Content Marketing

This is really a two-part question as first, one must understand what is meant by inbound marketing. Inbound marketing is a term created as an opposite of outbound marketing, which is the traditional push messaging most everyone is familiar with. Put more simply, outbound marketing examples are the billboards and television commercials that push out a business's marketing message to anyone and everyone. In contrast, inbound marketing focuses on building relationships with key proven demographics, helping them find your business. Examples of inbound marketing include email campaigns and social media posts. So just as there are cheap and ineffectual types of outbound marketing, so too are there cheap and ineffectual types of inbound marketing (which is why you don't want to hire just anyone who claims to be a Fort Lauderdale content marketing specialist). When our own Fort Lauderdale content marketing consultant team talks about creating quality content for inbound strategies, we mean creating highly relevant content for our clients' very niche audiences. We look at the demographics most likely to purchase your product and service and the types of online content they most often consume and where (ie Pinterest lists or Substack newsletters or Facebook posts). Only then can we really create the premier content that will most resonate with them and get them interested in learning more about your company and what it has to offer.

Traditional marketing is what we now refer to as outbound marketing. This type of marketing focuses on pushing out messages, sort of like casting a wide net in the hopes of catching a few fish. Now, there is nothing wrong with this type of marketing, and we do believe all businesses should still invest in some forms of traditional marketing, especially when they operate a brick-and-mortar business. Brick and mortar businesses can often have good luck with cheaper outbound marketing strategies like mail flyers and billboards because you are able to focus on local audiences, even if it will result in advertising to a lot of uninterested people.
However, when you are looking at online strategies, traditional push marketing strategies simply aren't cost-effective. Especially if you are a small start-up. Instead, such businesses and entrepreneurs want content marketing for startups. Content marketing, good content marketing, finds the most receptive audiences and creates targeted content for them and where they are. That content is designed both to attract and build long-term customer relationships

Content marketing changes the game because it isn't about just getting customers to buy, buy, buy and then leave them in the dust. Content marketing focuses on creating and building relationships with customers; building a sustainable brand. And once you can successfully turn your business into a trusted brand, your own customers will be selling your product or service for you! That is game-changing business.

Content marketing and digital marketing are so closely linked that people will often interchange them. But in technical terms or jargon, digital marketing specifically refers to any marketing that uses the Internet to reach consumers. As such, technically, digital marketing can include both inbound and outbound marketing. Content marketing supports digital marketing in that it uses the internet as the road in which to deliver its specific, targeted messaging.