Strong brand identity plays a key role in your online reputation and can help you:
In today's world, almost everyone has their business online. Amidst fierce competition, your brand identity should be unique and memorable so that it stands out from the crowd. Now it is all about search engine rankings. Brand identity highlights the distinguishing characters of your brand thus increasing the online traffic and click-through rate. It also helps lower the bounce rate of your website.
A strong brand identity helps build trust with your target audience. When they see your brand name and logo everywhere, they know your company stands behind its products and services. Your brand identity also makes it easier for potential clients to find you when they search online.
A strong brand identity helps you market effectively. If your brand identity is clear and easy to understand, then it’s much easier for you to convey your message to your target audience.
A strong brand identity can make your business look professional and trustworthy. This gives you credibility and authority in the eyes of your customers. When people recognize your brand, they feel comfortable trusting what you say.
A strong brand image can help you attract more customers. Customers want to work with companies that they feel confident about. So if you create a good reputation for yourself, you’ll be able to attract more customers.
People buy things because they believe your product or service will solve their problems. If your brand identity doesn't make them want to do business with you, then you won't succeed. To increase the conversion rate you will have to concentrate on online identity as well as Search Engine Optimization.
Osborne Digital Marketing is a premier digital marketing agency. It works on elements to strengthen the extended identity of your brand while keeping the core identity intact. It offers a corporate branding pack to take care of all the visible elements required for a strong brand identity. It helps manage your online reputation and assists you with Search Engine Optimization for your website.
In this article, we have seen the importance of building customer expectations through our brand identity and continuing to deliver them with consistency. All you need to do is to inculcate the key elements into your social media marketing campaigns and digital channels to drive more engagement and sales.
Google Analytics is a free service provided by Google that allows website owners to track the traffic on their site, including how many people are visiting, what pages they are visiting, where they came from, and where they go after leaving your website.
For any website owner, the ROI, regular traffic rate, and click percentage are important factors. If the analytics of a website are not measured properly, the optimum business results are not attained. Google Analytics produces results based on data gathered over specific time cycles. There are several reasons why Google Analytics is mandatory to acquire a strong online business position.
Although previous versions of this analytics tool have been useful, Google Analytics 4 has a lot more to offer. One of the key advantages of Google Analytics 4 is that the performance of every content source option can be checked. Suppose a brand has a mobile app and the traffic rate is lower than expected. By using analytics, the standard reports related to traffic rate can be attained. Once this is done, the problem area is identified, and overall marketing integration
Google Analytics works by embedding JavaScript code on your website's pages. The tracking code collects information about the page request in a variety of ways and sends it to the analytics server in the form of parameters. The information recorded is related to the activities of the website's visitors as well as attributes like gender, age, and preferences.
Based on the behavior of users on the website, customizable reports can be generated by Google Analytics. These reports help to visualize data and categorize it in the form of metrics and dimensions.
A dimension is the deeper segregation of the metrics. While metrics calculate the numbers, dimensions distribute these numbers by a "by" category. For example, the number of conversions BY device type or the number of users by source, etc.
A metric is a quantitative measurement or unit of information describing the performance of some business aspects during a particular timeframe.
Let's look into a few types of metrics that need to be monitored to track your business performance. The broader segregation consists of four types, each having subcategories.
These are users who have browsed through your website at least once within a given timeframe. The active users are further divided into 1-Day Active Users and 7-Day Active Users. Google Analytics reports also provide a user cohort analysis, capturing a date-based cohort of users. To offer personalized customer service you can use the User Explore report.
Sessions measure the volume of visits to your web page. When the number of sessions is divided by the total number of users, you can get sessions per user.
To access these reports, go to Audience, Overview, and select Users or Sessions from the drop-down menu.
This is the average time spent by a user while browsing through your website. This metric is a reliable indicator of user engagement.
This is a record of the average number of pages a visitor views in one session.
This reflects the response of your marketing campaigns in terms of their success in attracting new traffic as well as retaining existing traffic. New traffic is an indicator of growth, whereas returning traffic shows a lifetime value (LTV) increase.
This is a calculation of the percentage of how many visitors viewed a single web page on your website without triggering any other request before exiting the website. It is advisable to lower the bounce rate.
If you want to check which devices the audience uses to engage with your website, this report in the top-left drop-down menu gives you information about users accessing your webpage through their mobile devices as well as their bounce rate.
Organic traffic is free traffic from the search engine results page (SERP). Paid traffic is traffic generated by clicking an advertisement. This information can be retrieved by clicking on the Channels option from the All Traffic drop-down menu.
This metric helps business owners get insights about ad clicks (pay-per-click), impressions (the number of times Google ads were viewed), conversion rates, click-through rates, and costs.
This metric provides thorough analytics to highlight issues with your website, so you can fix them promptly. It helps increase your visibility on Google and brings more organic traffic to your website by improving the overall performance of your website. It makes a comparison between website positioning and click-through rates.
The behavior metrics indicate what visitors do while visiting your website. Specifically, which pages do they browse while on your website?
This behavioral metric allows us to capture the terms entered by visitors in the search bar. It gives an insight into the search queries of users and the expected content. The site content section provides reports like the all pages report, content drill down report, landing pages report, and exit pages report.
The time spent by visitors on a particular page or a set of pages.
This metric enables us to gauge how email campaigns are working for business growth. You can retrieve information based on demographics and your browser.
The landing pages reports give an overview of the most visited pages on your website. It helps analyze the content quality, user experience, and efficacy of your marketing campaign.
Google AdSense is a free tool that enables monetization through ads displayed with your website content. Linking it with Google Analytics helps business owners gain revenue through ad impressions and ad clicks.
The conversions report in Google Analytics is a means to find out the conversion rate, i.e., sales and revenue.
This metric helps track the completion rate. It analyzes visitors to your website who took the desired action, such as subscribing to a newsletter, filling out contact forms, or pressing the click-to-call button on their mobile device.
Consider that you have a website where users are making visits but not spending considerable time. This simply means that the website has a high bounce rate. This usually happens when there are certain deficiencies, and users start looking for better options. Through Google Analytics, business owners can get a clear feel of where they have to improve.
Companies earn business through online marketing campaigns, as these days, no one has the time to view magazines/paper pamphlets. While visiting websites, people click on advertisements, which leads them to the actual company website. However, if there are user experience problems like delayed loading spans or technical glitches, the exit rate will increase.
These days, people have a lot of alternatives for buying things, and they are not patient enough to give second chances to any website. For instance, if the average time for loading the home page is longer than the standard duration, the user will start looking at other websites.
Smart brand owners use various forms of reports to check if they are moving in the wrong direction. They use customized reports to see how specific niches can be improved. For instance, suppose that a brand is not generating sales in the early hours of the day. By generating customized reports for the first four or five hours, the reasons can be figured out.
Similarly, audience reports can be used to track the behavior of a particular user type. Some user types tend to make online purchases during the night hours. By generating audience reports, their buying tracks can be studied to make needed improvements.
Brand performance depends a lot on how well user behavior has been analyzed. Users' buying patterns depend on several factors, including their age group, product type, and price. Intelligent companies have dedicated teams that measure user behavior by checking analytics reports. To launch better product options, getting a feel of user behavior is extremely important. This also helps in implementing a healthier marketing strategy. Other beautiful reports include:
Cohort Report
Advanced report
Benchmarking Reports
The face of marketing has changed a lot over time. Digital marketing is the talk of today, and conventional methods have gone out of vogue. If any of the Google Ads are getting a low click rate, business owners can determine this by generating custom reports. These reports are produced according to specific user needs. However, Google Analytics also allows users to generate standard reports through built-in templates.
For any business success, getting deeper insights and in-depth competitor analysis are important. Through Google Analytics 4, more comprehensive details about the website performance can be determined. For instance, you can track every traffic source, including videos, images, and animations. Having the right marketing strategy is quite important, and with this tool, you can perform the perfect execution. By looking at the produced reports, business owners can filter their marketing channels and attain better outcomes.
At times, uploading new Google Ads after short intervals may not be the best way out. Through Google Analytics, the click rate on a certain ad can be determined. If ad replacement reduces the number of clicks, it simply means that the older ad version was better than the new one.
There is no doubt that if you want the best online business opportunities to come your way, having high-quality backlinks is an essential component. Why do businesses need high-quality backlinks to attain better results? Having strong backlinks means that people visiting reputed websites are being redirected to your page. This is very helpful for generating hefty online profits and maintaining a high user inflow.
Simply spending tons of money on digital marketing does not mean that you will get the best results. The marketing efforts have to be invested in the correct direction. A lot of business owners allocate a large-scaled marketing budget without performing proper analytics. As a result, they continue spending money and the desired results are not attained.
The Google Analytics dashboard is like your information hub for click-through and conversion rates. It also identifies the bounce rate and helps figure out how to lower it.
There are four ways to connect Google Analytics, which are:
The best part about using plugins is that there is no need to edit the code of your website. WordPress provides two plugins which are:
It can be connected with just a few clicks and gets data from additional sources like Google Search Console and PageSpeed Insights.
Install Google Site Kit and click the "Start Setup" button.
Connect the Analytics account to the WordPress site by verifying yourself as the owner of the domain. Next, you will need to grant access to your account data and select services, like Search Console.
The Google Site Kit allows you to see all the data on your dashboard, which is directly reachable through the left-hand sidebar of your WordPress website.
This plugin is used if your primary focus is only on analytics with no extra services required. The Google Analytics WordPress plugin is free, and all you've got to do is add your Google Analytics tracking ID.
Your tracking ID can be found in your analytics account by selecting Admin > Property > Tracking Info > Tracking Code. Now all you need to do is go to Plugin Settings and add the code.
Opt for a simpler option than plugins. You can add your analytics code directly to the WordPress theme using the functions.php file. Manual Google Analytics Integration requires a child theme to avoid overwriting your tracking code during WordPress theme updates.
The difference in this method is that the tracking code needs to be added under Google Site Tag unlike plugin settings in the first method. Once the code is entered in the Google Site Tag box you will go to Appearance and Theme Editor. Select header.php and paste the tracking code before <head> tag in the editor.
Click Update File to finish the process.
The Google Tag Manager method is for sites that require different kinds of information like market optimization and analysis of traffic.
The user interface of Tag Manager allows you to add scripts and update them without having to edit site code.
Although this method is not supported by Google syncing the analytics locally but does have advantages like:
Complete Analytics Optimization Suite (CAOS) is a free plugin with a five-star rating. It is ideal for syncing the Google Analytics script locally.
Analytics is the future of digital marketing and it is here to stay. You can now create a Google Analytics 4 property along with the exiting properties to keep the implementation intact. It is highly recommended to install Google Analytics for insights into inbound marketing, audience segmentation, user experience, keyword research as well as content marketing strategy.
The customized reports help you get a bigger picture and the improvements required for your eCommerce website to stand out from the competition.
If you are finding the installation process overwhelming, let the experts manage it for you. The Osborne Digital Marketing team makes Google Analytics Integration easy and achievable for your website. So get ready to unlock the power of Google Analytics properties like Google Search Console, Marketing Integration, and Google Ads.
Google Analytics provides insights through advanced reports and shareable reports. Increase your organic searches, user acquisition rates, track transactions per user, and audience insights. With Google Analytics, you're ready to hit the highway to success.
If you have decided to set up an online business, you will probably be wondering how to draw more traffic to your website. There are endless options to choose from, like purchasing advertising spaces that have high visibility, pay-per-click option, and search engine optimization to boost your marketing campaigns. However, concentrating on SEO strategies can be most beneficial for the success of your online store.
Ecommerce refers to the online purchase and sale of goods and services. The process is conducted through smart devices. E-commerce allows people to buy almost anything nowadays. It can be used in place of physical stores, though some companies prefer to keep both. E-commerce contributes significantly to global economic growth.
Search Engine Optimization (SEO) helps people find your business online by making sure your website appears high up in the list of results for relevant searches. If you build your site with relevant content and target keyword you'll attract more visitors who will then convert into leads and eventually sales.
In simple terms eCommerce, search engine optimization is the method to increase the visibility of your website in search engine results. It helps increase your search engine rankings to grab the attention of your potential customers.
Optimizing your eCommerce website generates high-quality traffic, benefiting business owners in terms of profitability. If you are still wondering do eCommerce sites need SEO and PPC, let's dive into the benefits to learn why is SEO important for eCommerce.
The eCommerce industry is growing at a rapid pace, and it’s easy to see why. With the rise in popularity of online shopping, more people are looking for ways to buy products or services online. The good news is that eCommerce SEO is one of the most effective ways to boost your business. Ecommerce SEO offers many benefits for business owners.
Brands that focus on their customers are more likely to succeed. An optimized website allows your brand to connect with its audience and provide value, thus increasing brand awareness. Adding Google's Answer Box to your website can increase your SEO rankings and is a cost-effective way to create brand awareness.
Optimized websites tend to rank higher than non-optimized ones when it comes to search engines. This results in more visitors to your online store. With optimized e-commerce websites, you can attract more customers and increase sales. It also helps brands get
Your organic search rankings can also increase if you are using target keywords and user-generated content for products and services offered by your business.
A well-designed website encourages users to make purchases. It makes the process easier by helping them navigate through the checkout process without having to leave the site. SEO helps fill the marketing funnel. It plays an important role in all stages of the funnel, such as
It enables you to track shopper movement through keywords used by visitors and helps target the intent of the shopper. The content marketing strategy also plays a vital role through all stages of the funnel. A fully optimized web page serves as bottom-of-the-funnel content which is the action stage for conversion.
Having a high-quality website helps establish trust between consumers and brands. Consumers feel comfortable buying from businesses that have been around for years. Having an eCommerce SEO strategy helps businesses become more responsive, publish quality content on the website, check for spam links, and use other social media platforms to promote their products and services.
All these activities result in gaining the customer's trust and becoming credible.
If you want to be found quickly on search engines, you should optimize your website. Your website needs to be optimized to rank higher in search engine results pages (SERPs). The higher ranking of your web pages translates into more clicks and increased search traffic.
The most important factor in the success of a customer engagement program is that it should be designed to increase customer satisfaction and loyalty. The most effective way to do this is by providing customers with an experience they will remember, which can only happen if your website is optimized.
Websites with clear navigation and engaging type of content encourage customers to visit again and again. As a result, they become loyal customers.
Businesses invest a considerable amount of time in keyword research for their target audience. However, content relevancy does not guarantee visitors to the website. Content marketing is required, a well-written SEO content helps attract potential customers and keep them engaged resulting in a sale.
Using the SEO strategy the content of your website can be organized topic-wise to appear in search engine results. This process helps to get organic traffic from search engines. Creating helpful content is yet another technique for content optimization as it will keep the visitors coming back for more.
Let's look into the type of content required for an eCommerce website
These are long-form content of a minimum of 2,000 words. It is ideal for occupying a higher search engine ranking. Blogs provide in-depth product analysis and give solutions to customers' needs and queries. To create valuable content use a long-tail keyword for your website blogs.
eCommerce SEO also increases your chances of getting featured in popular publications. For example, if you're selling yoga mats, you could write an article about the health benefits of yoga or share a picture of your favorite mat.
Customer reviews help to increase business credibility. Sharing positive reviews encourage sales while responding to negative reviews tells customers that you care. Nowadays, reviews play an important role in making a purchase decision.
The fact that a business is reachable and contact can be established make it a preferred choice for customers. They can interact directly and ask questions translating to good customer service and encouraging sales.
These are critical for eCommerce content strategy as online buyers can get a realistic view of the product or service, enabling customers to set expectations and develop confidence before they order or purchase.
This provides answers to the common questions the search engine users have before buying a product. These are in-depth and try to cover all aspects of the functionality of a product.
A systemic SEO content marketing can make to reach your target audience and get you brand loyalty.
This type of content includes customer photos, videos from customers telling their stories, or positive reviews. It is the fastest way to achieve search engine optimization for your eCommerce website.
The world of eCommerce is changing rapidly. The days when you could buy a product and have it delivered to your door are long gone. Today, the customer can browse an online catalog of products from all over the world and make their choice based on price, quality, and convenience. If they like what they see, they can place an order directly from the website.
With this change in buying behavior, your website must provide the best possible experience for your customers. Your website needs to be user-friendly, fast-loading, and responsive so that your customers don’t abandon the site before making a purchase.
Choosing the right keywords and answering visitors' queries helps customers have a positive user experience.
The customer acquisition cost is calculated for different timeframes like monthly, quarterly, and yearly. It gives a clear picture of which marketing strategy is working and which one is not. It is a constant tug of war to keep the CAC low. SEO helps get visitors organically, thus reducing the cost incurred for Google Ads and social media advertising.
The basis of SEO is to create helpful content and positive user experiences to make customers take the desired action.
The best advantage of SEO is that the traffic generated can be used to power other marketing efforts. By placing cookies on the landing page products can be remarketed. The information captured through the cookies enables showing ads to the visitors even when they leave the website. Hence SEO enables digital growth without the need for paid advertising and a huge marketing budget; by just diverting the SEO-generated traffic to other marketing channels.
If you are still uncertain about the contribution of eCommerce SEO for your website, let me tell you that it has a high return on investment and that too for the long-term. Paid advertisement stops the traffic flow once the budget is over. But SEO gives lasting results, as the traffic in-flow continues year after year.
Here are things to consider when planning out an effective e-commerce SEO strategy. You need to ensure that each page contains targeted keywords. Building quality backlinks should also be a part of your strategy.
The first step in optimizing your e-commerce website is to conduct thorough keyword research. You need to know exactly what words your audience uses to search for your products. Once you have this information, you can start writing content for your website.
Keywords are the foundation of any successful search engine optimization campaign and should be a major part of your overall marketing plan. If you’re not using a relevant keyword, you’re missing out on a huge opportunity to reach new audiences.
The website's architecture is its foundation for everyday browsing experiences. It involves entering a website address and interacting with it. The first step to a successful website is architecture. It’s important to have a solid foundation before you start building on your site. This will help prevent any future problems that may arise and make it easier for you to build on top of them.
Your product description should be compelling enough to draw potential buyers towards your store. A good description is very important because it tells users exactly what they are getting when they click ‘add to cart.'
Many different factors go into making sure your website appears on the first page of search results. These include:
These are just some of the things that you need to consider when optimizing your website for on-page SEO. For example, a well-optimized image alt text should contain a clear explanation of the picture. This way, when someone clicks on an image, they see something meaningful rather than a blank space.
Images play a crucial role in driving sales. They give a visual representation of the product and its features. Optimizing images makes them load faster and also improves the overall performance of the website.
Page speed refers to how quickly the website content loads. There are ways to improve the loading speed such as
Schema markup is a way of telling search engines how your web pages are structured. Using schema markup ensures that search engines understand how your web pages are organized and display them accordingly.
Social media marketing is another effective method of promoting your business online. Platforms like Facebook, Twitter, LinkedIn, Pinterest, Instagram, etc. offer great opportunities to promote your products and brand. to drive traffic to your website. You can use these sites to create buzz about your company and drive traffic back to your site.
Once you have identified your target keywords, it's time to create content around those topics. Your goal here is to provide useful information to your audience so they come back to your site again and again. Content creation includes product descriptions, blog posts, landing page copy, and even social media updates.
Building backlinks is a very important SEO strategy, the aim of which is to increase the quality and number of external websites linking to your website. Building high-quality backlinks help your e-commerce store rank higher.
Backlinks are links from other websites to yours. They help improve your search ranking because they indicate that someone else thinks highly of your site. You must consider which internal links and external backlinks you will use. Choosing the right sources or being cited as a resource for another organization can help you build credibility, brand awareness and add link juice.
This SEO strategy protects your website from being exploited. The best practices are to:
Ecommerce SEO is a great tool to enhance the visibility of your website. However, many factors influence the success or failure of this technique. So, it is advisable to hire a professional agency like Osborne Digital Marketing for off-page SEO techniques for eCommerce websites.
We provide affordable eCommerce SEO packages to get organic searches and make your website stand out from the competitor's website.
The internet is a very competitive place. If you want to be successful, you need to know how to get your website noticed by the target audience. One of the most effective ways to do this is with search engine optimization (SEO). This involves optimizing your website to appear at the top of search engine results pages ( SERPS ).
So, if you want to increase your sales and expand your market, you need to have a strong eCommerce SEO strategy. Your e-commerce store will benefit from SEO, in terms of visibility, credibility, and long-term traffic.
You can rank your website as high as possible by adapting simple SEO techniques or getting help from the experts so that there is no looking back.
In today's era, an online presence is the only way to boost your business. Businesses, whether large or small, are focusing on the importance of having a website. Be it personal websites, informational websites, or business websites, all can be created using website builders in combination with several digital products.
In this article, we will discuss the rivalry between the most popular website builders. So get ready for Wix vs Squarespace vs WordPress. We will talk about each one individually, get to know the features and pricing as well as conclude how WordPress is the best choice in terms of website building features and marketing tools.
A website builder is a program that enables you to design and build your website without having to know how to code. In other words, you don't need to learn HTML, CSS, or PHP to build a website using a website builder. Instead, you simply drag and drop elements onto your page.
Website builders allow you to create professional-looking websites within minutes. They also offer advanced functionality like email marketing, social media integration, SEO, analytics, and much more. Some even include eCommerce solutions so you can sell products on your website.
Let's compare the three most popular website builders which are
Wix is an online company that started in the year 2006 intending to provide a better way to create websites and apps. It is a web builder that is cloud-based, providing web hosting and designing services.
The Wix website builder is easy to use. It’s intuitive and doesn’t require any technical knowledge or programming skills. You can create a professional-looking website in minutes, without having to hire an expensive web designer.
You don't have to worry about installing anything or uploading files. All you need to do is select your desired template and start designing. The user interface is very clean and easy to understand. There are many pre-designed layouts and themes to choose from. There is a drag-and-drop design feature that makes it easier to change the layout of your website.
Wix offers great features such as:
Wix segregates its pricing plans into two categories which are:
Website Plan- This plan starts from free to $39 per month.
Business & Ecommerce Plan- These plans range from $23 to $49 per month.
Wix has many advantages over the other two website builders we mentioned above. Some of them include:
Another limitation is that you cannot edit your content once it has been published. So, if you want to change something after publishing, you will have to delete the old post and republish it.
There are many reasons why Wix is an excellent choice for anyone who wants to build a website. However, if you already have some experience with web development, you might prefer to use another platform instead.
Squarespace enables you to create a website, portfolio, or online store. It gives direction to your ideas by offering a wide range of professional templates to choose from. You can also customize the template according to your needs.
Squarespace is a website-building tool that lets you easily create beautiful and functional websites without coding skills. With Squarespace's intuitive interface, you can manage your site's content, images, videos, blog posts, and pages — all while staying organized and focused on what matters. Whether you're looking for a simple landing page or a business website.
As compared to Wix, Squarespace is slightly technical. However, its new streamlined design and easy-to-use tools, including drag & drop site creation, live editing, and mobile apps help create websites faster.
This is a list of features that are available on Squarespace. You can find more information about each feature in the documentation for that feature.
Basic Site Builder: The Basic Site Builder or style editor allows you to create and manage your site without any programming knowledge. This includes creating a homepage, adding pages, uploading media files, and setting up email addresses.
Advanced Site Builder: The Advanced Site Builder provides additional features such as:
With Live Edit, you can make changes to your site right away. The changes you make appear immediately on your site.
Blogging Features: In the Wix vs Squarespace battle, Squarespace takes the lead by providing moderate blogging features; unlinking Wix with basic blogging features.
Basic Plan- This plan costs around $16 to $26 per month.
Ecommerce Plan- The cost is between $30 to $46 per month.
Squarespace has the most expensive plans when compared to Wix and WordPress.
Squarespace has some unsupported features, such as
It is one of the oldest platforms available to the people. This software was first released in 2003. It allows you to publish content and share it with others. It provides the facility to add thousands of plugins to make it more powerful than any other website-building tool.
The major benefits of using WordPress are that it is free to use and install. It is compatible with almost every device. It is open-source and free to edit. It does not require any technical know-how to operate it.
The most popular blogging platform in the world. It's used by millions of people to create blogs and websites. WordPress powers more than 27% of all web content on the internet today.
Basic Plan- WordPress offers a plan with a monthly cost starting from only $3.95.
Ecommerce Plan- The monthly cost of an eCommerce plan starts from $6.95.
We’ve all heard of WordPress, but have you ever considered using it for eCommerce? It is a powerful platform that can be used to create an online store. In this article, we will look at some of the best WordPress eCommerce plugins available.
WordPress is a content management system, which means that it allows you to easily create and manage your website. It’s also an open-source project, meaning that anyone can contribute to the development of this software. This makes WordPress one of the most flexible CMS platforms.
WordPress has a large community of developers and users. There are thousands of plugins and themes that allow you to customize your website to meet your needs. With so much support from the community, you don't need to worry about compatibility issues when installing new plugins or themes.
WordPress works on the concept of templates. A template is a file that contains all the HTML code required to display a specific type of webpage. When someone visits your website, the server looks up the URL and finds the corresponding template. If the template exists, then the server displays the contents of the template.
If you choose to build your website using WordPress, you can make changes to the way your website appears without having to edit any HTML files. All of the changes are made through the WordPress interface.
WordPress is thought to be a platform for blogging only. It encompasses the features of a website builder, blogging tool as well as a content management system. The ease of creating different websites like informational websites, personal websites or business website makes it stand out in the list of popular website builders.
Its distinct and powerful features have made it the first choice of notable names like The New York Times, Disney, Sony, and Facebook to optimize its websites.
Here are the advantages of making WordPress your first choice
Drag and drop builders like SeedProd are also available for full customization to create all sorts of landing pages.
Plugins allow you to customize your WordPress site even further. Plugins are similar to applications. They're software programs designed to extend the functionality of websites by adding new functions such as membership area, analytics, and contact forms.
There are premium plugins as well as free plugins available for you to choose from. To keep it simple for you let's discuss a few basic plugins.
• Keyword Research Tool - Find out what keywords are being used to find your website.
• Meta Tag Generator - Generate meta tags for your website.
• Page Speed Optimizer - Improve the speed of your website.
• XML Sitemap - Create an XML
Now that we know about the distinguishing factors of each website builder. It is the right time to choose the website builder which offers premium themes while being cost-effective according to your needs. WordPress offers advanced features with a user-friendly dashboard and installation at a click. It provides design flexibility as well as extra features to make your website stand out from the competition. That is why we believe that Word Press is the superior builder.
Osborne Digital Marketing is your one-stop solution for WordPress setup and installation. We help create professional websites through our web design services. We will take care of your search engine optimization through our unique SEO strategies.
Businesses devote countless hours to digital marketing but fail to understand the importance of search ranking and how to optimize it.
A potential customer looking for the products you offer will conduct a thorough Google search as one of the first things before making critical purchasing decisions
According to Google, the primary information the local searches seek is your business location. Having a Google Business Profile listing is the simplest way to appear in the search results.
For all local businesses, Google Business Profile's ability to integrate the information gathered from search results in marketing campaigns is quite beneficial. It's more than just a simple business listing; it's a powerful tool that gives a business owner the advantages of being found in Google Search. This robust tool enhances your online presence.
It is a free Business Profile allowing you to enhance local customer engagement through Google Search and Maps. It has vital information about the name of your business, physical address, contact details, business hours, and a link to your website.
This is an important part of your Search Engine Optimization strategy because it allows customers to find out all about your company and leave positive reviews or negative reviews. As a result, it's critical that the information is updated.
You've probably heard the terms "Google Business Profile" and "Google Business Profile" used interchangeably a lot over the years. You may have wondered if there was a distinction between the two. According to a recent announcement, Google has renamed Google My Business to Google Business Profile.
Google will implement this change in 2022 as an initiative to simplify things. And it's actually quite simple. Unless you've been using the Google Business Profile dashboard, there won't be much of an impact on your business and how you manage your listings.
Larger Businesses with multiple listings will be able to manage their profiles directly from Google Search or Maps as the Google Business Profile dashboard will be updated to support them.
Before we dive into the advantages of having a Google Business Profile, you'll need to create a business profile. After claiming, you'll begin listing all relevant information about your business, including your products and services, service areas, hours of operation, and more.
Google will eventually display your business to consumers looking for local providers of your products or services once you have a complete business profile and manage it properly.
The more time and effort you put into managing your profile (including accumulating positive Google reviews), the faster your company will rise above non-local results.
Google Business Profile has always been critical as it's often the first thing your customers see when they search for your business. GMB has numerous advantages. To give you an idea of what you can gain by optimizing your GMB account, here are a few key benefits:
The most significant advantage of using a GMB listing is the fact that it increases your company's online visibility. The first three results that you find when searching for a business online are Google Ads, maps with a Local 3-pack, and organic results.
A Local 3-pack contains the top three local businesses in the searcher's area. Through this pack, customers arrive at your shop's front door without having first visited your company's website.
A completed GMB listing can get you on this local list, reflecting your business on Google Maps. The listing also boosts a company's local SEO ranking. GMB's Google Maps integration makes it easier to find your business's physical location on the world's most popular mobile map and directions app.
It gives searchers an immediate first impression when they see your company's vital information listed on the right-hand side of the interface. When someone comes across your Google Business Profile on Google Maps, they will be able to see your business information such as
You can share any kind of updates and special offers. These posts appear in Google Search and Maps, allowing you to stay connected with your potential customers. Your posts should have a CTA button to encourage potential customers to take the desired action you want them to take.
Through direct messaging optionality, potential customers can now send messages directly to your business's phone number or custom email address using the GMB interface.
Google's messaging feature is now available, allowing direct communication with your leads who searched for your business profile. You can use this feature to respond to queries in real-time.
Last year, Google Maps added a feature that allows you to chat with customers. That feature is now being rolled out to Google Search as well. This will allow you to see and respond to customer messages from either Google Search or Google Maps as a result of this.
Google is also releasing read receipts this month, allowing you to see when a customer saw your message (and they, in turn, will be able to see when you saw theirs).
The customer's purchase decisions are dependent on reviews. They assess a local business's quality and select a product with the best ratings. Customer reviews appear on your GMB profile, giving your company social credibility on par with competitors.
As a result, having several positive reviews can mean the difference between a customer choosing you over another local business. Higher search ranking on Google Maps and Google Search, as well as landing in the golden 3-pack, are also encouraged by a better online reputation.
Make sure you're getting Google reviews and responding to each one, particularly the negative reviews. It shows empathy towards the customer.
People tend to overlook businesses with a rating of fewer than four stars. Their goal is usually to find one with the highest overall score and the best reviews. A 5-star review is extremely beneficial to your reputation and the acquisition of new customers. Always express your gratitude if you receive a 5-star review.
Images can help your Business Profile listing stand out in the results of Google Search or Google Maps. Include some useful and relevant images to entice visitors to your business. These may include,
The introduction of Google Business Profile has made it quite easy to complete verification and resolve issues like editing on your profile. These two simple steps will help you add your business if it is not added already
Now, Google Search also allows you to directly access the business profile. You can then change the information that people view while searching for your business, such as the physical address, business hours, and photos, among other things.
Google will allow all merchants to complete their profile set up directly through Google Search and Maps in the future. It will enable you to make the profile public and increase its visibility to your customers.
With Google Business Profile, the website Google Business Profile and the mobile app will be made redundant. Merchants will be able to link to their business profiles directly through e-mails and notifications received from Google.
Business Profile Manager will be the new name of the Google Business Profile web page. It would be dedicated to supporting larger businesses handling multiple profiles. Both large and small businesses will be expected to directly manage their Individual profiles through Google Search and Maps.
The Google Business Profile API will soon be called the "Business Profile API." However, the functionality will remain the same.
The Business Profile API allows merchants or their representatives to control who co-manages their data and how it is presented across Google. The Business API is be used to manage user-generated content such as photos, posts, and reviews.
The year 2022 brings good news for small businesses. Google plans to deprecate its Google Business Profile app and enhance the experience for merchants by using Google Search and Maps.
We've seen why keeping track of your Google Business Profile is so important in digital marketing. We've also seen that professional management services yield better results, rankings, and returns on investment.
Let's take a closer look at why hiring Osborne Digital Marketing, a local SEO firm is a good idea. We provide
Google Business Profile is clearly not a passing fad, as the majority of shoppers use it as their primary method of communication with local businesses. According to a recent Google report, 60% of smartphone users used the "click to call" option on the GMB interface to contact businesses directly.
Amidst the Covid-19 pandemic, it's more important than ever to use and optimize Google Business Profile to display accurate, up-to-date information about your business. Consider your GMB panel to be the first point of contact for your customers. If your operating hours or description are out of date, you risk losing a customer's trust and losing out on the relationship's lifetime value.
GMB Posts can significantly improve your local search rankings. It not only increases your business visibility but is also mandatory for Search Engine Optimization.
Customers are the biggest asset for any business. What they think and feel about a business is crucial to consider as their satisfaction is directly proportional to the business's profitability and success.
Amidst the Covid-19 pandemic, all the lockdown chaos has made many businesses go online. Where digitalization has proven to be a blessing for the sellers it has also given the freedom to the customers to talk about their experience with a company on international platforms.
Many budding entrepreneurs and even the old mortar-and-brick stores are joining the online business paradigm. Osborne digital marketing continues to leverage the plethora of opportunities to land more customer reviews and maximize its profitability.
Therefore, the questions like "why do you need more customer reviews" and "how to get customer reviews" need their attention to capitalize in a highly lucrative marketplace.
Think of customer reviews as valuable advice from a loyal friend that you would trust without any second thoughts. Online customer feedback plays the same role, it educates the new buyers about the purchase they tend to make from a business.
A customer review is a customer testimonial from a person who has purchased a certain product or service from a company. They write about their experience with the purchase from your business on social media posts or the company websites.
The customer can post negative reviews as well positive reviews- anything that they feel. Whichever the case, posting these reviews on your website or online pages can rank up your SEO game and improve your online reputation. Moreover, it makes it easier for the buyers to find your product amongst the pool of a zillion others.
Reviews from customers have become a trademark for the business profile and help the buyers make the right purchase decision. As the new buyers tend to search up for authentic online reviews to learn more about a new product or service- they need assurance.
Online customer reviews showcase your business's credibility and reputation up front in the digital marketplace. Furthermore, when you ask your customers for feedback they feel valued and cared for. It helps to build a long-term relationship.
Studies have proven that more than 85% of the potential customers trust online reviews and customer experience than any real person.
Showcasing the customer stories (usually in the form of online product reviews) on your business profile is an authentic and credible source of digital marketing.
To understand the importance of online customer feedback can be acquired by looking at the following statistics:
It would not be wrong to say, that the customer responses to your digital marketing campaigns play an important role in determining whether a buyer will buy your products or services or not. Therefore, it is always better if you can get some good reviews from your existing customers to land more clients.
From individual products to acquiring feedback on the post-purchase experience, get as many detailed reviews as you can- there is no magic number to success.
However, an important thing to note is that quantity does matter, but what matters the most is the quality. If you have 50 social media posts out of which more than 30 are negative reviews from your actual customers, your business might be in danger of extinction.
Osborne digital marketing considers customer feedback a building block for the success of any brand. Every business must know the benefits that you can reap by getter more client reviews.
Asking your happy customers for feedback provides a plethora of benefits, such as:
The online presence for every size and kind of business- be it a small home-based venture, a B2B business, or a large corporate giant- is growing day by day.
While garnering authentic reviews and customer reviews might seem exhausting initially, the business can potentially reap the benefits in the long run.
But what if the customers do not want to write down their positive experiences with your brand? What will you do then?
Worry not, to get your loyal customers talking, here are some smart strategies that you can adapt to your business model and acquire honest feedback even from your dissatisfied customers.
The following strategies will aid you to enhance your business model, make better-informed decisions and influence the newcomer's buying decisions.
Beware, negative feedback will also flow with positive reviews. Do not feel bad, take it as a chance to improve your products and services alongside the online marketing for your business.
Before you ask potential customers for reviews, it is essential to build a good online reputation and also manage your social media channels. Plan on what method you will use and how would you ask a client for review.
Thereafter, streamline the clients you want to gain customer feedback or a positive review from. Do not send review requests to everyone who visits your online business. The review request campaign should be focused on a specific target audience.
Social media platforms are a great way to expand the online presence of your brand especially when you can leverage them as business review sites.
A review funnel link in your social media channels can easily navigate the potential clients to your company's website and to other pages where they a client can leave their positive reviews.
Furthermore, you can use an email review request template for social media channels such as Facebook, Yelp, and Google. You can ask the customers to leave a written or even a video review about your services- whatever they feel suitable.
The review templates can eliminate the negative reviews thereby adding a positive buzz to your online brand.
It has been estimated that around 1.8 billion users around the world log in to Facebook every day. Facebook also acts as a content marketing or digital marketing hub as it garners thousands of reviews from users. Many of your customers would already have an active Facebook account, all you need to do is add a review funnel link in the email or your website.
Customize the review request template that will direct them to your Facebook page where they can leave online reviews.
Yelp has a great online reputation in retaining loyal customers who potentially leave a positive review for the business they use. The review policies on Yelp are a little different and they do not allow you to ask the clients directly for any reviews.
Therefore, during the post-purchase transaction email, add a review funnel link to your Yelp page, where they can write their experience.
A review request template in the email for Yelp will help you abide by the policies yet still as the clients for reviews- a complete win-win.
Almost 60% of the people trust the Google reviews, with no questions asked. If you have an online business, you must have a Google My Business Page (if not, get running now), and that is a great platform to leverage customer reviews without minimal marketing efforts.
Google reviews also help to rank up your business on search engines and increase user visibility so that people know where to find your brand.
You can also design an SMS review request template (discussed later).
The easiest way to increase the influx of new reviews is to leverage a review request email campaign.
You can either conduct surveys in an email or just post a review website profile link to the page where the customer can write freely about their experience with your brand. Review request emails can be great to acquire a detailed review, especially when you are a budding online brand.
As customers tend to leave their email ids when they make a transaction, the email review volume can also help you assess the number of transactions that happened. This is why it is essential to collect email addresses during the billing and checkout procedure.
In today's digital era, where the entire world is at your fingertips, more than 85% of the world's population uses one or the other social media platform. With time, social media channels have become the biggest international marketing platforms and can have proven highly profitable even for budding businesses.
Once you decide on your review request template for all your social media pages and the company website (as discussed above), leverage them to gain more feedback.
Apart from specific review templates, you can start an engaging post where you ask specific questions and the followers (customers) leave their thoughts and reviews in the comment section. You can ask the customers to vote for which product they want or what improvements they need to see. Ask the customers to share their fun stories about the experience they had with your brand and customer service.
This will help you reap many benefits such as
Easier to steal your content and strategies
Customers can leave a bad review on many channels damaging your online reputation
You can always call the customer or send them a customized SMS to acquire customer reviews even if they forget. You can ask them about their experience and encourage them to leave a review so you can provide a better experience next time.
Customize SMS review request template just like you would do for your online pages to save time in the future yet gain valuable feedback. You can add a review funnel link in the SMS that can guide the customer so they know where to write their review.
If the customer is shopping in-store, you can verbally ask them to leave a review via their mobile app or SMS. Furthermore, handing out placards, brochures, billing receipts and even gift cards with a review request, feedback section or a review funnel link can encourage the customers to write a review for your brand.
Even if they are shopping online, you can include reminders on the different pages so they do not forget to leave a review.
A great marketing strategy, as adapted by the Osborne digital marketing, is that provide the customer with a seamless user experience from the start of their buyer journey till even after post-transaction.
If a customer does not get a response on their feedback or a query, they will never post a review for your brand again.
The key to taking your business to the top is to thoughtfully respond to all the reviews on your online pages, either good or bad. This will help the customers acknowledge your online presence and retain a long-term relationship with your business.
Even simple like or "thank you" reviews can encourage the customer to never shop from anywhere else again. Once you make the customer like your business and customer service, they will spread the "word of mouth" promoting your brand rapidly- just like fire spreads in the forest.
Now, that you have got a huge influx of online reviews and even responded to all of them, you need to scoop out the bad ones and assess the loopholes.
When you get a bad review, acknowledge it and bring the changes needed, your customers know they can trust you. If a customer points out a mistake or bad experience accept the wrong on your part and respond to them courteously.
Provide compensation and offer an immediate solution to their problems so your business's integrity increases.
Never let negative feedback or an angry customer discourage you, take it as an opportunity to learn, improve and grow your business in a better way.
Pros:
Cons:
Assist your customers whenever they need, especially when they are shopping in-store. Be present for them throughout their interaction with your brand. Market your product in a way to make your customers fall in love with your brand.
Exceed the customer's expectations and gain more positive reviews!
Your success lies in the customer's happiness and satisfaction. You can expand your online presence to the international marketplace and the customer reviews will help you establish your credibility.
Carefully curate a business model that involves smart strategies to seamlessly gain online reviews- mostly the positive ones. Leverage the feedback from the customers to increase your visibility and ranking on the search engines.
Turn the customer reviews into an intelligent marketing strategy and reap the benefits of a lucrative online marketplace. If you want to improve your online reputation, contact Osborne Digital Marketing today.
Search engine optimization mainly boils down to keeping an eye on emerging trends. And how do you do that? By staying up to date with crucial SEO statistics. That way, you'll know what tweaks to make to your SEO strategy to achieve the best results.
In this post, we’ll walk you through ten of the vital SEO statistics you should keep in mind if you want to outwit your competitors.
Surprise, surprise, Google is still the world's most popular and widely-used search engine in the world! Controlling over 92% of the search engine market share, there’s no way for any digital marketer to ignore this search engine.
Let’s break down the data: Google dominates 92% of mobile searches and 72% of desktop searches! So it’s no wonder that most SEO specialists try to rank on the first page of Google’s search results. After all, why would anyone want to rank in any other search engine results?
For perspective, Google’s closest rival, Bing, only holds about 3% of the search engine market share, and here are the following eight search engines in descending order:
Well, you should be concerned about this data for many reasons. First, Google’s dominance in search engine statistics means that you can’t ignore it in your digital marketing strategy as a digital marketer or search quality senior strategist.
You need to be where your customers, both existing and prospective ones, are. And since most customers are on Google, it’s essential to try and rank your website in Google’s organic search results.
Furthermore, investing in improving your website’s rankings on Google’s search engine results pages (SERPs) is the long-term strategy for most businesses because Google’s growing massively and increasing its share in the search engine world.
In 2018, Google had only 70% of the market, but by 2021, the figure had risen to more than 90%! Talk about exponential growth and dominance. So, you can only imagine how much more of the market Google will claim in 2022.
Although Google is the undisputed market leader, other search engines aren’t necessarily useless.
For instance, if you’re looking to penetrate the Asian market, especially in China, you can’t look beyond Baidu; the search engine controls over 75% of the market there.
Similarly, if you’re in charge of the SEO strategies for a company in Russia, Yandex would be your best bet; it holds over 65% of the Russian market.
Your goal as a business is to get customers to purchase your products or services, right? Well, then your digital marketers have no option but to prioritize search engine optimization because over 80% of consumers start their buyer's journey with online search queries.
Take Google, for instance. Although the search engine does not publish data on search volume, HubSpot estimates that Google processes over 63,000 queries every second!
That adds up to nearly 5.6 billion queries per day and a mind-boggling 2 trillion Google searches per year! So if you’ve ever needed convincing that content optimization is the way to go, this is it.
Although you can use other content marketing channels like TV or print advertisements, digital marketing remains the most effective way to target customers where they spend their time most.
The key here is to find out what your potential customers are searching for. So you'll need a keyword research tool like SemRush, BuzzSumo, Ubersuggest, and Answer the Public. Also, social media sites like Facebook, Twitter, YouTube, and Pinterest are goldmines of trending topics and keywords.
And keep in mind that most digital marketers swear by long-tail keywords (longer, more specific search queries). Once you have the keyword statistics for the relevant keywords you need to use, you can efficiently start the content creation process.
Today's customers are intelligent and suspicious; instead of trusting what a company says about itself, they investigate whether these claims are true.
That's why nearly half of all customers take a look at your content and online reviews before deciding to move forward. So, if you don't produce any content, chances are you're driving a chunk of your customers away even before they have a chance to try out your product or service.
So you need to prioritize content creation and content marketing to introduce your brand to potential costumes and share positive reviews of existing ones. In general, these kinds of content are great to have on your website:
Source: HubSpot
In this infographic, the "customers examine 3-5 pieces of content" is really worth examining because it means that customers are looking for consistency.
In other words, it's not enough to produce one or two top-class content. Clients will only become convinced about your offer and abilities if you produce best-in-class content across the board.
In 2018, Cisco made a daring prediction that by 2022, 82% of all online traffic will be from video searches!
With the proliferation of online videos, it’s clear that this prediction is no fluke. That’s why video search engine optimization is what many businesses are trying to prioritize these days. But how do you master it?
You might have noticed by now that most Google searches produce featured snippets, especially if done via mobile devices. And while most snippets are text-based, Google will give more preference to content optimized for video featured snippets. So how do you implement that?
Have you noticed that a few YouTube links pop up each time you run a Google search? That tells you how much Google values YouTube videos. And that’s no surprise considering that Google is YouTube's parent company.
Higher YouTube rankings would likely result in higher organic search rankings on Google. And don't worry if you only have a few subscribers; building your YouTube channel is a long-term endeavor, and it may take several months for you to see results. But it's good for your overall SEO performance. So here are 16 ways to grow your channel from scratch.
Alternatively, you can focus on growing your following on video applications like TikTok to produce organic search rankings, especially if your target audience mostly uses mobile devices.
Instead of just adding a link to a YouTube video to your blogs, we recommend embedding the videos in the article itself. It's an excellent way to reduce your bounce rate and give readers reason to keep reading.
Voice search is more than a passing trend. Thanks to the rise of AI-powered assistants like Cortana, Siri, and Alexa, voice search is increasingly becoming the method most people use to do mobile searches.
Another factor pushing the rise of voice search is the increase in the use of smart speakers and IoT devices, from Google Home to Apple HomePod and Amazon Echo. Estimates indicate that by the close of 2022, 55% of households will use a smart speaker. Moreover, that number is set to rise to a mind-blowing 75% by 2025!
But what's making a voice search a favorite among internet users? Well, first of all, voice search is fast and convenient.
Consider this scenario: your hands are busy cooking, and you want to make a quick Google search. Would you go to your phone and open a web browser or ask Siri to find out? Indeed, the latter. In a fast-paced world, where multi-tasking is the order of the day, it's no surprise that people are taking to voice search like never before.
What's more, voice search is mobile-friendly. You can run a quick search from your smartphone without having to open your computer. Besides, it's faster to speak than to type.
Finally, voice search is also becoming something of a phenomenon. Many people enjoy the responses of AI assistants like Siri or Alexa; you'll find countless videos of YouTubers trying to get AI assistants to make funny errors.
Although voice search is not foolproof, it's getting better as AI assistants are getting more intelligent and effective. For example, Google Assistant can now process more than 100 languages.
You should be excited about this voice search boom if you’re a local business owner because people typically use voice search to find services near them.
Brightlocal conducted a study to understand how people were using voice search, and the data showed that people primarily use it to search Google Maps for the nearest local business in these categories:
Source: Brightlocal
So if you own a local business in these niches, then the voice search boom is excellent news for you. But to enjoy web traffic, you need to optimize for local SEO. Fortunately, there are many ways to get that done.
First of all, claim your Google My Business Listing. That way, you become visible to anyone searching for a "near me" business on Google Maps. Also, be sure to collect lots of customer reviews. Finally, we recommend that you create local SEO-optimized content and add location pages to your website.
Every second counts when it comes to conversion rates; a one-second loading delay can reduce your conversion rate by 7%! At face value, 7% may not seem like much, but let's put it into proper perspective.
If you’re earning $100,000 a day through your website, a one-second delay in load time can cost you over $2.5 million in sales! And if your web page takes more than two seconds to load, your page abandonment rates will be high.
Source: Neil Patel
So what can you do? For starters, we recommend doing a comprehensive website audit to pinpoint what’s slowing down your website. In addition, here are a few ways to make your website faster:
Images and videos typically take up a lot of space and make your website slow. That's why we recommend optimizing them; instead of using heavy file types like TIFF, PNG, and BMP, use JPG, which is a compressed image format.
Also, be sure to compress all images and videos using compression tools like Imagify and Handbrake. Finally, rather than uploading videos on your website, you can embed them on a third-party hosting platform to make your website faster.
Page caching is an excellent way to reduce your page load speed. In essence, cached pages are static HTML versions of your website that can pop up quickly when search queries are made. This saves your server the extra work of having to bring up new pages each time.
Plugins like W3 Total Cache and WP Rocket are great ones to try out. We also recommend that you enable cache browsing for your website. However, these are technical steps, so you might need a web expert to do the heavy lifting for you.
This is an easy way to ensure your website loads at a fast speed. If you're using shared hosting, the chances are that your website will be slow, especially when there's traffic on the other sites on the server.
Besides, cheaper hosting options often come with many limitations that make your website slow. Therefore, we recommend purchasing VPS or managed hosting, especially if you expect your website to have significant traffic.
If you have the funds, why not go for dedicated hosting? You're likely to get premium hosting and features that make your website even faster.
When was the last time you did a search using your laptop? If you can't remember, odds are, you're part of the 40% who only search with mobile devices or smartphones.
This data is proof that we're gradually becoming a mobile-first world. In fact, search engines are rewarding mobile-optimized sites with higher rankings on the search results page.
For example, Google now has a mobile-first index that ranks websites on the first page of Google based on their mobile-friendliness, even if the search query is made on a desktop.
So how do you optimize your site for smartphone owners and mobile searches? Here are three critical aspects of a mobile-friendly site to help you get the attention of mobile searchers with ease.
The popularity of visual Google searches has significantly increased over the past few years. According to data released by Gartner, you can increase your profits by more than 30% if you optimize your site for visual search.
But what really is visual search? In simple terms, it's when a person uses images to search for information. Visual search is often better than a text-based search when:
Visual search is booming, thanks in part to the advancements in imaging technology. For example, Google Lens can identify over 1 billion objects. That's four times more identifiable objects than when it launched in 2017. Further, Pinterest Lens can also identify millions of objects.
Optimizing for image search is a no-brainer, especially if you're looking to market to younger generations as these demographics use an image or visual search the most.
As we've already mentioned, Google is the world's largest and most popular search engine. So ranking on the first page of Google, especially in the top three search results, should be your priority.
But achieving that isn't a walk in the park. That's because the algorithms Google uses to rank websites are updated daily, which can amount to over 600 updates per year. And while all these updates don't significantly affect your rankings, there are a few that can make or break your SEO strategy, so you should constantly keep an eye on them.
Nearly half of all marketers claim that organic traffic/ inbound marketing yields the best returns, even more so than paid and social media search.
Source: Search Engine Journal
Naturally, you'd think that paid search or sponsored posts would yield more ROI. However, SEO industry statistics suggest that organic search traffic generates the best ROI. The reason is simple: people trust organic search results more than paid ones.
What's more, organic SEO techniques are much more cost-effective than paid methods. PPC campaigns can run into thousands of dollars, and you can't keep paying for ads forever.
In contrast, getting organic traffic doesn't require as much funding, and it's a long-term and sustainable approach.
So, it’s best to focus on having organic listings and getting more organic results. Of course, pay-per-click ads (PPC campaigns) will help, but we don’t recommend you solely depend on them.
In this post, we've walked you through ten SEO statistics you need to know for your strategy in 2022. While this list is by no means exhaustive, it's definitely a good place to get started.
Overall, it's clear that search is evolving from merely text-based queries. So for 2022 and the years to come, you need to prioritize other search methods like voice, image, and video.
Ultimately, your best bet is to run a website audit to find the gaps in your content strategy. Also, don’t forget to always be on the lookout for trends and algorithm updates, and accordingly adapt your tactics. And if the SEO industry isn’t your field of expertise, you can always hire a professional to help you out.
