In today’s economy it is more important than ever to have a strong online presence when marketing your Florida restaurant. It is no longer enough to simply have an impressive location or rely on word of mouth. When potential customers are searching for restaurants to try or visit on their vacation, we can guarantee they are searching online for the best restaurants. The team at Osborne Digital Marketing will prepare a solid digital marketing strategy for your restaurant and will help you build your online presence to attract more customers with these five easy steps:
Claim your Google My Business Listing
This is one of the easiest actions you can take to increase your restaurant’s search visibility. You will need to have some basic information about your restaurant handy, but one quick set up on Google business and your customers (old and new) will have key information available at their fingertips. You want to make it easy for customers to find you and Google My Business is a crucial step.
Everyone loves to hear how much they are loved, right? Encouraging customers to leave Google reviews is an opportunity to connect with your customers in a new way. Google will prioritize websites who provide an excellent experience for users, and this is one way to do that. We recommend you respond to all reviews, even if they are less than stellar. Most people will read user reviews before deciding to visit a restaurant, so it is important to monitor all reviews even on third-party sites such as Yelp.
Invest in SEO
We cannot stress enough the importance of this step. SEO for your restaurant is the key to showing up in search results. Your restaurant website cannot do that without the right keywords and phrases targeting your ideal audience. We are experts at providing SEO for restaurants, and can help you optimize your website to ensure you don’t miss out on potential customers!
Create Engaging Content
Once your website is optimized and you’ve gained your customer’s attention, you need to create compelling content to keep them engaged. It is important to do this regularly to ensure they will keep coming back to your website. The more times they engage with your content, the higher the chance they will return to your restaurant time and again.
Have a Compelling Website
Last, but certainly not least, one of the most important things you can do to increase the visibility of your Florida restaurant is to have a compelling website. Your website is the heart of your entire digital media marketing strategy. Your website will oftentimes be the first impression your customers have of your restaurant, which makes it vitally important to have an excellent website.
If you need help promoting your Florida restaurant online, call the local experts at Osborne Digital Marketing today!