In the travel industry, it is more important now than ever before to invest in professional digital marketing services. More people are utilizing online platforms to research and review potential travel destinations. Word of mouth now happens from one social media account to another. As a Florida beach hotel or resort, you are not just competing with neighboring hotels and resorts. You are competing with all other vacation destinations travelers have the option to choose. This may sound overwhelming, but don’t despair. A well designed strategic digital marketing plan will help you reach your target audience and improve your bottom line by attracting tourists to your location. Here are the top five reasons your Florida beach hotel/resort needs digital marketing:
1. Fantastic Website
Having a well designed website will support your overall marketing strategy. Not only will an expertly crafted website support a solid SEO strategy, but it will also ensure a prime user experience. If users come to your website and it is slow, clunky, and hard to navigate, they will click away, and may click to your competitors’ websites.
2. Understand The Data
Digital marketing will help you understand consumer trends and habits. People spend more and more time online, and understanding the data collected from user activity will help you stay on the cutting edge of advertising. SEO and PPC provide insight on consumer habits and preferences, and can help you gain insight into what your target audience is looking for in a beach hotel or resort.
3. Use SEO & PPC
Search Engine Optimization and PPC can effectively drive traffic directly to your website and increase direct sales. These two tools work together, and will allow you to define and effectively reach your future clients. A well designed PPC campaign can produce quick conversions, and a well researched and implemented SEO optimization strategy will bring your business long-lasting organic results.
4. Use Targeted Ads
Digital marketing allows you to serve ads to your website visitors who have or have not taken a specific action. Those visitors who almost made it all the way through the reservation process? You can easily retarget them and remind them their next Insta-worthy vacation is just one click away.
5. Build Trust
Your online presence is a customer’s first experience of your Florida beach hotel or resort. This is your opportunity to showcase your amenities, highlight what makes your destination a must-see, and allow your future guests to easily book their vacations. Make sure your website packs a punch. Build the online reputation with customer reviews.
As you can see, if you do not have a digital marketing plan as part of your comprehensive advertising strategy, you are leaving money on the table.