You had an idea, filed the legal paperwork, and now you have joined the ranks of startups! Intuitively, it might seem that you have established a business in a difficult time, but this is the time of opportunities. Others saw the potential rewards too - there was a 24% increase in startup business activity in the United States last year. What’s new about those new businesses is that they now even more so rely on technology for their outreach.

But all this hype means that your business has more competition at a time when the most secure way to reach your customers is online. The best way to navigate this high-risk, high reward situation is to make sure your digital marketing strategy is impeccable.

USmonthtlybusinessapplications

Source: U.S Census Bureau Business Formation Statistics

The Importance of Digital Marketing

Having a good product or service is crucial, but how will people know about it if you don’t market it? Let’s go over why digital marketing will help you achieve your goals.

digitalmarketingvstraditionalmarketing

Cost Effective

Starting a business is an expensive process, and while digital marketing is more effective than traditional marketing, luckily it is also cheaper! Digital marketing also gives you more control to reach whom you’re targeting, so you’re not wasting your budget on an audience unlikely to convert to customers.

ROI tracking is easier

Compared to traditional marketing, digital marketing can give you much more useful information by using something like Google Analytics. That information can be obtained at any moment throughout the campaign, allowing you to gauge its success and whether it needs any changes. If adjustments are needed, you can be proactive and make them right then. In traditional marketing campaigns, you might vaguely know the results and metrics, but that will be after it ends, which is too late to make any changes.

Targeting your customers

There are more than enough tools to help you get your product or service in front of those who would care about it. Depending on the means of digital marketing, you can choose the location and several demographic factors. There are so many ways to customize your approach that it can even get overwhelming. Once again, your effort and budget do not get wasted on pointless targets.

Customer research

When it comes to real estate, it’s all about location, location, location. However, for digital marketing, it’s about information, information, information. Digital marketing metrics can help you understand the needs of your customers. You can analyze what approaches elicit a good response, and what approaches are useless and should be stopped immediately.

Engagement

A digital platform gives people an opportunity to immediately interact with you should they want to. It captures that moment of interest they might have in what you’re showing and makes it possible for them to act on it. It also gives you that opportunity. Engagement can help you build a relationship with your customers.

It’s not only about selling

Brand awareness is essential nowadays when we are spoiled for choice. If you reach someone using digital marketing and they don’t become a conversion, next time they will recognize your brand and could become a customer. By building your brand and making it recognizable, you are making an investment not only in the near future but also creating long-term benefits.

The majority of businesses recognize that digital marketing is a much more powerful tool for most purposes. Therefore, they have chosen to invest more into it and less into traditional marketing as seen in the graph below :

traditionalmarketingvsdigitalmarketingspend

Source: Statista

Types of Digital Marketing for Startups

Digital marketing is an umbrella term covering several distinct categories. Needless to say, a comprehensive approach is the optimal course of action. At the same time, some avenues are generally better than others in terms of effectiveness, but it also depends on what industry your startup is in. Here are the main digital marketing means, listed from highest ROI to lowest.

typesofdigitalmarketing

Search Engine Optimization

This type of digital marketing is considered to be the most effective in terms of outcomes and spending because the results are long-lasting. This process involves changing the inherent characteristics of your website to better suit search engines and adding content that is relevant. A more detailed explanation of the process is available in our ‘How SEO Works’ article. Once the needed changes are applied, your website will be showing up organically in relevant searches, which is a gift that keeps on giving. Ranking on search engines without ads is a known way to earn customers’ trust. This form of marketing is classified as "inbound marketing." The ROI is higher for SEO because of customer intent. They are looking for what you are selling.

Email Marketing

Email Marketing is a cost-effective way to reach potential customers and it’s often underestimated by startups. An effective strategy has been shown to bring an impressive 4,300% ROI. You can even start before you launch your product or service. The more you can personalize it, the better.

Pay Per Click (PPC)

As opposed to search engine optimization, pay-per-click ads on search engines can get you quicker results. It’s important to start strong, wherein a PPC campaign comes in. It can be used as a way to drive traffic to your website while you wait for organic traffic to start coming in. Although search engines such as Google and Bing have done their best to make the process intuitive, specialist help is recommended to avoid losing your budget on pointless targets.

Social Media

Depending on what you are selling, social media can be a very effective way to reach potential customers. You have to consider what persona you are selling to in order to choose the platforms you want to focus your efforts on. You will be able to target your audience, engage with them, collect data, and evolve to suit the interests and needs of your customers.

A step-by-step digital marketing approach for your startup

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Step 1: Plan Your Strategy

Firstly, you need to plan the main four components of your marketing strategy: goals, audience, market research, and budget. Every business is different, and those factors will be different too. For most companies, the goal is to acquire new customers or raise brand awareness. Although they are interconnected, there are still nuances that make it better for you to differentiate them, which will help guide your approach. Those goals need to be broken down into sub-goals to make your target clear.

Goal: Acquire New Customers

Acquiring new customers would revolve around getting new people to your website and converting interest into purchases using approaches such as calls-to-action.

Goal: Raising Brand Awareness

This goal is more about being informative by explaining what your brand is, what it does, and why it’s special. In this case, getting your brand name, logo, and products in front of as many users as possible can be a central strategy.

Specify Your Target Persona or Business

To figure out who should be your target audience, you need to think about your brand characteristics :

Even if you have an unlimited amount of time and a substantial budget, you want to waste neither. To make the most out of digital marketing, you need to figure out who is your ideal target audience.

Market Research

The number one reason that startups fail is that there is simply not enough demand for their product. You need to make sure that there is either enough demand for what you will be selling or that you can create a niche and subsequently create demand for it.

Budget

Your marketing budget will depend on many factors such as revenue, cost, and investment. The great thing about digital marketing is that you can start small and then spend more to reach more customers as you are able to afford it, since the different types of digital marketing provide a lot of flexibility. To avoid wasting your budget, choose your platform and your target wisely. Alternatively, you can contact us to make sure you get more for what you pay.

Step 2: Create your website

It’s tempting to use drag and drop website tools to create your own website for a small price. It’s easy to use and quick, but there is a reason that well-known companies don’t do that. Due to the drag and drop process, a lot of unnecessary extra code is added. This affects loading time and suitability for search engines, which makes it a terrible option for a serious business. You will need an SEO-friendly website sooner or later. Older websites have more authority in the digital world, so don’t delay getting your website made. If done right, its inherent characteristics will bring you much more organic traffic.

infographicaboutagoodwebsite

SEO

Google recommends getting SEO as soon as possible. It’s a long-term strategy so it really is better to invest in it early. However, it’s not a one-size-fits-all strategy. Make sure that your SEO provider has YOUR goals in mind. For example, if there are only a handful of businesses that you can offer your services to as a contractor, you don’t need SEO. You probably don’t even need a website and you’re better off contacting those companies directly. However, most companies do need SEO. The costs and what’s included completely depend on how fast you want to grow, what areas you are targeting, and what approach is best for your business and your budget. For example, local SEO is cheaper than targeting the entire nation.

Content

Content is one of the best ways to get people to your website organically. You need to post as many articles as possible in your blog relevant to your products and services. There are two ways to get it done: do it yourself or pay content writers. Bear in mind that not all content is equal; you will need to do keyword research and integrate keywords that have significant search volumes into your text. However, be careful not to stuff it with keywords because search engines don’t appreciate that. If you are looking for professional help, we provide content separately and as part of our SEO packages.

Backlinks

Some believe backlinks to be the most effective way to get your website ranking. They are one of the hardest tasks in digital marketing, because if you break Google’s guidelines, you may get blacklisted. Google states that paying for backlinks is not allowed. Therefore, after you have some great content, reach out to relevant websites in your industry, present it to them and ask them if they could link to it. It takes a lot of work and personalized emails to achieve backlinks.

PPC

Organic traffic is the best type of traffic because it elicits more trust. However, it can take years to grow to your expectations without SEO and months with SEO, so you might need some quick solutions for the beginning. PPC is a great way to get customers during that time.

Step 3 : Collect and Analyze Marketing Data

Once you have implemented your digital marketing strategy, you need to assess the results. They can be evaluated during and after the campaign, unlike traditional marketing methods. It’s important to make sure you keep track of progress so that you can make adjustments when needed during the process.

Track

As we all know, goals need to be measurable, and that’s what key performance indicators (KPI’s) are for. They vary depending on your marketing goals. If it is to raise brand awareness, they can include impressions, website traffic, and follows on social media. If your main goal is to get new customers, then the number of filled-out contact forms and conversions would be more relevant KPI’s. Analyzing review is another great way to track what your customers think about your product.

Adjust

Digital marketing is more so a process than a set amount of changes that stay the same. The only way to be successful in it is to be flexible. That’s why most digital marketing packages are subscription based. If, for example, a certain PPC advertisement is not yielding many results, you need to change it so that you’re not wasting your money. Or, if a piece of content is bringing you a lot of traffic, you’ll know that it’s best to write about that topic.

Final Thoughts On Digital Marketing For Startups

Digital marketing has a unique learning curve for each website. Keep working on your company’s website and you will make sure it survives and thrives in any situation since your digital footprint will be essential to succeeding.

Imagine you've finally started ranking on the first page of Google, and you're getting some traffic. But you still aren't quite at the top, and you know you could get more views.

Before you try new SEO tactics, consider voice search optimization services. Then, you can take advantage of people using their voice to search, and you may get more traffic and customers.

What Is Voice Search Optimization?

Voice search optimization is similar to search engine optimization (SEO), but you focus on attracting people who use voice search. It has a lot of similar best practices that you can follow.

However, voice search optimization can be a lot more competitive. A lot of companies will hire voice search optimization services to increase the chances of their result being the one the voice assistant shares.

And you can optimize for voice & visual search without compromising one or the other. Because if you can optimize your content for voice search, you can optimize it for general search as well.

How Does Voice Search Work?

An important part of voice search optimization is knowing how the process works. Of course, it requires the user to speak their question or query rather than type it in on their computer or phone.

Voice search can work on those devices, but it can also work on devices like Google Home or Alexa. You will need to trigger the device in question to listen to your question, and you can ask it to search for you.

The device will then read the top result back to you. Ideally, the first result would answer your question, and you can either click on the link to learn more or go about your day.

What Is Conversational Search?

One of the biggest ways how voice search is changing SEO is by making searches more conversational. Most people speak in a different way than they type, especially when it comes to searching for something.

People may ask more questions or use full sentences when they use voice search. On the other hand, they might use choppier keywords when typing.

So if you want to rank in Google or YouTube voice search, you'll need to target conversational keywords. That way, you can get your content to show up higher in search results.

How to Get the Featured Snippet

Whether you want to rank on YouTube, WordPress, or Shopify, voice search can be very competitive. Voice assistants don't give as many results as a standard Google search.

For example, Siri on iPhone may show three results when you use voice. If you use a device like an Amazon Echo, it will tell you what the top result shows for your query.

Meanwhile, a visual search on Google will display the top 10 results on the first page. To take advantage of voice search, the top 10 isn't good enough.

The featured snippet is often what voice assistants will pull since it's the top result. Luckily, you can do a few things to increase your chances of getting the featured snippet for a given question or keyword.

Research Keywords

Whether you want to focus on voice search or general SEO, you need to choose good keywords. However, your keyword strategy for voice search will be a bit different.

You should focus on long-tail keywords, which have more words but are less competitive. Long-tail keywords can be full questions, or they may be shorter phrases.

Either way, they're more specific. For example, a short-tail keyword could be the word "shoes." But a long-tail keyword would be something like "how to find your shoe size" or "how do you find your shoe size."

Long-tail keywords may not get as much search volume, but you can make sure the keywords are directly relevant to your business. Then, when someone does search for that, your result may show up, and the person may become a customer.

Create Quality Content

The next step in your voice search marketing strategy is to use the keywords you found to create content. You should make sure the content is authoritative, but it also needs to be conversational.

While you may optimize the content for one keyword or phrase, you can rank for other keywords. Using the shoe example, you may optimize for "how to find your shoe size," but you can also include "how do you find your shoe size" as a question.

Then, you'll be able to show up higher in search results for both voice & visual search. Being conversational can also help visitors relate to you, so they may start to trust you more.

But don't let being conversational keep you from making the content good quality. Even if you're conversational, the page may not rank highly if the content isn't trustworthy.

Organize the Content

You should also think about how to organize the content to help tell Google about the topic. If you just write the content without any organization, it can be hard for search engines and people to understand it.

Try to include plenty of white space to make the content easy to read in case someone using voice search clicks on it. But you also want to use some organization to help get the featured snippet.

For example, if your content naturally lends itself to a bullet or number list, include that. A lot of featured snippets will have lists of some kind since they're easy to consume by reading or listening.

Write Good Subheadings

As you organize the content of a blog post or page, you should include subheadings. Not only will this make the content easier to read, but it can tell search engines more about your content.

You can also make some of the headings more conversational to help rank in voice search. Take the second heading of this article, which is "how does voice search work" instead of "how voice search works."

More people will probably ask a question when using voice search, so questions are great to use as headers. But if you write a list post, add numbers to your headers.

Then, Google may show those headings as a number list if you make the featured snippet. Voice assistants can read off the headings to people using voice search.

Include Questions

If you want to show up in more voice search results, you should include questions. As mentioned, it's good to include questions as headings when you can.

However, you may want to start adding a frequently asked question section to your content. Then, you may be able to rank highly in search results or even land the featured snippet spot for those questions.

That can help you get more clicks from voice search users. And you don't have to worry about creating separate posts on every question just to try and get traffic.

Update Your Google My Business

If you have a Google My Business (GMB) profile, be sure to update it whenever you have changes. For now, you should fill out as many fields as possible with your location, hours, and contact information.

Google tends to favor local results in voice search, so local and voice search marketing can work well together. The more information your GMB profile has, the better Google will be able to use it.

Then, you may start to show up in voice searches from local customers. Even if your business is online, this can be an excellent way to increase your traffic from search results.

The Rise of Voice Search

Voice search is becoming more popular by the year. Google claims that about 20% of searches in the Google app are voice searches, and odds are good that the percentage will continue to increase.

There are many reasons for this increase, and they all relate to convenience and accessibility. Of course, blind people may tend to prefer voice search because they may speak faster than they type.

However, other people can choose to use voice search when they don't have a free hand. For example, if you're in the middle of kneading dough, you may want to use voice search for a quick question.

If you break your hand or if you have arthritis or carpal tunnel, you might also choose to use voice search. For whatever reason, voice search is going to grow.

Don't let your business and website lose out on traffic because you don't keep up with a trend.

Benefits of Voice Search Optimization Services for Your Business

As more people use voice search, you should include it in your SEO strategy. If you don't know where to start, you can look into some of the best voice search optimization services to help.

Yes, hiring can be scary, and it can be hard to guarantee results, especially if your customers also use voice search optimization. But it's well worth exploring VSO to make sure you can attract traffic and customers.

Consider some of the ways that voice search optimization services and VSO in general can help your business.

Better Brand Awareness

If a voice assistant pulls your website as a search result, you can get more eyes on your content. You may be able to show up for people who have never heard of your business.

But if your result is helpful and provides the information the user needs, they may remember your brand. And if they start to search for similar topics, your website may come up more and more.

At some point, the casual user may decide to visit your website to learn more. Then, they could move down your sales funnel and become a customer.

You can build brand awareness at any time, even if you don't have anything to sell yet. If you set up something like email marketing, you'll have a list of people who will be ready to buy.

More Visibility

Along with brand awareness, voice search optimization can help you get more visibility. If you only rely on general SEO, you may get some visibility, which can help grow your business.

However, you may also limit your visibility as more people rely on voice search. That's particularly true if your target customers are more likely to use voice search than the average user.

Be sure to work on voice search optimization to get your content in front of more people. That way, you can focus on converting those users into visitors and then into clients or customers.

Visibility is also nice because it can get your content in front of people outside of your target audience. Maybe someone is shopping for a gift and they buy from you. Or they might talk about your business to someone they know who is in your audience.

Attract Local Customers

If you have a local business, voice search can do a lot of good for your local SEO strategy. When you conduct a voice search, Google will try to bring up local results if it can.

This can help you show up in search for people in your area. For example, someone may search for a restaurant while they're walking to their car for lunch.

Your restaurant website may show up in the results of that search. If the person wants to eat the type of food you have to sell, you may get an extra customer without a ton of extra work.

Even if your business is online, you can take advantage of local traffic. Then, you may choose to meet with clients in-person to discuss their needs and close a sale.

Answer Questions Quickly

Voice search optimization services can help you optimize your content for questions. Then, you'll be able to show up in a voice search result and answer someone's question as quickly as possible.

If you don't know how to write your content or titles, a service can help. The company will help you figure out which questions are common and how you can write a short answer that covers what someone may want to know.

While you can write the content yourself, you may not know how to optimize questions and answers. Working with a service can take a lot of the stress off you and help you increase your chances of showing up in voice search results.

Showcase Your Expertise

Getting to rank in voice search can help you tell users that you're an expert. For example, a shoe store may rank for questions about shoe sizing and fit.

You can write content that shows you know what you're talking about when it comes to shoes. The more you show up in voice search, the more you can prove to people that you're a good source for that subject.

Even if someone doesn't click on your site, they may start to see your site pop up for similar queries. Soon enough, they may decide to check out your website and buy from you.

Build Trust

Voice search optimization also gives you the chance to get people to trust you. By including an authoritative answer, you can show others that your business is legitimate.

Then, you can use your website to continue building that trust with your ideal customers. As people click around your website, they can see all of your services and products and learn that you're the best in the industry.

While you can build trust with visual search, voice search can give you an advantage. If someone uses voice search, they won't have to click through a ton of websites to get to yours, so you may not have to work as hard to get that initial click.

Good Customer Experience

You may do your best to optimize your site for voice search, but the work doesn't stop there. A good SEO company can also help you work on the rest of your website.

That way, you can provide a good user experience to the people who trust you enough to click. Because a lot of people use voice search on mobile devices, you want to make sure your website is responsive.

The last thing you want is to get a lot of search traffic that results in a high bounce rate because your site unusable. If that happens, Google may take notice, and you could lose your spot at the top of search results.

Be sure to hire voice search optimization services that can also help with your website. Then, you'll be able to improve both so that they can work together.

Increase Website Traffic

Another, more obvious, benefit is that voice search optimization may help you get more website traffic. By showing up in more search results, you'll have a better chance of getting clicks and views.

You can use voice search as part of your overall SEO strategy to help get more people to click on your site. If you only show up in visual search, you may get some traffic.

But as more people use voice search, you may lose out on more traffic. Sure, your loyal fans may continue to click on your links or search for your website specifically.

However, if you want to attract new leads to your site, you need to use voice search optimization. Then, you can attract as many potential customers as possible.

More Sales and Revenue

As you get more clicks to your website, you may be able to get more sales and generate more revenue. Clicks don't guarantee sales, so you may not see a ton of results.

However, consider that voice search tends to be very specific. If you sell handbags for moms, someone might click on your site when searching for gift ideas for their mother.

In that case, you may have an easy time converting the visitor into a sale. At the very least, that conversion will be a lot easier than trying to convert someone who is searching for handbags in general.

Plus, the more traffic you get, the more chances you'll have to get people to buy from you. Then, you may bring in more revenue from your voice search marketing efforts.

Higher Conversion Rate

Your conversion rate refers to the percentage of people who take a certain action on your site. A brick-and-mortar business may track things like reservations or emails.

Meanwhile, an eCommerce store might track email sign-ups and purchases. No matter what you want to track, voice search may help you increase your conversion rate.

As mentioned, voice search can be very specific, so you can target your ideal client or customer. If you only focus on general keywords and SEO, you may get clicks from people who would never buy from you.

That extra click may be nice, but it can negatively affect your conversion rate. The more you can target the right visitors, the easier it will be to get a high conversion rate.

Stay Ahead of the Competition

As you run your business, you need to think about what your competitors are doing. If you find their search results would perform well in a voice search, you need to use voice search optimization.

Even if your competitors aren't focusing on voice search, you should. Then, you'll be able to stay ahead of your competitors and get more of the traffic from voice search.

By the time other businesses start to optimize for voice, you may have a solid strategy that works. You can steal some of the traffic that might otherwise go to your biggest competitor.

Diversifying your marketing strategy can also help you attract people who shop from your competitors. If the customer ever decides to use voice search, you can swoop in and get the customer to buy from you instead.

Will You Take Advantage of Voice Search Optimization Services?

Voice search optimization services will become more and more important as more people use their voice to search on Google. Before you try to optimize everything yourself, consider why you should hire a company.

Then, you can make the most of your optimization efforts to get that featured snippet. Soon enough, you may get a decent amount of traffic from people searching with their voice.

As a chiropractor, you'll need to focus on two factors to get clients─ providing exceptional care and figuring out marketing. One way to grow your practice is to focus on Chiropractic social media marketing.

Do you want to learn how chiropractic can benefit from social media advertising? Keep reading for this guide on chiropractic social media marketing.

What Is Chiropractic Social Media Marketing?

Chiropractic social media marketing is intended to help chiropractors overcome their marketing challenges. It's a custom, comprehensive social marketing strategy tailored to chiropractic practice.

The world of social media marketing is vast and diverse. 4.48 billion people worldwide use social media. But there are different platforms, demographics, and audience groups using social media.

A focused chiropractic social media marketing strategy is the key to attracting the right audiences and boosting conversions. As a chiropractor, you'll need to take a different approach from other medical practices to stand out.

How to Create a Chiropractor Social Media Marketing Strategy

Social media marketing can be a high ROI investment depending on your approach. A solid social media strategy helps to direct where you're headed and decreases the chances of wasting time and money.

A social media strategy also allows you to execute more efficiently while focusing on your business. It gives you more ability to maintain consistency and keep your entire audience on the same page.

Here are the steps to follow to create a solid SMM for your practice.

Set Your Social Media Goals

The first thing you should figure out is what you want from your marketing efforts. This relates to your why or goals. For many chiropractors, the main goal is to attract more patients and increase referrals.

But there are many more social media goals you can focus on. Goals help you pinpoint relevant KPIs and establish the effectiveness of your strategy. If you want to increase patients, track direct calls or subscriptions to your email list. You'll have targets for each metric to appraise your performance after a given period.

Understand Your Audience

Another important component in an effective chiropractic social media marketing strategy is being able to resonate with your target customer. You need to understand their social media behaviors to create relevant content and share it on the right channels. For example, if your audience typically hangs on Twitter instead of Instagram, you'll need to focus on creating short, clever, written messages. Using something like Google Analytics can help you identify your audience's behavior.

Content styles vary on different social media platforms. Build buyer personas to cater to the needs of your different audience groups. Define your customers' demographics, interests, choice of content, favorite platforms, and how they consume content.

Understand Social Media Search

Search functions on social networks significantly impact how people find your chiropractic practice. On Instagram and Twitter, people can find your posts by using keywords and hashtags related to your practice. Add chiropractor-related keywords in your content to boost the visibility of your posts.

Social media networks recommend posts based on users' interests and search history. You can attract more people to your pages by using relative keywords and content. Using keywords like chiropractor, back pain, back alignment, and spine injuries can help you reach more people.

Figure Out Your Content Mix

Most of social media marketing involves creating and sharing content. You need to share content regularly to stay active and keep your users engaged. This content needs to attract, engage and entertain your audience.

Your content mix should consist of varying forms and types of content to fill your content calendar and add variety to your campaigns. Without a well-thought-out content mix, you might lose followers' interest which can decrease engagement.

Choose Your Social Media Marketing Platform

When choosing social media platforms, your best bet is to think about your audience. Evaluate different platforms to see how your audience interacts with your practice.

Twitter, Facebook, Instagram, and Youtube are some of the best social media marketing platforms for chiropractic businesses. These are the leading platforms based on follower numbers. These four platforms allow you to share different forms of content and reach different audience groups.

Create a Content Plan

With the hectic demands of chiropractic practice, staying on top of your social media marketing game can be challenging. Putting together quality social media posts can take hours of planning and crafting. Creating a content plan helps you stay consistent and have time for real-time updates.

Set a target of the number of posts you want to share per day on each platform. According to Buffer, you should post to Twitter at least five times a day and between 5 to 10 times a week on Facebook. Next, create several posts and schedule posting based on your audience's social media use habits.

How Chiropractic Clinics Can Benefit From Social Media Marketing

Social media is so powerful that you can reach hundreds of patients with one click or share. 73% of marketers believe social media marketing has been effective for their businesses. Keep reading to take a look at some of the benefits of social media for chiropractors.

Boosts Visibility for Your Practice

90% of marketers cite visibility and exposure as the most profound benefit of social media marketing. Increasing and maintaining your visibility is critical in attracting more patients to your practice. Social media increases attention on your business and makes more people know it.

Social media helps you to promote your practice and increase its recognition. Each post that your share can generate a multiplier effect on your recognition and reputation. Your network could share or comment on your posts which, in turn, brings more attention to your practice.

Increase Free (Inbound) Traffic to Your Website

Most people looking for chiropractic start their online search using relative keywords. Your organic traffic generation efforts aren't being maximized if you're not using social media marketing.

Your social media profiles and content help make your business more accessible online. Every keyword integrated into your content is a chance for more patients to find your practice. Aligning your content for different platforms and audiences allows you to attract free traffic.

Encourage Referrals

Leveraging social media for chiropractors is excellent for gathering social proof and incentivizing people to look for your practice. Engagement metrics like shares and likes can help to build trust around your practice.

More people tend to recommend your services to friends and relatives through user-generated content. 66% of people trust opinions or testimonials shared online. Sharing a testimonial video, for example, can help you reach a large audience. That is why you should always collect customer reviews.

Boost Retention Levels

Focusing on client retention can help speed up the growth of your chiropractic practice. Keeping a customer is seven times less expensive than acquiring new ones. And a loyal customer is ten times worth their first service.

It's essential to ensure a new customer enjoys your service and returns for the second and third time. A loyal customer brings repeat business and helps your business through word-of-mouth marketing.

Social media marketing plays an integral role in promoting client satisfaction. Social media is one of the easiest ways for patients to find you and learn about services. By staying consistent and available on social media, you can boost satisfaction and increase retention.

Improve Search Engine Rankings

Social media posting can ultimately affect your search engine rankings. 58% of businesses using social media marketing see improvement in their search engine results.

High-value content boosts engagement levels and sends positive signals to search engines. Good content also helps to attract more backlinks and boost social mentions. Search engines are more likely to favor popular websites when deciding on rankings.

Sharing valuable content on your timeliness attracts new followers and boosts traffic to your website. Create SEO-optimized posts for your social media to have a better chance of increasing your rankings.

Social Media Marketing Ideas for Chiropractors

Chiropractic social media marketing can be a high ROI investment. It can help more customers discover your practice and learn about your services.

But for this to happen, you need to know which strategies work for chiropractic. Here are some valuable social media marketing ideas for chiropractors to use.

Build a Mobile Responsive Website

Your website is the center of your online marketing efforts. Many campaigns─ including social media are intended to boost website traffic. Your website is the primary online destination for your entire internet visitor.

You need an easy-to-use website if you want to optimize conversion rates for your traffic. Your website should load fast, be compatible with various browsers and be accessible on entire devices. Most importantly, your website should be mobile responsive because 70% of internet activity takes place on the phone.

Create and Share Quality Content

Quality content is the secret to higher engagements and conversions. One of the best things you can do for your business is to produce meaningful content that leaves a memorable impact on your customer.

Remember that social media marketing is highly competitive. Your target prospect receives and interacts with tons of messages every day. Quality content grabs their attention and allows you to build a long-lasting relationship.

Outshine Your Competitors With Video Marketing

Videos content has become one of the most popular marketing methods. Many healthcare professionals looking to educate their audiences use videos. 93% of businesses say they've landed a customer on social media owing to a video on social media.

Consider using videos as an educational tool in your chiropractic practice. Help customers understand why they need chiropractor services and explain the issues they can solve. Also, use videos to show your expertise by answering their FAQs.

Make Use of Targeted Social Media

Organic social media marketing takes time. Combining it with paid targeted ads is cis a perfect combo for boosting your reach and conversion rates. Paid targeted ads allow for micro-segmentation and laser targeting options that increase the likelihood of higher conversions.

Chiropractic care is niche and many people may not know what it involves. To reach the right people, you need to focus on niche marketing─ and this is where targeting is essential. Paid social ads can improve marketing results by reaching highly qualified audiences.

Convert Patient Reviews and Testimonials Into Posts

A quick, easy way to win patient trust in SMM is to use user-generated content. User-generated content comprises testimonials and reviews from past customers. Studies show people trust UGC content more than branded content.

UGC-based content ads generate four times more clicks. UG videos and promotional content increase engagement by an average of 28%. Also, user-generated videos generate ten times more likes on YouTube than branded ones.

Sharing user-generated content gives you social proof that helps boost attention to your practice. Since you're sharing positive UGC, it will help create a positive brand image and increase your credibility.

Give Exclusive Discounts and Offers

One of the most effective chiropractic social media marketing ideas is to give exclusive discounts to your customers. Offers like giveaways and free consultation can also play a massive role in boosting your traffic.

Tie special perks or rewards with measurable social media engagement action. For example, you could give a discount to the first ten people who like or share posts. Or you can run social media content and reward your best fans or followers with special offers or discounts.

Giveaways or discounts can boost attention and help attract new customers to your practice. This tactic is one of the most effective due to the high engagement rates it generates. It can help you reach a large audience in a few hours or days.

Ready to Dive Into Chiropractic Social Media Marketing?

No chiropractor wants to experience the scenario of offering a unique service yet struggling to make sales. Luckily, you can implement these chiropractic social media marketing tips to help you need to boost leads in this guide.

I assume you searched "why is good UX important" and have questions? I'm glad you're here because this is an important topic to talk about.

One of the most critical aspects of any website is the user experience. From a business perspective, it's important to have an easy-to-use website that provides visitors with a good experience.

Digital marketing companies, web development companies, and web design companies spend a lot of their focus on the user interface of a website.

That's because if the website navigation is bad or comes off as not being user-friendly, you can't achieve success. If your website has issues, and you don't fix them, you could lose traffic and potential customers buying from you.

You must pay close attention to your website’s design. It needs to be as easy as possible for visitors to find what they’re looking for and accomplish their intended goals. If you do this, you will start to see your traffic increase.

That's why you want to be a rock star when it comes to how you research for a better user experience.

What is user experience?

User experience, or UX, is a term that refers to the overall interaction that a person has with a particular product or service. UX encompasses all aspects of the end-user’s interaction with the company. This includes ease of use, satisfaction levels, and customer loyalty.

When it comes to design, user experience design focuses on making sure users have a positive interaction with a product or service.

Have you ever gone to a website and wasn't quite sure how to navigate through it? Or have you landed on a website to find information but felt lost?

I'm sure your first reaction was to hit the back button, right? That's exactly what your visitors will do too when usability becomes frustrating.

Sometimes it's easier to just hire a design company or SEO company. The benefits of this is not having to learn anything and it's less work for you.

Why Is Good UX Important?

A design that focuses on the user experience is an essential part of any website. One of the most important aspects of a website is how easy it is for visitors to find what they’re looking for. If they can't accomplish their original goal for coming to your website, they will surely leave.

UX designers use a variety of methods to make websites more useful, engaging, and efficient for users. They study how real people behave when using a site or app, then use that information to refine the user experience.

Next, let's talk more about ways to improve your website's UX design with simple changes.

How to Improve Your Website's UX Design with Simple Changes

If you have great website content value, but you noticed your conversions are low, it simply could be your website.

Follow our guide below to maximize the number of sales on your website:

Clarify Your Audience

One of the most important considerations for UX design is understanding your audience.

It’s important to know how your audience will use your site and what they’re looking for. Without this understanding, you won’t know what design elements to keep or remove from your site.

To find out what parts of your site are the most engaging for your audience, you can use a variety of user testing methods.

For example, eye-tracking studies show where a user is looking on a page. You can also conduct interviews with users to find out how they interact with your site or app.

After you have a better understanding of how your audience behaves on your site, you can make changes to improve the user experience. For example, you can simplify navigation, replace words with more intuitive symbols, or replace steps with more intuitive ones.

You can also double-check your content to ensure what you write is easy to understand.

Optimize Your Site For Mobile

In today's world, people use their smartphones to access the internet more than any other device. In fact, as of 2019, more people go online from a mobile device than a computer. Whether it's for business work or recreational use, our phones are a part of our everyday lives.

As a result, it's imperative that your website is optimized for mobile devices. It needs to be easy to navigate and find the content you're looking for.

To optimize your site for a mobile device, make sure your navigation is simple and intuitive. Make sure your buttons are easy to click on and don't require too much effort. Avoid using pop-ups or notifications, which can be confusing for a mobile user experience.

It's also important to make sure your content is concise and quick to read. You don't want people scrolling through endless amounts of text on their phone.

Instead, use shorter paragraphs and bulleted lists. This way, people can scan through your content quickly and find what they're looking for.

Mobile-friendly designs are also helpful for SEO because many search engine algorithms favor mobile-optimized sites in the SERPs.

Don't Make Visitors Search For Information

One of the biggest UX mistakes you can make is making visitors search for information. This is the equivalent to hiding it from them.

For example, let's say someone goes onto a site to find out when the next flight to Phoenix leaves. Sounds simple right?

But in order to find out that information, they have to go through three different pages in order to find the flight information. Doesn't that sound nuts? Of course, because it is!

A better design would be to show flight information on the landing page while targeting the keywords Phoenix flight times. This way visitors can easily see it when that flight departs and arrives.

Add A Clear Call-To-Action

One of the most popular UX design methods is to create a clear call-to-action.

Many websites have a lot of content. Sometimes, this content is so overwhelming that it can cause visitors to stop scrolling. This can be frustrating for users who are looking for information that could be just a bit further down the page.

A call-to-action is an easy way to help visitors know where the most important content is on your website. It’s typically a link or button with text that tells visitors what they’ll get if they click on it.

A call-to-action makes it easy for visitors to find what they’re looking for and know what they’ll get if they click on it.

Conclusion

So as you can see, having a clean and easy-to-understand UX is important to keep visitors on your page.

Here are our main points from this article that can help create better user experience for your website

  1. Avoid using tons of menus.
  2. Use headers to divide sections.
  3. Include clear information about what your website does.
  4. Use bullet points.
  5. Keep your site mobile friendly.
  6. Make your website easy to save or share.
  7. Add a sitemap.
  8. Design the site for one user group at a time.
  9. Create an online chat function if you need to offer advice or engage with potential customers.
  10. Highlight your best features or packages.
  11. Clarify your audience
  12. Optimize your site for mobile
  13. Don't make visitors search for information
  14. Add a clear call-to-action

The bottom line is if your website is experiencing a problem, it can negatively impact your business.

We hope you found this article helpful. At Osborne Digital Marketing, we like to address our most commonly asked questions. That's why we felt the need to finally answer “why is good UX important?”

Local businesses need every competitive edge to gain market share within a community. Some digital marketing ideas help slightly, while other digital marketing ideas generate more momentum.

SEO for electrician businesses puts electricians in front of their ideal customers, since online traffic can be a major source of customers if you work on it. People frequently use Google to find local electricians in their area. Showing up on top of your local search results provides a valuable piece of digital real estate.

SEO for electrician businesses and PPC marketing strategies can help grow your business. Read this article to discover marketing strategies for electricians.

Write Useful Content

Content is the foundation for any search engine optimization strategy. People use Google to find businesses and content that address their problems. This is where you come in.

As an electrician, you can provide content answering common questions about their services. You can also use content to bust common myths about your industry.

Content helps businesses gain visibility, demonstrate expertise, and address the customer journey. Some prospects are deep into the journey and need an electrician right away. Others do not see an immediate need for an electrician but may need one in the future and remember your company.

Writing content for each of these audience segments will widen your net. This approach will attract more prospects to your business.

At the end of your content, provide a call to action. A call-to-action boosts sales by inviting a visitor to perform an action. These actions can range from calling your number to requesting a free quote. Another important aspect is that SEO for electrician businesses requires objectives. Keep objectives in mind (i.e., increase phone calls) when creating content so that your content is better aligned with your goals.

Incorporate Keywords in Your Content

Writing helpful content helps you attract and retain visitors. However, valuable content is not enough for a complete electrician SEO strategy. Incorporating keywords is another action you can take to help with SEO for electrician businesses.

Prospects type electrician keywords into Google to find local companies and contractors. Weaving these keywords into your content will help you rank on the first page.

The first page is absolutely vital for SEO. Ranking on the second page and beyond significantly reduces visibility. When was the last time you went beyond the first couple of pages on Google? Most Google searchers rely on the first page results to find information.

Put yourself in the prospect's shoes. How would you use Google to find an electrician in your area? This exercise will help you discover keyword ideas.

You can also use automated SEO tools such as the Google Keyword Planner to identify the best keywords. You can target multiple keywords in a single piece of content. But, be careful, overusing the same keyword across your content will hurt your rankings. Google frowns upon keyword stuffing and will not reward people who overuse keywords. As SEO specialists, we believe a keyword density between 1-2% is ideal. This keyword density range strikes the proper balance between overuse and underuse.

Link Building

You can't fully incorporate SEO for electrician businesses without link building. This SEO strategy revolves around getting featured on other people's websites. Many business owners achieve this through guest posts.

Businesses need content, but not every owner has enough time to produce content. These individuals turn to guest bloggers. You don't get paid to write, but you do get traction in your business. Many guest blogs will let contributors mention their services at the end of the post.

Link building puts you in front of a new audience.

The best guest blogging opportunities are local blogs because of the community reach.

However, you should not ignore any guest blogging opportunity. Even though your business needs local customers, the guest post will help with SEO. This extra link can help you rank ahead of local competitors, and make your website seem more authoritative to Google robots.

Link building also takes place within your content. Including internal links to your previous blog posts won’t only provide more useful information to your website visitors but also increase retention, and higher retention often results in higher conversion rates. External links lead to other websites. If you link to authority websites, Google will come to see your website as a credible source. This distinction will help you rank ahead of local competitors.

Create a Smooth Website

Prospects will browse through your website before doing business with you. A poorly organized website hurts conversion rates. They may leave without calling your number. A smooth website will enhance the prospect's experience. It needs to be visually scannable and appealing. These prospects may decide to reach out and check on your availability. Use your website to provide easy access to critical information. Make it easy for customers to find your contact details, office hours, and other details.

Combining SEO with PPC

An SEO strategy yields organic traffic. While ranking on the first page is a great goal, it takes months to see SEO results. Unlike search engine optimization, PPC campaigns are not a long-term game. PPC campaigns immediately put your services in front of potential buyers. Running ads will cost money, but they have incredible ROI potential, depending on how well they are presented and targeted. PPC campaigns will help you see which parts of your website convert well. This data will help you optimize your website before the SEO traffic accumulates.

Spending a few dollars per day on a PPC campaign can significantly grow your business. Once an ad works, you can scale your daily ad spend to generate more leads.

SEO for Electrician Businesses: Demystified

SEO for electrician businesses leads to higher visibility and revenue. Ranking on the first page of Google will help your local business grow and PPC strategies can be used to complement SEO to expand your reach.

Some business owners can learn SEO and PPC on their own. However, why endure the learning curve when professionals can do it for you?

The vast majority of businesses have websites because an online presence is essential; statistics show that most people find their information online on search engines and visit a company’s website before making a purchase. It then seems logical that you need a good website. A good website has many characteristics including accessibility and good design, but is it enough? The answer is no. The next section explains why.

Why do I need SEO if I have a great looking website?

Most people will find your website through a search engine. If it looks good to a human, it doesn't mean that it looks good to Google and other search engines. In a practical sense, this means that when your potential customer searches ‘watches for men’, your page that sells watches for men might be on the third, fourth or tenth page, where nobody goes. This means that every day that your page is not showing up on the first page under the relevant searches, you are losing many potential customers and, therefore, money.

How does SEO make my website better for search engines?

SEO encompasses many interventions that make the search engine robot choose your page to be on top. They include identifying critical errors, neatening up the website's code, adding files that are important for search engines to understand the page, changing the text to align it with essential keywords, removing duplicates, loading speed and many more parameters.

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