It’s not a secret that the world of marketing is changing. The way people consume information has changed, and so the ways businesses market themselves have also evolved. If you want to survive in this new era, you need to adapt to these changes. One of the biggest changes is the rise of the internet. People now access information through their computers instead of using newspapers or TV. This means that if you don’t have any form of digital presence, you might miss out on potential customers.
Great content is the basis of an effective digital marketing strategy and can help you achieve your business goals. It can get a high search engine ranking, encourage conversions, information sharing, and increase brand awareness.
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What Is Internet Content?
Internet content refers to the information that you find on the internet. It can be anything from a picture, video, or even text. The most common types of content are pictures and videos, but there are many other kinds of content such as audio, live streams, games, software, and more.
Shareable content is any type of content that can be shared with others. It’s a great way to get your message out there and reach more people than you could ever do on your own. The most common types of shareable content include images, videos, infographics, and articles.
Why Should I Create Shareable Content?
The reason why you should create good content is that it will make your website popular, thus increasing your search traffic as well as your search ranking. You may not think about this at first, but when people visit your site, they want to see something interesting. If you have boring content, then visitors won’t stay long enough to read what you have written. They will just leave and go somewhere else.
There are lots of reasons why you should create shareable content.
- Communicate: It’s an easy way for you to promote yourself online and spread your message.
- Build Relationships: It allows you to build relationships with other bloggers and influencers who have similar interests to yours. You can support each other's ideas and share opinions with other users.
- Brand Exposure: It helps you grow your audience, which means more exposure for your brand.
- Attract more customers: If you produce good quality content then you will eventually attract more visitors to your website and this, in turn, leads to increased sales.
How to Create Shareable Content?
Online content is one of the best marketing tools to attract the target audience. Here are a few ways to create a content idea that helps business owners increase search traffic and search ranking.
Create High-Quality Digital Content
There is no second thought about the fact that high-quality content attracts visitors and encourages them to become returning visitors.
Visitors want well-researched information at their fingertips. Long-form content such as case studies and detailed blogs is considered high-quality content. These are the most popular types of online content.
Format Intelligently
Today, readers want quick information and appreciate content that is more structured and broken down into headings, bullets, and the numbering of a list that could lead them to the relevant piece of information they require out of the entire content. Formatting your content intelligently allows readers to skip the additional content and head straight to what they are looking for.
Add Value
The reason why people are visiting your website is that they are looking for a solution to a problem. Your digital content should be in-line with the visitors' needs and add some value to their lives. This will compel them to keep coming back for more.
If you write about topics that nobody wants to read, then no one will visit your website. If you're looking to attract more traffic to your website, try writing about things that your target audience would love to learn about.
Know your Audience
Since online content aims to attract more visitors and increase search rankings, it is only possible if the content connects with the audience. Once the connection is built, they will share it with friends. An interesting way of knowing what readers want is to engage them through polls and debates.
Content marketing is based on making customers feel that you understand them better.
Trigger Emotional Values
If you can hit the right emotion of the reader, your marketing campaign is a success. Such content is proven to increase customer engagement and get shared on other social networks.
Create Nostalgia
Content that brings back old memories resonates well with the audience. It gets a positive response and is appreciated by visitors.
Offer Freebies
This is a good tip to engage customers through content marketing. You can lead customers to a call-to-action (CTA) button asking them to follow, like, and share a web page in return for a reward. This content idea is profitable as the return is greater than the giveaway.
Choose Trendy Topics
As a marketer, it is vital to keep updating your website with topics that are in high demand. For example, sharing a blog about new software and plugins for search engine optimization will attract business owners.
Add Humor
Anything that can bring a smile to your audience's face gets widely accepted and shared. Your online content needs to have a lighter side so that people feel excited about going through it.
Types of Popular Online Content
The Internet is a vast, complex, and ever-changing environment. As the Internet grows in size and complexity, so does the number of different types of content available on it. The following list provides an overview of some of these types:
News articles – news stories or features that cover current events or provide information about a particular topic.
- Blogs – These are written pieces that are shareable and have high-quality content. The blog content often includes commentary, personal opinions, or advice. Blogging is a great way to generate traffic to your site.
- Infographics – visual representations of data that use graphics rather than text to communicate ideas.
- Videos – short clips of moving images, usually accompanied by sound. Video content creates more engagement by breaking up the text, thus attracting more visitors to your website.
- Articles – long, detailed reports that describe a person’s achievements, experiences, or observations.
- Podcasts – audio recordings made using a computer microphone connected to speakers or headphones.
- White papers – lengthy documents that offer background information on a subject.
- Slideshows – presentations that consist of slides used to display information.
- Webinars – live seminars conducted over the internet.
- Online games – interactive programs designed to entertain users while providing them with useful information at the same time.
- Social media posts – messages posted to a user’s Facebook wall, Twitter feed, LinkedIn profile, or YouTube channel.
- Web pages – collections of related material such as photos, videos, music, software downloads, and links to other websites.
- Weblogs – blogs that contain entries written by one individual or small group.
- Ebooks- This long-form content is available on electronic devices. It is ideal for lead generation and growing your email lists.
In this article, we will discuss how to create great internet content. We will also look into some of the best ways to promote your content.
What Tools Do I Need to Create Shareable Content?
The best thing about creating shareable content is that it doesn’t cost much money at all. There are plenty of free websites where you can upload your creations and they will automatically generate thumbnails for you. Once you have created your image or video, you can use one of these sites to host them for free.
The next step is to start promoting your creation. This may sound daunting, but there are lots of places where you can advertise your work. For example, you can post links to your social media accounts, add your link to forums and groups, write reviews for products and services, and more.
Use Keyword Research Tool
Keywords are the lifeblood of any website, blog, or social media page. They’re what people type into a search query to find your business, and they’re also what you use in your copywriting to attract potential clients.
Keyword research tools help you identify keywords that are most likely to drive traffic to your site. These tools are great for finding long-tail keywords which tend to perform better than short-tail ones. The tool we recommend here is SEMrush.
SEMrush has an amazing keyword research tool called ‘keyword planner. This tool helps you discover new ideas for keywords by analyzing over 50 million data points from Google AdWords.
You can even filter results by country, language, device, and many other factors. With this tool, you can easily see how popular certain keywords are and whether or not they’ll drive traffic to your site.
Use Google Adwords
You can also try using Google Adwords to drive search traffic to your site. When someone searches for a specific keyword related to what you are trying to sell or promote, they will see your ad appear on their screen. They click on the ad and hopefully land on your page.
Use Facebook Ads
You can also use Facebook ads to target your audience. Facebook has become a very popular platform for advertising because it reaches a huge number of people every day.
Use a Content Management System
A content management system helps to implement your content marketing strategy effectively. It enables you to generate content that is in line with your business strategy. Choosing a CMS like WordPress for your website offers unlimited benefits for SEO.
You can either use the free services of WordPress or upgrade to get a custom domain name added to your WordPress site. This helps your website have a unique and memorable address. WordPress also offers Web Hosting Services where you can upload your site. There are several hosting providers to choose from for your website.
Effective Content Marketing Strategies
A content strategy is a set of goals, objectives, and strategies designed to achieve specific results. It helps you understand what type of content works best for your brand and what kind of content you should focus on.
Create Consistent Content
The content of your website is the most important part. You need to create a unique and attractive design for it, but that’s not enough. Your content must be interesting, useful, and informative. It should also be easy to read and understand.
Your content needs to have these qualities because if people don’t find it interesting, useful, or informative, they won’t bother reading it. If they don’t enjoy reading it, they won't return to your site again.
You need to make sure that you post new content at least once every week. This will keep visitors coming back to see what else you've got to offer.
Create a Content Calendar
The Content Calendar is a tool that allows you to plan your content creation. It’s like a project management system for your content marketing. You can create and manage all of your content in one place, from blog posts to ebooks to webinars to social media updates.
It helps you stay organized by allowing you to schedule each piece of content, track its progress, and measure its success.
Here are just a few features of the Content Calendar:
- Track your content calendar.
- Schedule future content.
- Manage multiple projects.
- Set goals and milestones.
- Measure the success of your content.
- Analyze performance.
- Find out which pieces of content performed best.
- See where your visitors came from.
- Automatically send follow-up emails after a certain period
- Send automated email notifications.
- Add tags to your content.
- Export the data into Excel
- Import the data into Google Sheets
- Back up your content.
- Share your content via Facebook, Twitter, and LinkedIn
- Save time by creating templates.
- Easily add images and videos.
- Integrate with Google Analytics
Choose a Good Keyword Strategy for Your Site
Keywords play an important role in SEO (search engine optimization). They help search engines like Google find relevant web pages so that they can rank them highly. Choosing keywords that are relevant to your niche is very important. The more popular your keyword is, the easier it will be for search engines to rank your page high.
The most important part of the keyword strategy is choosing a seed keyword. The seed keyword then sprouts other relevant keywords to optimize your website. Other types of keywords include the following:
- A primary keyword that describes your business clearly
- A secondary keyword that supports the primary keyword by providing more detail and capturing the customer's intent.
Offer Free Resources
Offering free resources to your readers is another way to gain their trust. Readers appreciate it when bloggers provide helpful advice or tips without asking for anything in return.
Know What Works And What Doesn’t Work
If you want to succeed in any industry, you must first understand what works and what doesn't. Many factors influence whether something is going to work or not. Some of these factors include:
- Your target audience: This is the main factor that influences whether a product or service is going to work or fail. You must identify who your target audience is and what they want from your products or services.
- Your competition: Knowing what your competitors are doing and where they're succeeding will allow you to decide what kind of strategy you should employ.
- Your budget: It's important to know how much money you have to spend on your project. You can save yourself a lot of stress and wasted effort by knowing exactly how much money you have available.
Focus On Quality Over Quantity
It may seem obvious but quality matters more than quantity. While it is true that having lots of articles online is good, it does not mean that you'll get better results. Instead, focus on writing high-quality content that is interesting and useful to your readers.
Have an Email List
One of the best ways to build a relationship with your potential clients is through email marketing. Having an email list allows you to send regular emails to your subscribers, which keeps them engaged.
Build Trust With Visitors
People trust websites that have been around for a long time. Therefore, it is important to create a trustworthy website. One way to do this is by building a strong backlink profile. Backlinks are links pointing toward your website from other websites. Search engines like Google value backlinks because they indicate that other websites think your website is valuable.
Promote Your Posts Through Social Media Channels
Social media channels such as Facebook, Twitter, and LinkedIn are great places to promote your posts. When you share your content on these networks, you increase its visibility and chances of being shared.
Add Videos and Images to Your Blog Post
Images and videos add personality to your blog posts. They also encourage people to read long blog posts.
Include Calls to Action
When someone reads your article, he or she should know exactly what to do next. You can achieve this by including calls to action in each paragraph. These could include links to products, services, or information about upcoming events.
Use Long-Form Content
Long-form content has higher conversion rates than short-form content. It's usually written in paragraphs rather than bullet points.
Make Sure Your Website Is Mobile Friendly
The majority of people now access the internet via mobile devices. Therefore, your website must be optimized for mobile phones. By making sure that your site is compatible with all types of mobile devices, you will ensure that your customers can easily access your website whenever they want.
Departments Involved in Creating Content
This is a no-brainer that all departments are involved in content creation, including:
- Marketing
- Sales
- Engineering
- Accounting
- C-Suite Executives.
- Human Resources
- Your Audience.
Marketing
Execution of the overall content strategy is usually the responsibility of marketing specialists. They not only manage the creation process, but they also look for new ways to distribute the content and make sure it reaches the right people at the correct time.
Sales
As the sales department directly interacts with customers. It can give useful insights into customer feedback. For example, solutions customers expect for their needs. These suggestions can be added to the content to make it more valuable for the readers and create a better user experience.
Engineering
Engineers are typically the ones having know-how about the industry topics, trends, and solutions. As a result, they might be able to come up with specific words and ideas to address customers' queries.
Accounting
Accountants are well aware of customer queries, complaints, and suggestions. They have expertise in how to respond to them. As a result, they may be able to provide crucial information to assist you in providing exceptional content offering a solution.
C-Suite Executives
Executives have a clear understanding of which subjects to prioritize based on their experience. They can share a valuable content idea that is in line with the marketing strategy of your company.
Human Resources
The Human Resources Department can contribute to content writing in two ways. Firstly, they are well-versed with subjects related to work environment and organizational structure so they can pen down such content. Secondly, they know the potential of their employees and can help highlight good content writers.
Your Audience
As the goal of content writing is to establish a connection with the audience. It's critical to understand their passions, expectations, and solutions to their needs and desires. As a result, involving visitors through surveys to collect information about their interests becomes critical for creating good content.
Why Choose Osborne Digital Marketing?
Creating a website that works for you is not always as simple as just choosing a domain name and uploading files. Many web designers spend hours and days working on a single page before they even think about adding anything else. But once you have a fully functioning website up and running, it can be quite difficult to know how to improve it further.
Osborne Digital Marketing not only helps you with web design it also takes care of your content marketing needs so that you can concentrate on other aspects of your business.
Conclusion
To be successful in any field, you need to know what works and what doesn’t work. If you don’t know what works, then you won’t be able to make informed decisions when planning out your strategy. When creating online content for your business, try to create original content of high quality. Utilize repurposed content for search engine optimization
The detailed description in this article will help you create content that sets you apart from your competition and helps you to achieve success in your content marketing activities.
