Content Marketing

content marketing

Whether you are just opening up a business or you have been operating a brick-and-mortar store for decades, there are going to be new facets of operations when you go online. And all businesses will need to go online at some point. We are living in a tech-savvy world, and no matter what industry you are in, you will find that more and more of your customers are going to be found online, looking for you online and wanting to buy online, if that isn't the case already. Content marketing is how you can make yourself visible to those who are already interested in your products or services. It is how you reach out to new markets and encourage new audiences to become interested. Content marketing services are the road to a successful online business.

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What is Content Marketing & Why it is Important

Content marketing is a term the best content marketing agencies Florida and otherwise use to describe a certain style of digital marketing. This type of marketing strategy focuses on combining a variety of social media content to create a comprehensive content marketing funnel to attract audiences and lead them down the buyer's journey into becoming paying customers.

If you are new to doing business online and/or this style of online marketing, then you are apt to have some questions. Here at Osborne Digital Marketing, we get a lot of clients new to the term but eager for effective Fort Lauderdale content marketing packages.

What quality content in Inbound marketing

content marketing

This is really a two-part question as first, one must understand what is meant by inbound marketing. Inbound marketing is a term created as an opposite of outbound marketing, which is the traditional push messaging most everyone is familiar with. Put more simply, outbound marketing examples are the billboards and television commercials that push out a business's marketing message to anyone and everyone. In contrast, inbound marketing focuses on building relationships with key proven demographics, helping them find your business. Examples of inbound marketing include email campaigns and social media posts. So just as there are cheap and ineffectual types of outbound marketing, so too are there cheap and ineffectual types of inbound marketing (which is why you don't want to hire just anyone who claims to be a Fort Lauderdale content marketing specialist). When our own Fort Lauderdale content marketing consultant team talks about creating quality content for inbound strategies, we mean creating highly relevant content for our clients' very niche audiences. We look at the demographics most likely to purchase your product and service and the types of online content they most often consume and where (ie Pinterest lists or Substack newsletters or Facebook posts). Only then can we really create the premier content that will most resonate with them and get them interested in learning more about your company and what it has to offer.

How is Content Marketing Different From Traditional Marketing

content marketing

Traditional marketing is what we now refer to as outbound marketing. This type of marketing focuses on pushing out messages, sort of like casting a wide net in the hopes of catching a few fish. Now, there is nothing wrong with this type of marketing, and we do believe all businesses should still invest in some forms of traditional marketing, especially when they operate a brick-and-mortar business. Brick and mortar businesses can often have good luck with cheaper outbound marketing strategies like mail flyers and billboards because you are able to focus on local audiences, even if it will result in advertising to a lot of uninterested people.
However, when you are looking at online strategies, traditional push marketing strategies simply aren't cost-effective. Especially if you are a small start-up. Instead, such businesses and entrepreneurs want content marketing for startups. Content marketing, good content marketing, finds the most receptive audiences and creates targeted content for them and where they are. That content is designed both to attract and build long-term customer relationships

How Content Marketing Changing the Game

content marketing

Content marketing changes the game because it isn't about just getting customers to buy, buy, buy and then leave them in the dust. Content marketing focuses on creating and building relationships with customers; building a sustainable brand. And once you can successfully turn your business into a trusted brand, your own customers will be selling your product or service for you! That is game-changing business.

How Content Marketing Support Digital Marketing

content marketing

Content marketing and digital marketing are so closely linked that people will often interchange them. But in technical terms or jargon, digital marketing specifically refers to any marketing that uses the Internet to reach consumers. As such, technically, digital marketing can include both inbound and outbound marketing. Content marketing supports digital marketing in that it uses the internet as the road in which to deliver its specific, targeted messaging.

See What Our Clients Have To Say

Attunergy
Attunergy
2021-12-20
Verified
Ronald is a pleasure to work with. He is knowledgeable, professional, and reliable. He provides exactly what he says he will and goes above and beyond. I will absolutely be using his services for my company in the future and have already seen positive changes since listening to his advice. Highly recommended!
Joan Dooley
Joan Dooley
2021-11-22
Verified
I found it excellent how Ron and Eugene would explain everything along the way. Eugene's monthly meetings were very straightforward and to the point.
Alice Barrett
Alice Barrett
2021-11-21
Verified
I'm a marketing director in Dubai and we hired Osborne Digital Marketing after several other providers really underperformed. These guys are really great, explained everything, and got our company stores ranking in close to a dozen locations around the UAE.
Micheal Thurston
Micheal Thurston
2021-11-20
Verified
Ronald and His team have been awesome to work with for our company and blog. He has increased our organic traffic across both websites we hired him to help us with, and Ronald exceeded our expectations helping us format and put together Relocation Guides for our Dubai Real Estate clients. The results are coming in as well, producing new leads for our firm.
Falerina Clavette
Falerina Clavette
2021-11-19
Verified
They have been very professional and the communication is outstanding. They're always an email away from answering our questions and are always very polite. They like they care about their customers.
Toby Bowling
Toby Bowling
2021-11-18
Verified
Osborne Digital Marketing has helped me big time. I’m just starting out in Florida and I am new to SEO. Thanks to Ronald and his guys, they helped me optimize my website. I definitely recommend it to anyone who is looking to grow their business.
A K
A K
2021-11-15
Verified
Excellent team. I signed up for SEO with Ron and he took the time to explain the whole process and how I could benefit from it. It's going great so far.
Sally
Sally
2021-11-12
Verified
So appreciated the work that Osborne Digital Marketing has done, Ronald offered great advice and took time to help me gain an understanding of how I can grow my business with google ads. Looking forward to working with them again as my business grows.
Reinier Botes
Reinier Botes
2021-10-31
Verified
Ronald was awesome to work with. The guys helped get my business more calls for my construction company.
yasmeen frouh
yasmeen frouh
2021-10-18
Verified
Was really helpful with improving our internet rankings

Content Marketing FAQs

I am new to content marketing. Can ODM plan all of my content?

Yes. Our team will develop a comprehensive marketing plan to grow your business online and drive customers to your site.

Does Quality Content Help Inbound Marketing?

The idea behind content marketing is to drive customers to your business by organic means. Paid advertising is increasingly more expensive, not to mention, organic content has the highest return on investment.

How Much Content Does My Business Need?

That depends. Our motto is “content is king.” Google and other search engines are constantly improving their algorithms. They can determine what will help a user when they enter a search query. Your business needs to be the one that can answer those questions. Content marketing should be viewed as a long-term investment with the goal of helping your audience and showing those individuals that your business is one that can be trusted

Do I Need SEO and PPC With Content Marketing?

Our team is full of SEO experts, and every item we create is optimized for search engines. Aligning the content with searched queries is incredibly important if you want to succeed. PPC can help give

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