As a chiropractor, you'll need to focus on two factors to get clients─ providing exceptional care and figuring out marketing. One way to grow your practice is to focus on Chiropractic social media marketing.
Do you want to learn how chiropractic can benefit from social media advertising? Keep reading for this guide on chiropractic social media marketing.
What Is Chiropractic Social Media Marketing?
Chiropractic social media marketing is intended to help chiropractors overcome their marketing challenges. It's a custom, comprehensive social marketing strategy tailored to chiropractic practice.
The world of social media marketing is vast and diverse. 4.48 billion people worldwide use social media. But there are different platforms, demographics, and audience groups using social media.
A focused chiropractic social media marketing strategy is the key to attracting the right audiences and boosting conversions. As a chiropractor, you'll need to take a different approach from other medical practices to stand out.
How to Create a Chiropractor Social Media Marketing Strategy
Social media marketing can be a high ROI investment depending on your approach. A solid social media strategy helps to direct where you're headed and decreases the chances of wasting time and money.
A social media strategy also allows you to execute more efficiently while focusing on your business. It gives you more ability to maintain consistency and keep your entire audience on the same page.
Here are the steps to follow to create a solid SMM for your practice.
Set Your Social Media Goals
The first thing you should figure out is what you want from your marketing efforts. This relates to your why or goals. For many chiropractors, the main goal is to attract more patients and increase referrals.
But there are many more social media goals you can focus on. Goals help you pinpoint relevant KPIs and establish the effectiveness of your strategy. If you want to increase patients, track direct calls or subscriptions to your email list. You'll have targets for each metric to appraise your performance after a given period.
Understand Your Audience
Another important component in an effective chiropractic social media marketing strategy is being able to resonate with your target customer. You need to understand their social media behaviors to create relevant content and share it on the right channels. For example, if your audience typically hangs on Twitter instead of Instagram, you'll need to focus on creating short, clever, written messages. Using something like Google Analytics can help you identify your audience's behavior.
Content styles vary on different social media platforms. Build buyer personas to cater to the needs of your different audience groups. Define your customers' demographics, interests, choice of content, favorite platforms, and how they consume content.
Understand Social Media Search
Search functions on social networks significantly impact how people find your chiropractic practice. On Instagram and Twitter, people can find your posts by using keywords and hashtags related to your practice. Add chiropractor-related keywords in your content to boost the visibility of your posts.
Social media networks recommend posts based on users' interests and search history. You can attract more people to your pages by using relative keywords and content. Using keywords like chiropractor, back pain, back alignment, and spine injuries can help you reach more people.
Figure Out Your Content Mix
Most of social media marketing involves creating and sharing content. You need to share content regularly to stay active and keep your users engaged. This content needs to attract, engage and entertain your audience.
Your content mix should consist of varying forms and types of content to fill your content calendar and add variety to your campaigns. Without a well-thought-out content mix, you might lose followers' interest which can decrease engagement.
Choose Your Social Media Marketing Platform
When choosing social media platforms, your best bet is to think about your audience. Evaluate different platforms to see how your audience interacts with your practice.
Twitter, Facebook, Instagram, and Youtube are some of the best social media marketing platforms for chiropractic businesses. These are the leading platforms based on follower numbers. These four platforms allow you to share different forms of content and reach different audience groups.
Create a Content Plan
With the hectic demands of chiropractic practice, staying on top of your social media marketing game can be challenging. Putting together quality social media posts can take hours of planning and crafting. Creating a content plan helps you stay consistent and have time for real-time updates.
Set a target of the number of posts you want to share per day on each platform. According to Buffer, you should post to Twitter at least five times a day and between 5 to 10 times a week on Facebook. Next, create several posts and schedule posting based on your audience's social media use habits.
How Chiropractic Clinics Can Benefit From Social Media Marketing
Social media is so powerful that you can reach hundreds of patients with one click or share. 73% of marketers believe social media marketing has been effective for their businesses. Keep reading to take a look at some of the benefits of social media for chiropractors.
Boosts Visibility for Your Practice
90% of marketers cite visibility and exposure as the most profound benefit of social media marketing. Increasing and maintaining your visibility is critical in attracting more patients to your practice. Social media increases attention on your business and makes more people know it.
Social media helps you to promote your practice and increase its recognition. Each post that your share can generate a multiplier effect on your recognition and reputation. Your network could share or comment on your posts which, in turn, brings more attention to your practice.
Increase Free (Inbound) Traffic to Your Website
Most people looking for chiropractic start their online search using relative keywords. Your organic traffic generation efforts aren't being maximized if you're not using social media marketing.
Your social media profiles and content help make your business more accessible online. Every keyword integrated into your content is a chance for more patients to find your practice. Aligning your content for different platforms and audiences allows you to attract free traffic.
Leveraging social media for chiropractors is excellent for gathering social proof and incentivizing people to look for your practice. Engagement metrics like shares and likes can help to build trust around your practice.
More people tend to recommend your services to friends and relatives through user-generated content. 66% of people trust opinions or testimonials shared online. Sharing a testimonial video, for example, can help you reach a large audience. That is why you should always collect customer reviews.
Boost Retention Levels
Focusing on client retention can help speed up the growth of your chiropractic practice. Keeping a customer is seven times less expensive than acquiring new ones. And a loyal customer is ten times worth their first service.
It's essential to ensure a new customer enjoys your service and returns for the second and third time. A loyal customer brings repeat business and helps your business through word-of-mouth marketing.
Social media marketing plays an integral role in promoting client satisfaction. Social media is one of the easiest ways for patients to find you and learn about services. By staying consistent and available on social media, you can boost satisfaction and increase retention.
Improve Search Engine Rankings
Social media posting can ultimately affect your search engine rankings. 58% of businesses using social media marketing see improvement in their search engine results.
High-value content boosts engagement levels and sends positive signals to search engines. Good content also helps to attract more backlinks and boost social mentions. Search engines are more likely to favor popular websites when deciding on rankings.
Sharing valuable content on your timeliness attracts new followers and boosts traffic to your website. Create SEO-optimized posts for your social media to have a better chance of increasing your rankings.
Social Media Marketing Ideas for Chiropractors
Chiropractic social media marketing can be a high ROI investment. It can help more customers discover your practice and learn about your services.
But for this to happen, you need to know which strategies work for chiropractic. Here are some valuable social media marketing ideas for chiropractors to use.
Build a Mobile Responsive Website
Your website is the center of your online marketing efforts. Many campaigns─ including social media are intended to boost website traffic. Your website is the primary online destination for your entire internet visitor.
You need an easy-to-use website if you want to optimize conversion rates for your traffic. Your website should load fast, be compatible with various browsers and be accessible on entire devices. Most importantly, your website should be mobile responsive because 70% of internet activity takes place on the phone.
Create and Share Quality Content
Quality content is the secret to higher engagements and conversions. One of the best things you can do for your business is to produce meaningful content that leaves a memorable impact on your customer.
Remember that social media marketing is highly competitive. Your target prospect receives and interacts with tons of messages every day. Quality content grabs their attention and allows you to build a long-lasting relationship.
Outshine Your Competitors With Video Marketing
Videos content has become one of the most popular marketing methods. Many healthcare professionals looking to educate their audiences use videos. 93% of businesses say they've landed a customer on social media owing to a video on social media.
Consider using videos as an educational tool in your chiropractic practice. Help customers understand why they need chiropractor services and explain the issues they can solve. Also, use videos to show your expertise by answering their FAQs.
Make Use of Targeted Social Media
Organic social media marketing takes time. Combining it with paid targeted ads is cis a perfect combo for boosting your reach and conversion rates. Paid targeted ads allow for micro-segmentation and laser targeting options that increase the likelihood of higher conversions.
Chiropractic care is niche and many people may not know what it involves. To reach the right people, you need to focus on niche marketing─ and this is where targeting is essential. Paid social ads can improve marketing results by reaching highly qualified audiences.
Convert Patient Reviews and Testimonials Into Posts
A quick, easy way to win patient trust in SMM is to use user-generated content. User-generated content comprises testimonials and reviews from past customers. Studies show people trust UGC content more than branded content.
UGC-based content ads generate four times more clicks. UG videos and promotional content increase engagement by an average of 28%. Also, user-generated videos generate ten times more likes on YouTube than branded ones.
Sharing user-generated content gives you social proof that helps boost attention to your practice. Since you're sharing positive UGC, it will help create a positive brand image and increase your credibility.
Give Exclusive Discounts and Offers
One of the most effective chiropractic social media marketing ideas is to give exclusive discounts to your customers. Offers like giveaways and free consultation can also play a massive role in boosting your traffic.
Tie special perks or rewards with measurable social media engagement action. For example, you could give a discount to the first ten people who like or share posts. Or you can run social media content and reward your best fans or followers with special offers or discounts.
Giveaways or discounts can boost attention and help attract new customers to your practice. This tactic is one of the most effective due to the high engagement rates it generates. It can help you reach a large audience in a few hours or days.
Ready to Dive Into Chiropractic Social Media Marketing?
No chiropractor wants to experience the scenario of offering a unique service yet struggling to make sales. Luckily, you can implement these chiropractic social media marketing tips to help you need to boost leads in this guide.