Reputation Management


Public relations used to be a matter of getting the good news into the media, and giving good responses to bad news. While this is still part of it, the scope has expanded over the last several years. Now, it is at least as important to manage your reputation online as it is in physical media. In fact, for many, online reputation management is more important.

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Why Digital Reputation Management Important

When people want to know something about another person or a business, their first step is usually to search the name on Google. This look-up is typically done as part of an effort to decide whether or not to hire a person, or do business with a company. In both cases, if the first results about the person or company are bad, a business relationship is unlikely to be formed.

Since both individuals and companies can be damaged by the presence of negative reviews, news stories, and other online material, it stands to reason that it's a good idea to make sure that positive information is much easier to find. That's where digital reputation management comes in.

Who Benefits From Reputation Management?


Many, but not all, who use reputation management want to eliminate negative results about themselves and their companies from online search results. However, business reputation management can also be done to make sure that positive reviews and good news stories appear high in the results, even when there are no negative items to be concerned about. This helps to ensure that potential customers see these positive items, instead of just boring "phone book" type listings.

Reputation management services are, in some cases, also used to provide responses to social media postings and contacts, respond to negative reviews, and otherwise show a positive and professional public face when adverse commentary appears online.

Private Individuals

Individuals can end up embroiled in controversial events, causing them to be mentioned in news stories that they'd rather not be part of. If they are seeking new employment, especially at managerial or greater levels, this can be a problem. Most employers now do at least a quick online search on applicants. Therefore, hiring a Fort Lauderdale reputation management expert is one of the keys to a successful search for an executive position.

Search Engine Reputation Management

This type of reputation management focuses on getting positive items about a client to rank highly in search engines, while getting negative ones to disappear or at least be very hard to find. It is a favorite for those who are likely to have people searching them or their businesses by name.

To discuss the benefits of online reputation management further, call us here at Osborne Digital Marketing in Fort Lauderdale today. We'll be glad to help you polish your online reputation.

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Reputation Management FAQ

What is Reputation Management?

Reputation management describes a comprehensive set of actions taken to deal with bad online reports and/or surface good ones. It typically involves working to put positive reports and reviews in prominent search engine positions, remove or bury negative content about the client, and deal with emerging negative content on social media and elsewhere.

How Online Reputation Management Works

Normally, online reputation management addresses multiple sources of potential trouble. Positive content is generated and published, and search engine optimization is used to help this material dominate the search results. When possible, negative content is removed from the search results completely. If the content can't be removed, it is buried under the avalanche of new, positive content.

Online reputation management also involves addressing negative reviews and social media commentary in a way that leaves readers with positive feelings. If there is an emerging news story, this can be an energy-intensive aspect of the project.

Why You Need Online Reputation Management

Over 70 percent of people now begin their search for a company with an online search. If the first thing they see about your business is negative reviews or bad news, they will usually go elsewhere. Small business online reputation management helps to ensure that positive reviews and good news are up first.

If you're an individual looking for a job, you need reputation management because most, if not all, HR people now do searches on the names of applicants. Negative results can make it so you can't get hired.

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