The essence of a great website creation lies in content strategy and a list of keywords used to make the website searchable and easily accessible.

Let us be clear, everyone wants their content to rank on the first page of every search engine, especially Google- the higher the ranking, the better.

Therefore, to do so, it is essential to curate a website that targets both, the search engines as well as the users. This is because one without the other would compromise the website's ranking and ROI.

So, to accentuate a failproof SEO (Search Engine Optimization) and get organic traffic, you need to work on its foundation- keyword research.

Worry not; if you are having trouble with the keyword research process, we are here to help rank your business site rank higher. After reading this guide, you'll never need to ask how to do keyword research for your website.

What is Keyword Research?

Terms like search volume, long-tail keywords, target keywords, SEO strategy, etc., might confuse you while working on the keyword ideas. However, all of these terms are intertwined with keyword research and allow you to create the type of content you want.

To create a website that is attractive and user-friendly with more organic traffic , take a step back and learn the basics of SEO keyword research.

keyword overview

The keyword research process allows you to create a list of the most popular keywords (or search terms) that the audience usually looks for on search engines such as Google.

However, the relevant keywords need to be included in the content strategically and according to the search volume- the frequency of any particular keyword.

In doing so, you enable your content and website to rank higher on SERP- search engine results page.

In simpler words, a well-crafted keyword research list allows you to understand the language and mindset of the potential customers when they are searching for particular things.

Once you have your traffic generating keyword list, you can easily analyze, compare and even improve the relevant keywords based on the statistics and monthly search volume.

Basic terms to understand during the keyword research

While you are on the "keyword hunt," you would often come across several terms that you need to understand for better results.

Long-tail keywords

These are search terms with considerably low competition levels and search. As the name suggests, they tend to be longer, usually a short phrase with 3 or more words. Long-tail keywords have proven to have more sales conversion rates as they do not have much competition and are easily searchable.

Seed keywords

These are what we call the short-tail keywords consisting of only one or two words. They tend to have a higher competition level and high monthly search volume. These keywords have no modifiers.

Search volume

This metric allows you to evaluate and analyze the number of people searching for a particular keyword or query. Search volume accolades your content with the right and popular keywords, turning the search engines in your website's favor.

Ideally, when performing keyword research you should always target keywords with low search competition levels and a high monthly search volume.

Why Does A Website Need Keywords?

website research for all keywords

In this digital era, it has become a need for every type and size of business to create an avid online presence. Your website is what you would call in the non-digital world the brick and mortar store. It displays your content, products, and services to the visitors. Understanding how to do keyword research for your website is something that needs to be considered.

The keywords are the linchpin that allows you to understand if your content understands and fulfills the visitor's needs.

Keyword research is critical in defining your website's workability and success.

On-page SEO might be sufficient for local organizations or businesses standing in less competitive industrial markets for its search engine visibility and ranking.

However, for a medium-sized or a large scale B2B or B2C organization, it is important to include other SEO strategies like backlinks, off-page SEO, industries, and keyword-optimized content on other social media platforms like Instagram, and Facebook, Twitter, Yelp, etc.

social icons for b2b lead generation

Consistent and keyword-quality rich content with relevant key terms (short or long-tail) alongside internal and backlinks can enhance the optimization.

Overlooking the competitive keywords and not investing in keyword strategies can cost your time, money, and business. If your website fails to rank on the first page of search engines, nobody is ever going to discover your content, and that would bring the ultimate doom to your business.

Your content should not be focused on what you want to tell the people but on what the people want to know and discover.

After you have grasped the basics of keyword research, it will allow you to:

You must understand the intent of keyword research and learn the different types of keywords. If you get stuck with the process, you can always seek help from SEO experts or other relevant keyword tools for searching.

Think About The Intent When Doing Keyword Research

search intent

When working with SEO and keyword research, you cannot overlook the factor of "search intent or user intent." Identifying user indent is the most important factor of keyword research and will help get you in front of the competitors which will help you understand how to do keyword research for your website.

Using intent when doing keyword research targets the main goal every user has when they search for anything particular or a query on any search engine.

To create a failproof content marketing strategy and run a successful business online, the importance of search intent can never be stressed enough. Search intent lends you the perfect keywords that become the driving force for your content and marketing strategy.

Creating your website based on the search intent allows your content to be specific and precise; moreover, it navigates more people to your website throughout the various stages of the sales funnel, turning them into potential customers.

To help you understand better, here are the four basic types of search or user keyword intent- so that you do not get lost in the search for potential keywords.

  1. Informational intent- when the users are looking for information or answers to their queries like "how to bake a moist cake" or " what is the best android phone."
  2. Preferential or commercial intent this is especially when the users are looking for the best products or services to use, such as "the best website development services" or "Wix VS WordPress."
  3. Transactional intent- this refers to when the customer intends to buy a service, product, or subscription such as "shop Chanel perfumes" or "best website hosting packages."
  4. Navigational intent- the users tend to search for a website or brand but may or may not have the specific name or URL such as "Spotify login."

All you have to do is align the goal of keyword research with the search intent and improve your website's ranking.

Keyword Research Tips

Now that you know that keyword research is as important to your online existence as oxygen is to your physical existence. You must learn the tips to hunt down the exact keywords for your SEO.

Here are a few keyword research ideas that will help you create an unbeatable website:

Create a keyword list of topics based on your business goals

Every business has different goals and targets a different audience. Therefore, to kickstart your keyword hunt, you must create a list of business-oriented topics and decide how to rank them accordingly.

You can use "seed terms or seed keywords" to narrow down your research for specific niches. A seed term is the main keyword you can type into the SEO tools or search engines to generate a list of relevant terms or keywords.

looking at keyword topics

While creating the topics, it is important to embrace the customer or buyer personas and then equate them to your sales conversions. Write down the content topics and then list down their keywords with the monthly search volume.

For example, if you are a footwear company. you may have a bucket list for the topics like:

The search volume enables you to gauge the relevancy and importance of these topics as per your target audience. Furthermore, if the list of organic keywords for any topic increases, it will help you create relevant sub-topics- as they say, the more, the merrier.

Create a specific keywords list for each topic

focus on a specific set of keywords

Happy with your content topics? It is time to move on to the next important step- adding relevant keywords to each topic.

They can range from a single word to an entire keyword phrase to enable the content to rank higher on SERPs. It will also allow you to get the "additional keyword ideas" if your potential customer searches for specific terms.

For instance, if we go back to the topic we listed above, you would need to brainstorm keywords related to the "footwear" topic. Such as:

Initially, it would be best to dump all the keyword phrases you and your content or social media marketing team can come up with under each topic. And later, you can narrow them down based on the level of competition and keyword difficulty.

As the internet advances and more people are getting comfortable with the digital paradigm, Google is encrypting more and more keywords every day. This way, it becomes easier to know what keywords the audience is typing in the search engines to find you.

However, to utilize this smart feature, you will have to get access to certain Traffic Analytics tools like HubSpot Sources or Google Analytics. All you need to do is, look for your content topic, drill down the monthly traffic on your website and identify the keywords that visitors are using to look up for your website.

Understand, Research, And Analyze The Keyword Search Intent

Understand, Research, And Analyze The Keyword Search Intent

You will be amazed to learn how a single keyword can have different meanings as perceived by different people. You have to amalgamate your keyword research with the user intent to improvise your Google ranking and gain more organic traffic.

Before doing any of this, analyze and interpret every keyword in your list. For instance, if your keyword phrase is "the best way to start a blog," here, "blog" can be interpreted in several ways. You can mean blog website or simply a blog post, and the user intent will decide that.

If the searcher wants to launch a website or start blogging, they will use the search engines accordingly. SO, if you are, let us say, targeting the former, you would use the user intent to create content based on keywords for starting or launching a website.

The easiest way to verify that you are on the right track with intent and keyword research is by typing the keywords in the search engines and analyzing the results that pop up.

Use Keyword Research To Drive A Great Content Management Strategy

Keyword research allows you to perceive the prospects of the audience relative to your business, services, and products. If you know what your target audience wants, there will be no trouble creating useful and lucrative content that caters to their needs and demands.

Remember, the key to success does not solely lie in the perfect keywords you find for your content but also in the content management strategy - how you execute those keywords in your SEO-optimized content.

Leverage PPC Pay-Per-Click Campaigns

Pay-per-click or PPC campaigns like Google Ads allow people to find your website via organic search.

You should enlist specific keywords relevant to your business goals and align them with your services for better sales conversion and user engagement.

PPC campaigns and online advertising enable you to utilize keyword research for several purposes.

Use Keyword Research Tools

You can easily get stuck with all the keyword research chaos. Worry not; there are several handy keyword and SEO tools that can assist you with excellent keywords ideas and find the perfect match.

To stand above the competition level, here are some easy-to-use tools:

These tips and tools can help you with the SEO ranking of your website and enable you to put your business upfront on various online platforms.

Avoid The Traps Of Keyword Research

When creating a website and struggling with keyword research and SEO, you want to avoid some easy-to-miss pitfalls.

Here are some keyword mistakes you need to avoid at all costs:

No Or Inadequate Keyword Research

no keyword or research

People often miss out on keyword research as they believe it holds no importance for their website- the biggest mistake ever. Even though keyword research can be daunting and take up a lot of time, it is the only way to improve SEO and rank your website higher on search engines like Google.

You cannot just "instinctively" anticipate what your users want; the only way to understand their needs and mindset is to use the words alongside the search intent.

Also, it is essential that with time you change update or change your keywords strategy and list if your audience or business needs changes.

Underestimating The Competition Level

Targeting realistic and relevant keywords is crucial while following the keyword trends. Some niches or content types are hard to rank and very competitive, so if you are just a beginner, you need to focus more on the "long-tail" keywords and not the competitive keywords.

How to do keyword research for your website should help you nail down the competition. This will ensure you don't go after keywords that are too difficult to rank for.

Only Focusing On Low Difficulty Or Exact Keywords.

two difficult keywords compared to each other

You can easily make the mistake of using low-difficulty keywords or exact keywords only to get higher traffic.

When you write a great article, you cannot rank it based on only one exact keyword or go for low-difficulty phrases to ease your work. You need to create keyword-optimized content to become discoverable on search engines and gain more traffic.

Furthermore, you can seek assistance from SEO tools like the Rank Math Premium plugin to find focus and key terms.

The Same Keyword Is Used On Multiple Pages

If you opt for keyword cannibalization (optimizing the same keyword for various pages), you will be creating obstacles to your website's success.

The same keyword on more than on-page will confuse the search engines, and they will not know which page to show to your users- leading to complete disaster. Therefore, if you want to create multiple pages, you must create a separate keyword list.

No Evaluation Or Updates

update your keywords on your webpages

You have done your keyword part, and your website is up and running. However, to see if your ranked keywords are serving their purpose, it is important to evaluate your monthly stats to analyze if people are able to find your content easily.

The easiest way to do this is to Google your main keywords often or use a private browser (that would be better) to see where your article shows up in the results.

This will allow you to decide whether you want to stick with the long-tail keywords or are ready to go with the competitive "head" keywords.

Key Takeaway

It is never easy to run a business, especially if you do it online.

The best way to get more visitors to your website and increase sales conversions is to do your keyword research for SEO right. It is a time-consuming and tiring process, but you can enjoy the benefits in the long run when done right.

More keywords ranked will translate to more willing customers and lead to your success. I hope you've enjoyed how to do keyword research for your website.

You may publish products, services, business updates, and upcoming events in Google Search and Maps directly using Google Posts, which are generated through Google Business Profile and it is a great marketing kit for new or established business owners. In the local SERPs, each Google Post shows as a little card within the graph database (Search Engine Result Pages). This feature is like a business dashboard that helps business owners to monitor business activities.

These product posts or cards are ideal for providing updated marketing messages to potential customers at the correct time, and they may be displayed in any business place. They're kept up to date using a simple user interface on Google's business profile.

One can even update posts, add event details or review the previous post whenever they want on their Google business profile. Post content and post element are easily manageable via mobile devices.

Various Posts for Multiple Individuals

osborne digital marketing google business profile

Posts could be used to convey a wide range of data, including:

Why Your Business Needs to Post On Google Business Profile

osborne digital markeing google business profile serach results

Customers searching for your business can trace you easily through Google posts; these types of posts improvise customers' search experience. Well, it's not a universal fact that all types of businesses will benefit from Google posts, but you have to try different methods to select the best method for your organization. So, why should you give them a chance?

Where Do Posts Appear?

Users will notice your shared post in Google Maps and Google SERPs when they explore your business on Google. They'll appear to the right of the search results in the knowledge graph on desktop and mobile. In the first half of this blog post, you can observe the photographs.

osborne digital marketing posts

How to Make a GMB Post?

It's simple to post from your desktop or while on the road. Google Business Profile is accessible for iOS devices and Android devices.

Steps to Create a GMB Profile via Mobile Device

Create GMB Post
  1. Google Business Profile is available for Android and iOS. Download the app and click sign up.
  2. In the lower right area of your screen, a created symbol may appear; click this post symbol as it appears.
  3. The option to add text, events, photographs, and a button to your event post can be found on the screen with the title "Create a post." Fill in the required information by tapping each field.
  4. You'll see a preview of your post after you've filled out your information. Click Publish, which may appear in the top right area of the screen if everything seems good.
odm posts

Steps to Create a GMB Profile via Desktop Devices

  1. Log in to your Google Business Profile account. Then, select the one you want to manage by clicking Manage location if you possess multiple locations.
  2. Create a post by clicking the Create button. Alternatively, go to the menu and select Posts.
  3. The screen titled "Create post" will emerge. The option to include text, events, photographs and even you can find a button to your event post here. Click each field one by one and fill in the information required.
  4. To sneak a view of your active post when you've finished writing it, click Preview. Then, tap Publish in the top right area of the screen if everything seems good.

Within a few minutes, your uploaded post will display in the SERPs.

In the Posts tab, all posts will be archived.

Tips to Create a Compelling Google Business Profile Posts

Here are some terrific recommendations for business owners for setting up Google Posts that catch people's attention and urge them to click; however, there are some things you should know first.

The guidelines for writing a fantastic action post are similar to those for writing any other sort of advertisement, except for the size and character constraints. Here is a list of the essentials below.

Examine and borrow ideas from blog articles like these and any type of post you come across for businesses that interest you.

awesome google business profile posts

Make Use of Excellent Photography and Videos

Although it may appear to be a simple task, it is recommended that you use a clear, well-lit photo to make your post stand out and to secure an excellent customer experience and brilliant customer reviews.

JPG or PNG are the two most common image formats.
720px wide by 540px height is the minimum image size that will be acceptable.

Videos can truly make a business stand out in local listings and search results. You may now obtain a competitive advantage by submitting high-quality movies that help you create awareness, increase sales, and showcase a new side of your company. You can attract potential customers through videos, and even a 30-second video can increase your sales remarkably.

Graphical representation, even in the form of a single image, assures you of a great marketing message.

creating a post for google business profile

Create Headlines that are Actionable

Create a headline that motivates people to take action. "Get Your Free Coffee" is an example of a thorough headline and swiftly informs the user of what you want them to accomplish.

This is an excellent opportunity to apply some of the abilities you gained while writing commercials and a finite number of characters.

Keep your Descriptions Succinct and To the Point

Keep your post concise and only provide the information that is required. Google sets the limit of 1500 characters, yet only the first 80 appear in SERPs. Make the most of it.

150-300 characters is a good rule of thumb. However, it has been found that the knowledge graph displays roughly 80 characters (heading included the headline).
"Get Free Download," "Learn More," or "Order now" are all good examples of clear calls to action. Here is a terrific call-to-action guide that includes character counts. With such a high turnover rate on Posts, you'll have plenty of opportunities to try new things.

Things to Avoid In Google Posts

Local SEO (Search Engine Optimization) and Google Business Profile Posts

Sharing useful information and documentation about your local business will assist in improving the relevance and activity of your Google local listing. As a result of this relevance element, users will be more engaged than before. Previously, a Google Maps visitor would see general metadata about your local business, such as hours of operation, ratings, address, phone number, and so on...

You can now extend user involvement with information, photographs, news, and videos with Google Business Profile posts.

The information about your product, service and local business will automatically be included in sharing postings. The more information you offer about your company and its location, the more "location rich" metadata you'll be able to add to your Google Business Profile listing.

And when it comes to local SEO... i.e., SEO rankings or search ranking in Google Maps / Google local search results, this entails increasing the location authority of your local listing.

The more geographic authority you possess, the more local search results for various contextually relevant keyword phrases and queries.

How to Assess Customer Satisfaction/Success

Google provides impressions and clicks data for posts; however, posts do not interact with Google Analytics.

Use Google's URL builder to create a distinct URL with your CTA button to track the effectiveness of your Posts. This allows Google Analytics to learn more about the user, whether they converted after clicking the link in your post or interacting with the website.

How to measure success with Google Posts

Since consumers are accessing a variety of posts through an organic search for your business, it is recommended to set the Medium to organic. This is entirely up to you for the Source, but you'd like to stand out from a standard Google search via creative social media posts. The campaign may vary between different postings depending on the fresh content, but in the end, it's entirely up to you.

Conclusion

Using Google Posts, you'll be able to bring relevant, timely content to your potential customer when they need it. In addition, by implementing a custom URL, Google Analytics will be able to pull user information about who clicks on Posts, which may be utilized to make advertising and marketing decisions.

This is something that everybody with brick-and-mortar business owners should use. You must have a physical business location and a Google Business Profile page to use Google Posts. This is a brand-new feature, and business owners can use it to deliver more messages to the target audience searching the SERPs.

This can also be a useful tool for firms wishing to take their local SEO efforts to the next level and collect reviews and feedback valuable to progress in the market.

Customers browsing Google will now notice that your coffee shop is less than a mile away and that you have a buy-one-get-one-free scone bargain running all week. So allow them to savor scones and now you know how to create a post for my Google Business Profile.

Duplicate content is a concept you have undoubtedly heard a lot, but what exactly does it mean? And why does duplicate content cost you sales? Simply put, the content that exists in many locations — i.e., URLs — is referred to as duplicate content, and it surely has negative effects on your website's ranking with search engines.

You develop content that uses the keywords you've narrowed down to a chosen handful because you want a top website’s ranking and utilize them again and again on different pages of your site. Unfortunately, you eventually reach keyword cannibalization, and the content you've created becomes detrimental to your site rather than beneficial.

It may seem contradictory, but the more you try to drive traffic to your website using the same keyword(s), the more pathetically it will perform.

It can hurt your rankings, and several people believe that excessive levels can potentially result in a Google penalty. However, this is not the case.

Although there is no fine, having a lot of duplicates or cloned material can cause Google to degrade your ranks and that is one of the reasons why duplicate content costs you sales.

duplicate content

What Is Duplicate Content?

All content present in numerous locations on or off your website is considered duplicate content. It usually has a different URL and, in some cases, a different domain. It usually occurs by mistake or as a result of poor technical execution. For example, your website could be accessible via non-www and www, HTTPS, and HTTP — even both simultaneously. Or maybe your CMS (content management system) has a lot of dynamic URL parameters that search engines don't understand. If your AMP (accelerated mobile page) pages aren't correctly linked, they could be duplicate content. It's all over the place.

There are several ways to tell Google which URL you prefer if your site has multiple pages with virtually identical content. (This is referred to as "canonicalization.")

Duplicate content as defined by Google:

"Duplicate content generally refers to substantive blocks of content within or across domains that either completely matches other content or are appreciably similar. Mostly, this is not deceptive in origin."

That last sentence is crucial. You will be on the dangerous ground if you extract, replicate, and twist existing information — Google refers to this as copied content — in order to deceive the search engine and obtain a higher position.

duplicate content two of the same

What is Keyword Cannibalization?

When different posts or pages on a website compete for the same (or even related) keywords, this is known as keyword cannibalization. The main issue with keyword cannibalism is that it typically has a negative impact on a site's organic ranking.

Assume you own a website dedicated to web design. If you have numerous pages about "2022 latest digital marketing trends," merging them into one in-depth page will almost certainly increase the ranking and traffic of your target audience. Having more than two pages reduces your overall traffic. You're stealing content from your website. No site is immune to widespread internal cannibalism, and every site that uses a subdomain structure may be subject to subdomain cannibalism.

When two things are exceedingly identical and equally attention-grabbing – two movies, two-holiday spots, two delicious-sounding dishes at your favorite restaurant – you can't focus on either.

Fortunately, detecting a cannibalism problem is simple – especially with the correct keyword tools. In addition, there are a few simple strategies to prevent your content from devouring itself.

Keyword Cannibalization

Organic Performance Needs to Be Considered

But, here's the thing: having numerous entries that address the target keyword(s) isn't in and of itself a problem. Keyword cannibalism only occurs when the keyword selection has a detrimental effect on organic search. Pages usually rank for multiple keywords, not just one.

Let's stick with the previous example of two sites optimized for the long-tail keywords "2022 latest digital marketing trends." One of those pages is ranked first in search results, which is fantastic! But on the other hand, the other does not appear in any search results for that term. Because rankings are continuously changing, it's critical to spot instances of keyword cannibalization on your website on a frequent basis.

How Does Duplicate Content Cost You Sales?

why Keyword Cannibalization cost you money

There are a few problems that can occur if you have a volume of duplicate material on your website, including:

You don't want to end up in this situation, which is why it's critical to be vigilant about duplicate content that's why duplicate content cost you sales. Although your site may contain some identical or almost identical content, you would like to establish an entirely original website by updating the original post.

How You Can Identify Duplicate Content On Your Website?

To detect a significant keyword cannibalization problem, look for many pages that address the same term(s) and serve the same function for searchers. Search intent refers to what a person expects to find when they conduct a search or type a search term, and it usually falls into one of 3 categories:


Cannibalization vulnerabilities are reasonably straightforward to discover for most sites by performing a basic audit. Create a keyword matrix first that will help a lot to reduce the effects of keyword cannibalization. Next, list the main URLs and keywords linked with your site in a spreadsheet. (Thus, stuff like your "Contact Us" page can be omitted.) If your site is too huge for this to be a viable option, you can automate the process by using a keyword mapping tool. You'll enter your website's domain, and then you'll be able to filter and organize the data to find the keywords and duplicate entries you're looking for.

keyword mapping tool

Removing Duplicate Content From Your Website

Resolving duplicate content concerns boils down to one core concept: determining which of the duplication is the "right" one.

Content on a site that can be retrieved at various URLs should be canonicalized for search engines. Let's look at the three most common approaches: use Google Search Console's parameter handling tool, the rel=canonical attribute, 301 redirect to the correct URL.

Likewise, instead of pointing readers to a single standard page on the subject, your internal links and anchor text direct them to several pages.

Search engines will interpret this as important information when you possess an internal linking structure that links to your most significant material.

Google Search Console's parameter handling and preferred domain

You can select whether Googlebot should scan specific URL parameters independently and choose the desired domain of your website (i.e., instead of http://www.yoursite.com, write http://yoursite.com) in Google Search Console (parameter handling).

Setting up your parameter handling or preferred domain (or both!) could provide a remedy based on the reason for your duplicate content or your URL structure concerns.

The major downside of employing parameter handling as your sole strategy for addressing duplicate content is that your modifications are only effective for Google. Any rules you set up in Google Search Console will have no impact on how any other search engine's crawlers read your website; you'll have to use the webmaster tools for those search engines in addition to the Search Console settings.

Redirection (301)

Setting up a 301 redirect from the "duplicate" website to the original content page is often the best strategy to combat duplicate material.

When many pages with good ranking potential are consolidated into one page, they end up competing with each other and provide a stronger applicability and attractiveness signal generally. This will improve the ability of the "right" page to rank high.

301 redirect explained
source: Moz

Rel="canonical"

The rel=canonical feature is another strategy to cope with duplicate content. This instructs search engines to consider a particular page as if it were a clone of a specified URL, with all content metrics, links, and "ranking power" attributed to the supplied URL.

canonical example
Source: Moz

How Can Keyword Cannibalization Be Avoided in the Future?

The chances of keyword cannibalism increase as your website expands and you generate more content. You may produce two (or more) blog posts that are too identical in search engine optimization SEO methods and content without realizing it. This is frequent when you're writing on a regular basis about your favorite subject or a subject that you specialize in.

Ensure that the target keywords you wish to optimize for already don't appear on some other page of your site before posting — maybe even before writing. After that, compare all you've understood about the page's topic, search queries, rank, and so on. Then, finally, decide to continue or shift your attention to a new keyword.

Consider keyword cannibalization audits a component of your website's regular maintenance. Examine to see if any of your pages are conflicting with each other monthly or quarterly. You could be cannibalizing yourself if you notice a big reduction in ranks for some pages despite producing regular (yet comparable) content.

When it comes to keyword selection, go for a systematic approach and be methodical. Remove the entire post. You most likely utilize Google Search to improve your website for organic search.

Conclusions on Keyword Cannibalization

Repairing and avoiding keyword cannibalism signals to search engines that you have extensive knowledge of a subject and are an authority in your field. As a result, you'll get more traffic, a higher ranking, and happy visitors and that's why duplicate content costs you sales. Furthermore, if you perform routine keyword audits, you're certain to discover other places where you can improve. As a result, you'll have a more organized website with important content at the forefront.

To summarize, you can remedy the term cannibalization in four ways: re-optimize, redirect, reconstruct as a single in-depth post, or eliminate it.

What Is The Shine Ranker Tool

The Shine Ranker tool was developed by Chase Reiner. An SEO specialist that had enough of the overpriced and inefficient SEO tools that are self-proclaimed as the perfect SEO tool. This article covers an in-depth detailed Shine Ranker review. We cover all the benefits and features of the tool, along with the pros and cons of each feature. We even evaluate the performance of the keyword tool against some well known SEO tools such as SEM rush and Ahrefs.

shine ranker review

What Are The Features Of The Shine Ranker Tool

A large positive for the Shine Ranker is the abundance of tools the development team has packed into this new SEO analyzer. Here is a list shortlist of the ways you can use the new tool,

Additionally, Shine Ranker has a tone of tutorial videos that help you navigate and utilize each tool for maximum efficiency.

Manage Your SEO Clients

The ability to manage your client's SEO campaigns within your SEO research tool isn’t new. However, most tools place restrictions on the number of client sites you monitor. At the time of writing this article, there is no restriction on the number of clients you can manage within the Shine Ranker tool. Uploading a client's site into the tool is a simple and effortless process. You simply click the “Add A Project,” and insert your client's domain.

shine ranker manage seo projects

Traffic Checker

The traffic checker feature enables you to enter your client's domain and determine a keyword's current and previous rank, whilst identifying the search volume for that keyword. We like this feature because it is simple to use and the detailed user interface doesn’t become so overwhelming.

When we compared Shine Ranker against SEM Rush and Ahrefs, we discovered that Shine Ranker has identified the lowest volume of keywords that could be generating traffic for the site. Ahrefs identified a total of 255 keywords that could bring Chase’s website visitors. However, when it comes to SEO tools identifying keywords that identify domain traffic, all SEO pros know that these tools can be inaccurate and should be taken with a grain of salt. Especially as the results from SEM Rush were almost the same as Shine Ranker's results. Perhaps Ahrefs is overcompensating the domain's keywords.

Shine Ranker Traffic Checker Vs SEMrush & Ahrefs

shine ranker traffic checker

When we audit Chase Reiner’s website with the Shine Ranker tool, it shows a total visible 158 keywords displayed. The keyword traffic checker also displays the positions of those keywords currently. We believe the Shine Ranker needs improvement because there is no easy way to identify the total number of traffic visitors a website might achieve with its current keyword ranking. Including this feature would make it easier to picture the overall traffic these ranking keywords bring in.

SEM Rush Traffic Checker

semrush traffic checker vs shine ranker

SEM Rush doesn’t appear to be showing a drastically different volume of keywords when compared with Shine Ranker. SEM Rush identifies a total of 172 tracked keywords.

Ahrefs Traffic Checker

ahrefs traffic checker vs shine ranker

Ahrefs shows a significant increase in keywords that Chase’s domain ranks for. A total of 255 keywords were identified by Ahrefs.

SEO Audit Feature (AKA Shine Audit)

This SEO tool has what is known as the Shine Audit. The name variation is due to the unique abilities this website audit tool is composed of, such as determining if the website has Google analytics installed and if there is an SSL certificate. These features are powerful tools if you’re auditing potential clients' websites. Another plus for the lead gen option.

The SEO audit is very similar to the layout of Screaming Frog and provides that amount of in depth detail. However, the Shine Ranker SEO tool outperforms Screaming Frog with its ease of use and its ability to export all URLs effortlessly.

We believe that the Shine Ranker is miles ahead of the competition when performing SEO audits. Sure, Ahrefs and SEM Rush go down an extra level, but the Shine Ranker shows you all the essential information that would impact SEO keyword rankings. Such as ensuring the H1 on the page aligns with the SEO keyword title. Search engines have been changing titles that do not match the page, which can significantly impact your client's click-through rate. This small but significant feature allows you to assess each page of your client's site effortlessly.

Shine Ranker SEO audit tool

Shine Ranker Keyword Research Tool

You’re probably here to see how the keyword research tool stakes up against the competitors and we will be sure to show you just how well the SEO keyword tool performs. For the purpose of assessing the SEO tools, we will use the keyword phrase: SEO Keyword Tool.

research tool for keywords with shine ranker

Shine Ranker Keyword Results

Chase’s SEO tool gave us average monthly searches of 1600 and medium difficulty. How does the tool calculate the keyword difficulty? Shine Ranker utilizes intitle results to determine how difficult the keyword may be to rank for. This approach is similar to the golden keyword ratio. Where the higher volume of monthly searches and lower intiles results, will provide you with a favorable keyword to utilize in your SEO campaign. Additionally, you are able to assign the keyword you just researched (and all the relevant keywords) to your client's project.

shine ranker keyword research tool assessing difficulty

Ahrefs Keyword Results

The famed keyword tool had a monthly search volume of 800 (US Based) and an extremely difficult keyword rating of 98.

ahrefs keyword research results

SEM Rush Keyword Research Results

SEM Rush has a total monthly search volume of 1900 and a difficulty of 100% which places you in the next to impossible category to rank for.

semrush keyword research vs shine ranker

Keyword Research Results

It appears that all three tools have indicated that SEO KEYWORD TOOL is next to impossible to rank for. However, Shine Ranker did seem to give a glimmer of hope. The Shine ranker keyword research tool appears to be very closely aligned with SEM Rush. Their results have been very close when analyzing domains and performing keyword research. The intitle result that Shine Ranker provided, we believe, paints a more accurate picture of determining how challenging it would be to rank for a specific keyword. Why? Because the tool gives you several how many other people have put SEO effort into creating content around the keyword you are researching. Knowing information like that can make or break an SEO marketing campaign.

Content Editior And AI Content Generator

One of the newest features of the Shine Ranker Tool is the content editor. The content editor is similar to Surfer and Fraseio. You enter a search query that you want to create content for, and then the SEO tool searches the top ten results and pulls the keywords you should place within your post if you desire a shot at ranking on page one of Google.

The tool has a handy gauge that will increase as you write out your post to align with the content editor's recommendations. Like other tools such as Frase, the content editor will reveal how long your content needs to be, how many images must be embedded within the content, and how many heading and paragraphs you will require.

content editor on shine ranker

AI Content Tool

With AI technology increasing, it was the correct choice by Chase Reiner's team to incorporate an AI content writing tool into the Shine Ranker. As with many AI tools, it is not meant to do all the work for you. As you can see below in our picture, only one small paragraph is generated when we type in “SEO Keyword tool.”

content editor with seo keyword tool

AI Writing Tool Results

When we entered the keyword phrase we have been targeting throughout this review, the AI generator created one whole paragraph. The content generator wouldn’t generate enough content for you to enter in one idea and try to have an entire blog post written by the AI tool.

seo keyword tool with ai helping to show awesome content

What we did was take several other key phrases and enter them into the AI generator, creating small content snippets for this AI article. As you can see, the tool did create a tone of content that was based on each entered phrase. This process also increased the content score as we now have a total score of 20.

shineranker ai generator tool

Shine Ranker AI And Content Editor Results

The fact that this tool allows you to generate significant AI content for FREE is a powerful motivator to utilize it. The content editor offers you insight into your competitor's articles without performing timely, individual SERP research. Like all AI tools, their results are just not there for you to use this content in a blog without editing. There is a lot of content fluff and self-repeating that AI tools tend to do. The great thing about the content editor is the layout and the ability to edit all content within the post. Additionally, you can perform all of the keyword research and share a link with a writer. This will help cut down on miscommunication and your writer will be able to understand what is expected of them for a successful piece of content.

Video Tutorials

The challenge with using any new SEO tool is adapting to how it performs its operations. Thankfully, the Shine Ranker team has thought ahead and created insightful video tutorials on how to operate the features. All topics are covered by the team, and they have put extensive effort into creating a fast responding and supportive team.

Cons Of Shine Ranker

There are a few cons to consider for the SEO tool. Being honest for the price, we believe you can’t go wrong. However, some minor details would help Shine Ranker compete against the most powerful SEO tools.

  1. Backlink Assessment - Currently there is no way to assess the backlinks coming to your site with the tool. Chase, has mentioned that he is planning to build this feature out in the near future.
  2. There Is No Chat Bot - SEM Rush has a chat bot that allows you to communicate with techs immediately. This feature would allow for faster communication with the support team.

Who Should Consider The SEO Tool

Any digital marketing agency or SEO technician should consider investing in the SEO tool. A significant amount of analysis shows that the Shine Ranker performs incredibly well. Chase has been promising consistent improvements to the tool, and so far, he has been delivering on his promises. This can be only good news for supporters of ranker Chase Reiner.

How Much Does Shine Ranker Cost

Shine Ranker has two pricing options. The first one is a monthly fee of $75 or an annual payment of $327. Shine Ranker is incredibly well priced for the features it offers. There is no comparable tool on the market for this price. A standard SEM Rush subscription is charged at $229 per month. Significantly more than Chase’s tool. Additionally, there is a free ten day trial period for Shine Ranker.

Final Thoughts On The New Tool

The Shine Ranker SEO tool is a powerful asset for any digital marketer. The tool performs keyword research close to its largest competitor and, in some cases, provides significantly more data on keywords and phrases than the most prominent players. The intitle utilization is a brilliant way to determine the competitiveness of a keyword, which is why our team consistently uses it.

For the price point, there isn’t a better tool for SEO techs. $327 annually or $75 per month is significantly cheaper than its competitors. The volume of value the tool offers is too good to pass up, and if you're still unsure if it is the right tool for you, there is a 10 day free trial. At the same time, some items need improvements, such as the AI content generator and creating a backlink assessment tool. The Shine Ranker is a perfect, inexpensive tool for beginner or experienced SEOs.

Corporate Management

The entire quality of your brand's imprint throughout every communications platform and each group of your potential customers are best defined as corporate reputation. Your company's reputation is the combination of how external and internal stakeholders perceive and feel about your brand, cultivated over time. Finally, how people engage with your company today and in the future is shaped by its reputation.

The following are some of the most significant influencers on your company's reputation:

influences that boost corporate reputation management

Importance of Business Reputation Management

The opinion of other organizations and consumers for your company is summarized as business reputation management. It defines your position in the market and also drives your brand interactions. This corporate reputation helps the stakeholders to examine your flaws, assess your capabilities and determine to which extent they can be involved with your business. It's much more difficult to attract new consumers, create customer loyalty, or discover the expertise you desire to manage and innovate a proper implementation if you don't have a good corporate reputation. A positive corporate reputation includes integrity and inspires consumer confidence. Enhances your online and in-person presence in your business. Upholds your brand in the event of an attack or crisis. Attracts potential top-tier employees and boosts staff retention. Enhances the reputation of a business that suppliers, partners, and vendors desire to work with.

There is no price that one can pay to build a positive reputation for their company. It secures the potential employees, customers, and executives to lead your business to never-ending growth.

However, due to negative online reviews, social feeds, bad customer comments, and discussion boards, your favorable brand perception can swiftly develop into disastrous public relations. It can easily damage your company's integrity and leave you empty-handed.

Corporate Reputation Management Description

a small list of ways to improve online reputation management for corporations

Any action your firm takes to repair reputation harm and develop a strong, positive, and profitable online presence is referred to as corporate reputation management.

In today's competitive digital world, a complete corporate reputation management plan is essential for growing and enhancing your company's online exposure in search, creating brand authority, enhancing consumer emotion, and distinguishing in your industry.

A meaningful and comprehensive brand reputation management strategy should include the following elements:

Corporate reputation management isn't something that happens overnight or that you can complete once and then move on to the next item on your schedule.

Repairing and restoring a company's image is an ongoing effort requiring a major investment of time, resources, and experience to guarantee you're sending an impactful and authoritative message to your target audience every day.

How To Measure And Manage Your Business Reputation

a rating scale of online reputation management for a corporation

To maximize opportunity and avoid online disaster, you must develop an effective company reputation management approach. That can combine the evolutionary approach, practical approach, scientific approach, and analytical approach.

Take the following actions to assess and manage your company's reputation:

Assemble a Strong Group

Responding to a negative review or selling your brand on social media aren't the only ways to manage your company's reputation. Instead, it's all about increasing your brand's durability, exposure, and influence across all aspects of your internet persona. And doing so in such a way that your opinion and integrity are preserved and supported throughout the process.

This approach is not only time-consuming, but it frequently necessitates the collaboration of several individuals from other fields, including:

Although you may be compelled to do it alone, it is ideal for working as a team to develop a good corporate image across all layers of your internet presence. For example, suppose your company image management action plan isn't guided by the correct amount of experience and staff. In that case, you'll likely miss out on significant opportunities and leave your company open to assault, resulting in difficulties that become expensive over time.

Examine your online reputation

Do you have a complete understanding of the scope and impact of your company's online reputation?

Your online footprint is likely larger than you realize. Your staff will have a far better picture of the size and reach of your brand on the web after having a complete brand-related search on every social media platform. They'll also get a more solid image of blog posts, comments, complaints from search results, and social mentions in all social media profiles that have an impact on your reputation's quality.

Conduct a thorough investigation into your brand

Information is really valuable. Your high-volume search terms with your team won't be able to establish a lasting or comprehensive brand equity management strategy—or the favorable company reputation needed to produce more profitable outcomes—without an in-depth study and synthesis of your brand's web data.

Conduct a competitor analysis

It's not simply smart business to know how you stack up versus your competition. Instead, studying your competitive environment is an important part of corporate reputation management since it gives you a unique view of your brand's strengths, shortcomings, business goals, and online opportunities that you might otherwise overlook.
A competitive reputation analysis looks at how well top rivals perform for high-volume search phrases and how well they perform overall. But also how they appear on big social media platforms their presence in search and online review sites. It can also provide useful, actionable information about your competitor's brand messaging consistency, current levels of brand recognition, and the quality of sentiment they're producing among key segments of your target audience.

Using KPIs and insights about rival performance and reputation, you may more properly assess how your business is making progress versus local and national competitors.

Make a Plan to Improve Your Ultimate Reputation

team members brainstorming ideas for to improve corporate reputation

It's time to design a strong action plan now that your team has collected information, studied your presence, and assessed your competitors. This corporate reputation management strategy will enable and increase the brand effect and serve as the foundation for constructing an impenetrable yet adjustable firewall around your company's reputation.
Your company, reputation management approach, will most likely comprise the following key parts, based on what you learned during the data collecting and analysis process:

Several elements, including a badly executed reputation management strategy, can shape, impact, and even destroy a company's reputation.

Implementing your strategy too soon, too slowly, or even in the wrong order can be unproductive and costly, leading to damage that can take several years and resources to repair.

In the near run, it may appear cost-effective to rush reputation repair by, for example, flooding the web with material, pressing a third-party removal, or ignoring social marketing chances. These, on the other hand, can have costly, even fatal long-term implications from which it may be unrecoverable.

Creating a sound corporate reputation management strategy is critical to safeguarding your brand now and in the future. However, if you don't take the appropriate approach to execution, your strategy and image are likely to suffer.

Join Forces with an Expert

corporation hiring an expert of reputation management

It's a worthwhile job to assess and manage your company's reputation. However, getting the job done effectively and ensuring that your reputation is genuinely helping your organization fulfill its full potential can take a tremendous amount of resources, time, and skill. Therefore you can outsource this task to the firms that possess experts in corporate reputation management.

Conclusion

Certainly, we wouldn't want negative baggage or a bad reputation and should considerably enhance customer experience based on thorough customer feedback. Undoubtedly, there are hundreds of companies that have conducted a qualitative analysis based on which they successfully engaged industry influencers, consequently they are able to increase their corporation reputation through enhancing cohesive customer experience.

For businesses of all sizes and industries, the odd dissatisfied customer is unavoidable. Most
consumer issues may be resolved promptly and efficiently over the phone or via email. However, if the consumer retaliates by publishing unfavorable reviews about your business online, the situation can become more complicated — and potentially hazardous. As a result of the Internet's reduction in the distance between clients, word-of-mouth can now go significantly faster and farther than ever before.
The key to mitigating the impact of unfavorable reviews is to have a plan in place to manage your online reputation before a problem occurs. In addition, your organization may be better equipped to respond quickly and effectively to reduce a financial loss if you plan.

It should come as no surprise that 85 percent of potential customers value online reviews even more
than personal advice. To put it another way, strangers are trusted just as much as best mates.
This implies that the general tone of your online reviews has the potential to make or damage your
company. According to surveys, most individuals will not be doing business with a firm after reading
just one negative review on any social media profile. However, online consumer evaluations and positive reviews are practically identical in terms of credibility. That is why we have created 10 ways to improve online reputation management.

orm benefits wheel for reputation management

Difference between Reactive and Proactive Reputation Management Strategies:

strategies for managing online reputation management

Most small firms are reactive rather than proactive when it comes to reputation management. Despite the widespread notion that a more comprehensive digital marketing strategy is critical for online success, many firms still limit their online presence to a website. Negative comments that display near the top of a keyword search when potential clients seek up their business are very hazardous. This is especially crucial for well-known local businesses that may be searched by name regularly. Negative information ranking in branded search results can directly impact your bottom line in this situation. Negative feedback is said to have made 60 percent of buyers decide not to utilize a company.

The simple presence of a company in the search engine results is one of the most important trust
indicators. However, a company's appearance cannot be relied upon solely. This is why: Before choosing to use a business, 49% of consumers require a minimum four-star rating. Consumers view an average of seven evaluations before putting their faith in a company. When a person has a high level of trust in a brand, they will buy from it. However, online reviews have the power to make or break trust.

positive and negative impacts of reviews on a business

For long years, online reputation management and restoration have been a growing part of digital
marketing
. However, based on my experience working on numerous reputation repair cases, it is clear that businesses that do not invest proactively in developing their online presence and reputation will pay significantly more in terms of lost revenue, damage control, and correctly establishing the appearance, they abandoned.

Mentioning names of top executives may also be an area where their digital reputation should be
controlled proactively for businesses related closely to the profiles of their owners/founders. To
maintain their solitude outside of their businesses, some business owners prefer to stay out of the
limelight by eschewing social media. The disadvantage is that they have no safeguards in place should someone choose to take their name and harm their reputation, whether through a poor review or otherwise.

On the same note, things may be messed up by not giving your required input on digital platforms or
using social networks incorrectly. If you lack the abilities required to handle yourself appropriately and professionally online, no one can harm your reputation as much as you can. With these thoughts in mind, consider the following ten tactics to help you manage your online reputation more effectively.


1. Expand Your Online Presence

When it comes to social media sites, Facebook, Instagram, and Twitter are commonly referred to as
the "big three." However, there are numerous additional social media sites that businesses can
investigate to broaden their digital footprint and win loyal customers. The trick is to figure out which
social media websites your target client audience likes to utilize so you can develop a presence before someone else can smear your brand.

B2B companies would benefit from having a LinkedIn profile to make business relationships and public relations with every individual who might need their services. B2C firms, on the other hand, may want to explore a wide range of satisfied customers using a visual platform like Pinterest to display their items on daily basis.

Finally, businesses that want to attract a younger market should watch upcoming social platforms like Snapchat, particularly since these emerging apps aren't yet overrun with commercial accounts. Of course, expanding your social media reach will not only allow you to engage with your target audience. Still, it will also help you maintain control over the top search results for your business in the event of a negative review and secure you a ton of five-star reviews and a satisfying customer experience.

It's just as vital to create and distribute good material to eliminate poor content. But what distinguishes high-quality content from the rest of the Internet's amateur content? The top three things that make advertising effective, according to a LinkedIn Technology Marketing Community analysis from 2014, are:

It's not enough to merely delete the undesirable content. To catch client attention and keep your company image good and relevant, you must also provide high-quality content.
Content marketing is popular for several reasons, one of which is because it works. According to a
Content Marketing Institute poll, most respondents believe their company's content marketing is
effective to some extent.

2. Social Media Monitoring

components of what goes into a successfult reputation management program

Having many social media profiles for your business isn't enough for your social media reputation
management; they must be updated and maintained regularly to gain an organic following. You can
improve your impact, raise your engagement, and communicate with current and potential consumers by regularly updating your social media feeds with interesting and entertaining information. In addition, if you don't maintain your social media accounts after they've been created, they may become too weak to outrank bad reviews made about your account on the specific social site.
Negative reviews or even a single customer complaint can severely harm conversion rates. So much so that simply 1 or 2-star evaluations failed to score 86 percent of potential consumers. This scenario represents a significant potential loss, especially for startups that rely on peak value to get their operations off the ground.

3. Increase your Brand's and Product's Online Visibility

how to increase the visibility of your brand online

If your firm has well-known brands and items outside of its name, you may need to go the extra mile for your digital presence and social profiles. Create websites, social media accounts, and other kinds
of searchable material for any division of your company that clients might lookup by name on different social media platforms. If someone else reserves their internet usage first, failing to claim ownership of the other trademarks and items associated with your firm could become difficult – and potentially costly – to control.

Every week, the average customer feedback mentions a brand 90 times. 87 percent of individuals search around for every product they buy, and they do it across various platforms. Social media posts affect 78 percent of consumers' purchasing decisions. 54% of people use a social media platform to do product research. 71% of customers who have had a good experience with the product on social media are inclined to tell their family and friends about it. Consumers only value brands if they have communicated with them on social media channels, according to 39% of customers. After seeing a brand's social post, 76 percent of American customers purchased a product.

4. Keep your Key Employees Satisfied

the best strategies for online reputation management is to make sure your employees are happy

Potential clients may be looking for your solutions after inquiring their friends or family "Who do you go to?" rather than "Which firm do you go to?" for businesses like health facilities, hair salons, and law offices. Establishing a presence on social media for your top staff is a terrific method to manage your company's online reputation in this scenario.

As previously said, attempting to maintain a low profile by ignoring social media platforms makes it simpler for someone to smear your positive reputation with their negative content. As a result, your company's reputation may be tarnished. Therefore, a robust online reputation management strategy is vital for continued success in any firm where the company's identification is indirectly or directly
associated with its executives.

5. Create Online Reviews and Respond to Them

Allowing your satisfied clients and happy customers to create your internet reputation for you through online reviews is one of the most powerful strategies to do it. According to the 2018 Local Consumer Review Survey, 86% of individuals examine internet evaluations for businesses before making a purchase decision. With this in mind, requesting reviews from your customers on Google Business Profile, Facebook, and/or Yelp will assist your company in establishing a positive reputation and gaining consumer confidence while building a strong business relationship.


Other than gathering consumer feedback, online reputation management also involves how your
organization responds to any negative publicity it may receive. For example, rather than ignoring
unfavorable reviews – at worst, becoming antagonistic – apologize for their discomfort and reach out to them by phone or email to work out a solution. After meeting their demands and reaching a
resolution, the reviewer is often willing to upgrade their original comments with a better star rating. In the eyes of the modern customer, a firm that does not exist online does not exist at all.
And the way that a firm looks — without or with stars, positive or bad ratings — is also critical.
Although the statistics presented above are specific to local businesses, the idea applies to every
company, regardless of its physical address or presence.


It's critical to remember one fundamental fact while attempting to make sense of your online
reputation: your digital identity is your reputation. You don't exist if you don't appear online.

6. Frequently Update Your Blog

woman sitting in a chair working on her blog

For various reasons, blogging is an excellent tool for managing one's online reputation. To begin with, blogging regularly allows you to display your thought leadership and expertise in your sector. Your blog with positive content also gives you the chance to build a dedicated following by giving your visitors answers to frequently asked concerns about your sector. In addition, blogging has the extra benefit of improving local SEO (search engine optimization) rankings and creating content to share across social media channels. Finally, it also helps you to secure satisfied customer reviews.

7. Pay Attention to Your Clients

When reacting to unfavorable consumer feedback, keep in mind that the criticisms may have some merit. This is certainly relevant if you receive a lot of negative comments about a particular issue. Rather than dismissing internet complaints as the work of a vengeful former client, answer all concerns professionally and examine how this input may be used to better your company's operations in the future.

Customers must always be treated with respect, and businesses must demonstrate that they value
their comments, especially since you never know how many future customers may read your
responses before evaluating whether or not to engage with you. Without you realizing it, the way you
respond to criticism online could be sending existing and future consumers into the folds of your
competitors. Make a conscious effort to respond to every customer dissatisfaction and poor
experience, regardless of whether you agree or disagree, and answer with courtesy rather than
spitefulness to all the online comments.

8. Make Legitimate Modifications

Human mistake is unavoidable in life, but they may be costly to your company if not addressed
immediately and effectively. If you or your firm makes an error, you must admit it and apologize to
individuals who have been harmed in any online content. When it comes to defusing a crisis and
rebuilding a professional relationship, a genuine apology accompanied by sincere amends does
wonders and portray your online reputation management efforts.

9. Do Not Engage in Online Debates

It makes no difference who is correct or began the argument; online mudslinging is virtually always
unprofessional. If you enable yourself to be emotionally affected by criticism, you may say or do anything that discredits your reputation.


The easiest strategy to prevent a public online debate is to take the debate offline to resolve the issue. Maintaining a professional demeanor will likely gain you more business than being "correct" in an online debate. If you or your company becomes embroiled in a digital conflict, take a break from the online until you have figured out an online reputation management strategy to resolve the matter and provide the best online reputation management service.

10. Make Investment in Online Reputation Management

Establishing your internet reputation necessitates a financial and time commitment. Unfortunately,
many small businesses do not prioritize reputation management until there is a situation that needs to be handled.

Any modern-day digital marketing plan must include proactive online reputation management.
Managing your company's image on your own may be stressful, time-consuming, and extremely
alienating to your consumers if you lack the necessary expertise. If you don't have the time, don't know where to begin, or simply aren't receiving the desired results you want, hire a reputation management firm or use other reputation management tools to manage your online reputation.

Conclusion

Following these ten recommendations for securing the benefits of the online reputation management approach will place your company in a better position if or when a negative remark or review is left. Receiving reviews from customers can help a firm to progress in a better way. Although proactive reputation management can often cost an upfront expenditure, it will save you money in the long run. Consider it a type of insurance: it won't make your company immune to reputational attacks, but it will help lessen the damage and keep it from being catastrophic.
It's critical to be ready for the worst: if you or your company is the target of online criticism, various tactics can be used to remedy the situation.

Because they lack large firms' financial resources and knowledge, local businesses are far more
vulnerable to internet reputation threats. When it comes to online reputation management, being
proactive is the greatest way to protect oneself from adverse claims and the financial damage that
frequently follows. Online reputation management also supports you to plan a long-term strong and reliable customer relationship.

It's never too early to start planning your company's online reputation management strategy. You can
hire and have a detailed discussion with an online reputation management firm to find out what your
company is already doing well and wrong and where you can contribute more collateral to strengthen your online reputation even more.

According to the Statista Research Department; there are 31.7 million active bloggers in the US alone. So, it is essential to level up your game to survive in this massive, highly competitive blogging market.

Most of the budding bloggers and writers find themselves in a nook for writing, publishing, and updating their blog posts. However, with an active blogging site, the blogger needs to keep pouring in interesting, relevant, and up-to-date content to increase the influx of organic traffic.

why most people will start blogging for work

So, the first question that may pop up in your mind is that "how many blog posts should I start with." To be honest, there is no right or definite answer to this. Because when it comes to content creation and blogging, it is more about quality than quantity.

Keep reading to understand the dynamics behind successful, high-quality content and money-generating blog posts.

the most popular cms for bloggers

Importance of Blog Posts

First things first, before we calculate the number of blog posts you need to create each day, it would be smart to the market research as it will also help you explore your "niche" and keep track of the competition. Moreover, it would also help you learn the pattern of blog posting those successful sites use.

Such as Huffington Post, one of the biggest and most popular blogs globally, posts a new blog every minute - every 58 seconds, to be precise. Do you know how many blog posts are published per day? Around 7.5 million.

Quite intense, right. These astounding numbers can confuse you if you are new to the blogging world. Especially if you are operating alone, do you think you can manage a speedy pace?

Of course not. You need to crack the code for blog posting frequency because this code is unique for each person. While Huffington Post creates so many posts each day, another popular blog, Brian Dean, created only 32 blog posts over a year yet acquired almost 1 million visits.

Other world-famous blogging sites like Boost Blog Traffic and James Clear post 1 blog per week, or only once a month.

So, even though a high number of blog posts work great for some people, others might still make the most out of a few blog posts. Because we all have heard, even the slow and steady can also win the race- but only if they are consistent.

Therefore, once you know the prerequisites and have ample knowledge about blogging gathered by reading some detailed guide or by watching different video tutorials, it would be easy to decipher the number of blog posts.

Blogs With Over 3000 words receive strong results

Dig In More Into the Blog Posts Related Statistics

Before blogging, you can search the market and see how the senior bloggers started and made their way to the top. According to research conducted by Oberlo, it takes up to 4 hours on average to create a blog post. However, 67% of the bloggers who post daily have claimed their blogging sites to be successful.

The tip to remember is that several posts do not decide your failure or your success. Instead, it's all about the consistency you can show throughout your journey to becoming a successful blogger alongside the quality and uniqueness of your content.

Suppose you are ready to jump in the pool of bloggers with full-time dedication and creativity, and you got all the essential tools in your favor, such as time, fresh, attractive, and relevant content ideas. In that case, you may start with one blog post and keep posting a new blog every day or with equal time intervals. Successful results are reported by the bloggers who post a blog of more than 3000+ words.

Tips and Tricks to Plan Your Blog Posts

According to Google 2022 updates, a minimum of 24 blog posts every day can boost the traffic by 30%, while more than 50 posts per day can boost the organic traffic by at least 77%.

We do not mean to worry you but to warn you. So, if you plan to launch a new blog or an oldie who the newcomers overshadow and need to outperform, we have a few fail-proof tips and tricks to help you out.

Pen down your goals

The ultimate rule of business success is to decide your target audience because you have nothing if you have no audience. List down the methods of content marketing strategy you want to use, such as social media marketing, email marketing, and more, take the necessary steps to create awesome blog content, and rank up your site on search engines.

Once you set your goals, you can easily reach out to the target audience through your content. Remember, even if you post 1000 blog articles every day, but you do not have enough visitors- there is no use. So, to get your relevant traffic using the following savvy content creation tactics:

Audience engagement will help you decide the number and types of blogs you need to post to succeed. For example, another famous blog writer Neil Patel initially started experimenting with 1 post per week that led more than 46,000 visitors to his blog. Then he tested 2 blog posts per week, and amazingly, his audience increased to 100,000 views.

So, first, use your content to get the traffic and then use that traffic to decide the type of content you need to create alongside the frequency of blog posts you need to upkeep.

Evaluate the results of already published blog posts

If the content on your blog is getting enough traffic, you can pour in more posts. However, if the audience plateau is stagnant or decreasing, you need to take a step back and focus on the quality of your posts instead of cramming your site with irrelevant content.

Once you achieve the desired or above par cornerstone with your blog content plan, you can stick to an easy-to-manage and regular content schedule - and even lower the publishing frequency of the blog posts on a regular basis.

To give you a general overview, here is how you can evaluate the blog's performance according to the type of your business and then work on a basic plan.

According to Google 2022 updates, B2B companies can get 3 times more leads by publishing more than 400 blog posts than when they publish less than 400 blogs. Similarly, for the B2C companies, you can generate 4.5 times more leads by posting more than 400 posts compared to when you publish 0 to 100 posts.

The basic plan for beginner bloggers is to analyze their content management system and evaluate the number of already published blogs you have. Then, track the milestones achieved for every 100, 200, 300, and more posts you published on the specific dates.

Using WordPress, you can use their simple blog stats plugin to track the statistics. However, if you are not on WordPress, you can use Google Analytics to check the monthly numbers about the visitors, posting frequency, etc. Most of the time, it is the test and trial thing you need to practice ranking up your blog writing services on search engines like Google.

woman looking at her blog post on her laptop
woman reading blog online on computer

Keep an eye on the traffic generating channels.

The traffic and posting criteria are different on social media networks than on search engines. Studies have shown that posting content on social channels like Twitter, Instagram, Facebook does not last for more than a day.

So, if the content is not ranking for more than a day, how is it supposed to drive continuous traffic for your blog posts? Therefore, even though you can use social networks to spread the word about your blog, the search engine optimization SEO rankings and visibility are more stable.

If you manage to stay on the front page of search engines with meaningful content, your blog site will be invincible.

Consider the audience's demands and act accordingly.

Your audience will not be scrolling on your blog 24/7. Instead, they would spare a specified time for your blog each day or once a week. And they would want to see valuable content and not complex topics they do not understand.

User experience on-site blogs can quickly go downhill if they fail to keep their blogs in the "evergreen content" category. Similarly, increasing the frequency of blog posts at a pace that the audience cannot keep up with can lead to un-subscriptions.

For example, during their 6-months experimental HVLC phase, HubSpot Blog witnessed a huge number of users unsubscribing their email newsletters because they increased the frequency of blog posts per week without considering the audience preferences and demands.

So, you have to be extremely mindful of the content distribution and creation. Here are some of the excellent content choices that can help your small business grow into a blooming site with massive traffic in no time:

The more your content revolves around the audience's expectations, the better.

content on the web that produce the most amount of sales

Stay consistent to find your "sweet spot."

To balance your business goals and audience demands, search for the volume experiments done by various blogs for posting. Find a common pattern or theme between their statistical growth to modify and implement.

Do not exhaust yourself by increasing the publishing frequency that you cannot manage just for the sake of more traffic. For example, Kevin Muldoon, a famous blogger, and Youtuber increased his posting frequency to 5 posts per week from 1 post per week with his popular blog when he started out in 2000. Even though the turnout was great, the traffic increased by 46%, which came at the cost of his mental and physical health. He soon reached his burnout point, and he could not upkeep the blog site's performance.

Therefore, never increase the frequency increasingly, especially if you are the only one managing the blog. It can also lead to lesser user engagement with a drastic decline in social shares and comments on the blog posts. CoSchedule witnessed the same when they increased their posting frequency to 3 posts per week from 2 posts per week.

So, do not choose quantity over quality. Instead, create an editorial calendar and stick to the initial ideal frequency and see if things work out for you.

If you are wondering how many words each blog post should contain, then again, you would have to evaluate what works for you. But ideally, long, engaging articles (probably 1000-2000 words) generate better results.

Moreover, if you are a beginner, you can start with 5-10 blog posts per week or a minimum of 1-2 posts per day with optimized content to rank your blog higher on the search engines.

Plan a Blog Launch Strategy

You can get extremely confused and overwhelmed while stepping into the blogging market. To decide the frequency of blog posts, it is essential to emphasize the blog launch strategy to navigate organic traffic to your site. Depending on your experience and the quality of the content, you can decide on starting with either a simple blog launch or a comprehensive one.

To know which one suits you best, check out the following day-to-day overview to reach an informed decision.

Simple blog launch

how often bloggers post stats

Comprehensive blog launch:

The strategy is simple, publish an introductory post. Then publish a new blog post every day in the first week, and then publish a blog post every alternate day in the second week, and then you can choose your pace, such as 1 or 2 blog posts a week and so on. By following this simple strategy, you need almost 12 posts ready for your launch.

This strategy usually works for new bloggers because this approach delivers your readers something new every day to create a habit. This habit will assure you of their return, resulting in a successful blog. In addition, this approach will assure you of a high rank with search engines and a better SEO-optimized website. If everything goes as planned, you are surely in a good position to attract organic traffic.

animation of a person creating a blog post

Conclusion

These are a few tips that can help new bloggers have a dynamic start to their blog. Creating content relevant to your audience and attaining a high ranking with search engines is not an easy task; remain patient and never lose your calm in strategizing these blogging routines.

Once you have achieved your goal to be a successful blogger, you must maintain that reputation. A post once a week would be enough for successful blogs to show their credibility, sit back and enjoy your success with a cup of tea. It's high time then to enjoy watching your readership grow.

You will have to be an all-rounder if you handle your blog alone. You would have to create content, design the website, optimize the blog, and make sales. Frequently, the quality would be compromised because your plate will be full, and publishing frequency will decline.

However, with a larger team, you can divide the responsibilities, and each person can focus on the relevant things to keep at par with the number of blog posts the site needs every day.

Never post irrelevant or invaluable content just for the sake of keeping up with daily or weekly blog posts numbers. It can have an adverse effect on your blog and lead to the audience unsubscribing to your content because they do not find it useful anymore.

So, there is no rule of thumb for blog posting frequency, and you have to experiment your way into it. But, remember, consistency is the to make your blog successful!

The constantly fluctuating and immersive marketing tools and trends require the marketing budget to be altered accordingly. The annual CMO surveys for well-known businesses such as Gartner's and Deloitte show that around 11% of the total company budget goes into marketing.

To be honest, that is quite a lot, especially if you have just started. This is why companies emphasize on keep the average marketing budget at par with the marketing goals such as close more sales, generating greater revenues, retaining long-term clients, and above all do, not going bankrupt.

Even though one can track the recent marketing budget changes and statistics, different businesses have varying marketing costs.

So, whether you are a budding entrepreneur or a well-known marketing expert, we can help you create a lucrative marketing plan by designing, tracking, and optimizing the digital marketing budget. After reading this article you won't need to ask what should your marketing budget be.

Importance of a Marketing Budget

importance of a marketing budget for small business
Pie chart on a stock chart with a budget

Creating a budget for marketing strategies can help you avoid a plethora of future problems - or at least help you manage them. For example, if your content strategy is below par with insufficient campaign funding, your business would suffer from inadequate staffing lack of tools and technology. As a result, it would be on the verge of losing loyal customers.

The marketing agency or team can develop a perfect marketing budget through in-depth and relevant marketing research. The budget should meet all the marketing initiatives, propagate digital growth, and not outdo the business expenses.

A well-thought-out marketing budget allows the team members to mindfully funnel the money onto effective campaigns that offer the highest return on investment.

Moreover, a company's growth stage is an important factor that can help create the size of the marketing budget. For example, a company, especially a small business or B2B product company that tends to maintain its position in the market, can allocate 2-10% of the sales revenue to the marketing budget. However, a business thriving in sales and currently in the fast-growth stage with a growth target of 50% or more can project 15-30% of their revenue to marketing.

Marketing Budget- What Needs to Be Included?

setting up a marketing budget for your business

A marketing budget needs to be strategic and comprehensive. It must include the existing and upcoming projects with an estimated cost. In addition, this budget includes all the aspects of marketing throughout the entire sales funnel and sales revenue. Every business needs to invest in a solid marketing foundation, from social media marketing, PPC campaigns, email campaigns, and digital advertising.

Large, multinational firms have their marketing team responsible for everything from pitching innovative marketing ideas to working within the budget. But for small B2B or B2C companies, the marketing costs can cause a start-up dilemma, especially when they have no idea about their marketing budget.

Most of the B2B firms denote 6.7% of the company's budget to marketing, while for B2C product companies, the budget goes higher by taking 13.7% of the revenue.

As we all know, during the past decades, businesses have witnessed the biggest digital paradigm. Therefore, according to Gartner, almost 27% of the marketing budget needs to be spent on the latest and innovative marketing technology.

Here is a variety of factors, including additional marketing investments that need to be considered:

Marketing FactorsCompanies that Invest in Them (%)
Direct expenses (PPC campaigns, online advertising campaign)96%
Brand-related expenses81%
Marketing analytics73%
Marketing employees80%
Social media marketing93%
Marketing research72%
Mobile marketing (inclusive of email marketing)60%
Overhead marketing-related costs69%
Marketing training52%

Therefore, to reach out to the potential customers and target market with great marketing strategies and tactics alongside accomplishing the revenue targets.

Create the Marketing Budget

developing a marketing strategy with digital marketing

In some of the reports and surveys published by Gartner, Forrester Research, and eMarketer, you need to analyze the traditional channels versus the digital trends to upkeep the marketing plan. As per Gartner, 72.2% of the company's investment should be direct to digital channels. Therefore, the digital marketing budget for start-ups or experts needs to cover all audience-grabbing marketing aspects.

Moreover, mobile marketing that was once tracked separately is now presumed to be well-integrated throughout all the digital marketing channels. Nevertheless, email marketing still stays the most effective marketing tactic to acquire the highest ROI due to the lower cost.

That being said, paid digital advertising campaigns across various social channels and using the analytic tools on search engines can generate excellent ROI results. Similarly, SEO also generates an impressive ROI slower, but the investment provides long-term benefits. Therefore, to achieve better - or the best marketing ROI, it is crucial to leverage tech-savvy strategies and automation to achieve a breakthrough in your company's sales income.

Here are a few methods that will help you decide what should your marketing budget be:

Do the market research:

To let your business bloom in profits, the marketing budget for your firm should not be more than your revenue but rather only a percent of the revenue. A universal budgeting rule that B2B companies follow is to allocate no more than 2-5% of the sales revenue to marketing. While for B2C companies, the budget goes slightly higher, with 5-10% allocated to the marketing expenses.

Also, the market research will help you analyze and keep an eye on your competition.

According to a BDC survey in 2019, the marketing costs for small businesses in Canada have an annual average budget of $30,000. However, the larger firms with 50 employees have an average budget of $100,00 annually.

Define your business goals:

setup all of your business goals to match your marketing budget

Every business has to plan their day-to-day marketing activities according to their customer segments - the expectations, needs, demands, and personas they want to reach.

Therefore, the marketing goals should be clear, specific, and measurable to calculate the budget. Avoid adding vague vanity metrics. Instead, keep track of the progress of your digital marketing actions, such as the number of visits on the company's website that took action over a specified period of time.

From there, you can decide the target customers, find a way to reach out to them, and plan if you want to offer a free sample of your services or products - only if it does not damage your marketing budget.

Analyze and evaluate all the potential costs:

Marketing consists of several components, each with a unique and useful purpose to contribute to a certain percentage of revenue. According to Horvath, here are the following expenses that the marketing budget should cover- you can adjust their percentages as per their effectiveness.

These marketing ways require certain tech-savvy tools and modes of automation to save time. Therefore, the marketing budget should be enough to cover all their costs.

Update the budget regularly:

Once you set clear goals and manage the priorities, you can leverage the benefits of inbound marketing and outbound marketing, step-by-step, to see what works for you and what you can afford. Then, update the budget regularly to eliminate the unnecessary costs and invest more in lucrative marketing tactics.

Final Thoughts On How Much your Company Must Budget for Marketing?

calculating business marketing budget
Smiling young 30s woman in eyewear looking at smartphone screen, feeling satisfied with fast secure online service, paying household bills taxes or insurance, managing budget, calculating expenses.

It all comes down to one thing, setting up the right budget that does not eat up all your sales revenue. Even though every business has to experiment and see what works for them, the stats provided by a CMO survey for 2022 might help:

Please note that these percentages cover the entire market budget, including every investment and expense. However, these allocated amounts can fluctuate depending on whether the company seeks fast growth or modest growth.

Moreover, these costs are affected by market competition and demands. Therefore, it is best to keep track of the budget, see where the investments are going, evaluate if you are getting the results, and then adjust or modify the marketing budget accordingly.

Introduction

Let's start this article with a quote by Stewart Gandolf, CEO of Health Care Success, "A goal without a marketing plan is just a wish."

Business owners, especially small B2B businesses, should take this quote seriously. Of course, it is important to have goals, but it is critical to have a plan in place and implement it correctly. For example, if you are a start-up company or own a small business unit, you would likely be multi-tasking between customer service, sales, and record-keeping. Managing these departments together can be overwhelming, but thanks to tools like LinkedIn that help the B2B businesses succeed. That is why it is important to have a Linkedin marketing strategy for small business.

About LinkedIn

phone with social icons that have LinkedIn icon

LinkedIn was launched in the year 2003 with the purpose of building connections, career-building, and sharing ideas. However, it has now become a strong social network of professionals. This meaningful network allows businesses to share content with customers, employees, competitors, and potential employers.

In 2021, LinkedIn had approximately 774 million users, making it an ideal social networking platform for small businesses. In addition, it can help you achieve your marketing goals conveniently.

What is LinkedIn Marketing?

online marketing for linkedin

LinkedIn is the number one platform for B2B lead generation. It has twice the buying power of the average web audience and helps you drive business decisions.

The practice of using LinkedIn to build connections, generate leads, boost brand awareness, foster business ties, and alliances, exchange quality content, and drive traffic is referred to as LinkedIn marketing. Because of its effectiveness in establishing professional networks, LinkedIn has become a vital aspect of successful marketing strategies today.

Using LinkedIn to market your company enables access to several beneficial features, like analytics, brand building, and connections, to mention a few.

Why Is It Important to Market Through LinkedIn?

You could be tempted to focus your social media marketing efforts on any other social media platform such as Facebook, Instagram, and Twitter. Those are excellent channels for reaching your target audience, but not tapping LinkedIn is a massive mistake. There are a number of reasons LinkedIn Benefits Your Business. As the world's largest professional network, LinkedIn generates 227 percent more leads than any other social network, including Facebook or Twitter, making it a critical marketing channel for your company.

LinkedIn Marketing Strategies

Let's talk about the most effective strategies to scale up your online presence and get potential leads.

Always keep an eye on your competition

In practically any form of business operation, this is a critical step. If you want to come at par with industry giants, you need to know how they operate and what makes them successful. This can be done by selecting around 5-10 competitors and visiting the LinkedIn Pages of your small, medium, and large competitors.

This approach gives them an idea about their target audience, the type of content the competitors are posting, and the content ideas they're using to generate content engagement.

Keep your images and banners up to date regularly

Consider the profile image and banner on your LinkedIn page to be the face of your company. Small business pages having a good quality cover image and banners tend to attract more potential customers, specifically organic traffic. Keep all company images updated for a solid first impression.

However, you should avoid posting stock images as they do not create engagement.

Use Brand Relevant Keywords

In terms of Search Engine Optimization, visitors use keywords and phrases to search about a particular topic. The quality and relevancy of keywords help attract the relevant people to your LinkedIn page. Therefore, you need to identify keywords that the searches look for and those with higher search volumes.

Once you have identified the relevant keywords, you need to add them to your LinkedIn page and other content types such as long-form content (blog posts). Again, this activity helps attract a relevant target market.

Fill In the Information in All Key Fields

Providing your business information on your LinkedIn Page is mandatory. Try filling in all the relevant fields to keep your potential customers updated. The information requires the following:

This step is crucial for small businesses as they may lose clients due to missing information. In addition, complete profiles tend to get 30% more views every week. So don't overlook any fields to be noticed by prospects, future employees, and customers.

Create an Interesting "About Us" Section

an interesting about us page

Write about your business in a way that engages people. Although images say a lot, your company story is the original content that attracts visitors to your page. Try using simple and understandable terms to let people know about your identity, mission, and goals.

Post Content Regularly

Although the "About Us" section and images can bring visitors to your website. It is important to provide them with content that keeps them coming back. Provide your company description and post rich content such as actionable content, infographics, video content, and regular blog posts to retain the traffic.

Repurpose Your Content

This process is also known as content recycling. If a piece of content has given you more views and likes, you can use the entire content of some existing content elements to expand its reach. It is advisable to change the format if you plan to recycle your content. If you add value to the existing content, it will be perceived as informative content and get you more traffic than the last time.

Gather LinkedIn Endorsements

Endorsements are a great way of showing business credibility. You can ask peers or connections who have worked with you to write a LinkedIn endorsement. In return, you can offer to endorse them as well. This activity is beneficial for both parties as you collect positive recommendations.

Your endorsements will be visible when potential B2B connections try to research you. Use the Open Profile network to boost your visibility and connect with new partners if you have a Premium account. Making your profile public makes you more identifiable.

Promote Your LinkedIn Page on Other Social Media Networks

Marketing your page on and off-platform is essential to attract more visitors. Take advantage of your high follower count on any other social platform like Facebook or Twitter. Add a link to your LinkedIn Profile to increase the traffic from other platforms. Another way of increasing the page traffic is to add the link on your website, email signatures, and business cards.

Be Responsive

Whether you are a start-up company or have a small business, you must adopt a professional approach and be active online.

You must interact with your audience wherever and whenever possible if you want people to recognize your brand. Asking questions and beginning conversations, responding to requests and sending direct messages, sharing and commenting on other people's work, and just getting out there and making oneself known on the platform are all examples of this.

LinkedIn Marketing Tips for Small Businesses

people holding on to a large linkedin phone

Create a Personal Profile

A personal profile is as important as your company profile on LinkedIn. It facilitates your LinkedIn marketing strategy. It is like your personal hub and can be used for professional networking, sharing content, creating thought-leadership content, and enlisting your previous experience.

Optimize Your Profile and Your Business Profile

Once your marketing team creates a page, it needs to be optimized to get attention. This can be achieved by sharing external links and links to your blogs and company profile. Another way of optimizing is to use keywords that visitors type in the search bar. Then, place the keywords in your summary, headline, and experience section in your profile.

Grow Your Network

One of the most effective ways to use LinkedIn is to build a strategic network. Here are some suggestions for expanding your LinkedIn connections by building a strategic network.

You can connect with the following people through LinkedIn:

Colleagues

LinkedIn coleagues

These are the first-level connections as they belong to the same niche. It is convenient to create a connection with people of the same field. This leads you to find 2nd and 3rd level connections who may not be your direct connections.

Prospective Customer

This can take a little while, but LinkedIn is ideal for generating leads. These fall in the 2nd and 3rd level connections. You can join the LinkedIn Group followed by your potential customer, enabling you to share content and connect with a larger group of people.

Client Connectors

These are the people who are not your desired potential customers. However, they are linked to your target market and connect you to your leads. Again, this is a time-consuming effort, but it does pay off for small businesses.

Sending a personalized message to your prospect is a way to get accepted as their connection. Share what benefit you can provide them, and talk about your mutual connections.

Connect With a Purpose

It is not about how many connections you have on LinkedIn that matters. Your connections should be relevant to your goals and industry. If you are eager to achieve a number, you can work on 500-600 connections. But make sure they belong to the niche you are targeting for increased conversion rates.

Join an Existing LinkedIn Group

Becoming part of a LinkedIn Group gives you several advantages such as:

Create a LinkedIn Group

This is very helpful if you want to become a prominent thought leader in your industry. In addition, having your group helps create brand awareness generate leads and new content marketing ideas.

Communicate with Group Members

You can easily communicate with your group members by creating a group post or sending messages as conversation starters. You can even share promotional content, thus increasing the chances of lead generation.

Send InMail Messages the Correct Way

linkedin inmail for growing leads to b2b clients

Using LinkedIn as a platform for cold selling can be overwhelming as it is hard to build many connections and personalize your message for each connection. It is advisable to create a message template to build an email campaign. You can add your name and an anecdote to grab the attention of your contact person. To send messages to your potential customers, you should know the following:

Analyze LinkedIn's Algorithm

The algorithm works around ranking. Your focus should be on generating high-quality original content relevant to your target market. Such content generates engagement and interactions. More interactions result in a higher ranking on search engines. Initiate polls or ask questions to increase the number of interactions.

The LinkedIn algorithm chooses to rank your post on the following criteria:

LinkedIn tends to display posts to the relevant audience, so give a shout-out to your colleagues and employees whenever you post something related to your industry for more engagement.

Find B2B Leads From Your Connections

Small businesses should use multiple profiles to find new leads and identify common interests. Social selling can be initiated once a lead is found. You can message the prospect to mention your mutual connection and interests in this process. According to a study, social selling has benefited small businesses by generating 45% additional sales opportunities.

Export Connections

The connections you build on LinkedIn may help you boost traffic to your website and expand your consumer base. Exporting your connections to a contact management system is a good starting point.

Choose Export Contacts under Advanced Actions to initiate exporting your LinkedIn connections.

Keep the Focus on Conversions

Using LinkedIn is like being at a constant networking event. You should not lose hope if people do not respond to your connection request or personalized messages. Instead, keep expanding your network to maximize sales.

Conclusion

You're ready to put your LinkedIn marketing strategy into action now that you've learned the ins and outs of doing so. But, first, you should assess your current digital marketing strategy to expand your marketing approach to additional social networking platforms.

With so many new features and upgrades on the way, we're excited to watch how LinkedIn continues to grow as a valuable resource and platform for marketers, job searchers, candidate seekers, and business owners. First, utilize the strategies and tips for getting started with LinkedIn marketing. Then, make your small business grow into something successful.

A Social media platform and a publishing platform empower you to expand your business, display your talent, and acquire financial freedom in today's digital era. Amongst all these various platforms, LinkedIn has a better, more professional network and outreach with many opportunities. Our article today will discuss the 6 reasons Linkedin benefits your business.


If you do not have a profile on LinkedIn yet, you need to build one to leverage LinkedIn's benefits. LinkedIn pages provide a chance to connect with elite business leaders and have potential partners, share content about your service or business, you can hire a potential employee for your business, or can post LinkedIn Ads or Video Ads to boost your sale.

linkedin profile account for small business owner

LinkedIn- A Brief Insight

You will be living under a rock if you do not know anything about LinkedIn. But, even if you do, let us remind you why you need social networks like LinkedIn in your life.

LinkedIn, an American website launched on May 5, 2003, is a social platform that allows professional networking, career development, job hunting, and online business services. Similar to other social media channels, you can operate it via your mobile phone or laptop/ computer.

With 800 million users from 200 different countries, this particular platform is lucratively employment-oriented; people can post their resumes and land good jobs. On the other hand, businesses and employers can post available vacancies and hire potential employees.

Online businesses, even budding entrepreneurs, by following a social media content strategy that includes creating professional profiles with an attractive company description, image, and logo to connect with high-end global businesses online. As LinkedIn is home to 57 million reliable and trustworthy companies, they can help you learn, earn and grow!

Six Ways LinkedIn Benefits your Business

If you struggle to advance your career or business, LinkedIn is your place-to-be.


With a LinkedIn profile, you can persuade your target audience to take action throughout the funnel. Whether you aim to generate potential leads, audience engagement, drive website traffic, or build brand awareness, LinkedIn possesses one the best social media networks that provide you with a proper ad format to seek desired results, reducing marketing efforts and other numerous benefits. the best marketing strategy that is 100% foolproof is to promote your business on different social media platforms.

If you are still not convinced or just lazy to create a LinkedIn profile, here are the six ways LinkedIn benefits your business that will enable you to reconsider your decision.

Create Content for Free!

Even though LinkedIn has its premium packages that allow you to leverage advanced features, you can benefit from its free version as a beginner. An optimized content plan, a complete company description, a compelling job title, an attractive image that speaks for your page can help you engage your audience, future employees, expand your global reach and influence others to join your LinkedIn group. Even it helps you attain a higher position in any search bar.

Although LinkedIn offers both a paid subscription and a free membership, you have to upgrade your profile from free basic membership to a premium subscription to gain access to LinkedIn's exclusive feature and product index. LinkedIn on paid subscriptions includes recruitment, marketing, business learning products, and sales. In addition, LinkedIn offers a free trial for a month of its Premium package. As the LinkedIn app is easily accessible on a mobile device that enables you to upgrade your profile or message to people at any time any place.

linkedin premium for businesses

You can use your profile to create marketing content and campaigns. Your social media marketing team or business development team can create different content variants such as blog posts, SlideShare business presentations, infographics, podcasts, videos, and webinars to suit the viewing preferences of your potential customers. This will surely provide you with different business opportunities such as connecting with potential business partners, working on a strategic business plan, getting in link with elite business companies, and generating numerous business-to-business leads.

Your social media team can create relevant posts, professional content and add links to your company's website, on your business profile, and on other social networks to create brand awareness, launch different business products enabling customers to find more content, and help your viewer traffic into successful business leads. The best way to bag clients or jobs is to join multiple and relevant LinkedIn groups, publish relevant and authentic posts to earn likes, comments, and shares, and avoid posting spam-like content or captions with clickbait.

Your one optimized status update can help your profile achieve 20% fellowship as per LinkedIn statistics. However, irrelevant content, boring posts, or not responding to your audience can result in losing followers and personal connections. Today LinkedIn is the top choice for business networking that helps you with business purchase decisions, and to attain different business tasks to secure 100% business success.

Use LinkedIn, for free, to create content to narrate your business motto or company story to the world or to fulfill various other business purposes, as LinkedIn gets 71.33% direct traffic and the rest from the search, which in a nutshell makes for a 99.45% of organic traffic.

LinkedIn Strategy for Content Marketing

Make Special Announcements in your Posts

Once you create the LinkedIn profile and the company page is up and running, it is essential that you stay active. The biggest reason that social media brands have millions of followers is that they create posts with "special announcements" for their followers. These posts can include discount codes, promotions, customer service updates, the latest product information, the ability to offer feedback, and entertaining content.

Moreover, you can simply create a post to allow your target audience to speak their mind about your company's products and services. Even though it can be risky, as there can be an influx of unhappy comments, mostly clients post positive testimonials that promote your online business.

It has been reported that posting informative, fun-to-read, and informative content on LinkedIn helps more than 55% of the investors, decision-makers, or job hunters to use the company content to determine which organization to work with.

Make your Business Outstand the Competition

Using your LinkedIn profile, you can publish your business and industry expertise, emphasizing your USP and company reputation. In addition, you can share company news, company culture, the company's mission, vision, and values.

You can follow other fellow competitors and learn from their e-strategies. It can help you create unique products and content and provide customers with an experience and satisfaction that others are unable to do.

Hootsuite's report suggests that LinkedIn is used to distribute content creation tasks by 96% of B2B marketers. By surfing through different B2B business profiles, you can gauge their customer engagement rate and easily monitor your industrial changes.

Furthermore, regularly tracking employee transitions and social media strategy will assist you in identifying trends and opportunities for talent acquisition that benefit the business.

The only smart way to get recognized in the international marketplace is by keeping an eye on your completion and building better content than them.

what makes linkedin post so amazing

Hunt Experts for your Business:

LinkedIn provides great career aspirations, career assistance, and career opportunities for job hunters. By joining the meaningful network or any business network, you can easily post your profile highlighting your career skills.

If you want to hire staff that could be beneficial for your business, search for the professionals on LinkedIn decipher their expertise from their posted content and profile.

The job hunters post their expertise, stability, skills, and successful accomplishment record in their LinkedIn profiles. They create posts to showcase their skills and talent. You can also evaluate if the person is a beginner or an expert from their posts. Beginners who are struggling to create their portfolios tend to offer free or discounted services like SEO page optimization, blogs, design logos, or anything that conform to their skills and expertise to land jobs.

In addition, you can publish job postings and analyze hundreds of job applications on a single platform which is far better than searching different social channels.

Recruiting people on LinkedIn is hassle-free, as it is a business-oriented social site, unlike many others. Amongst the 1.4 billion visits on LinkedIn in the last quarter of 2021, each LinkedIn user spent an average of 7 minutes and 12 seconds with 6.40 pages per visit. Some of the posts for jobs, while others seek employment.

linkedinusers
Souce: Similarweb

Maintain the Rolodex for your Business Contacts:

Long-term relationships mean a lot to the businesses- be it a business-to-business (B2B) relationship or a business-to-customer (B2C) relationship.

You might not remember your contacts from a few years ago, but LinkedIn will. Instead of searching for their business cards or emails in the huge pile in your desk drawer or outdated address book, there is a simple way to stay in touch with them.

Just add the people you knew but have lost contact with on LinkedIn and expand your professional network. E-meet them before you actually meet them

rolodex for linkedin

Rank your Business on Google and other Search Engines

LinkedIn company profiles and business pages attain high rankings on almost all the search engines, including Google. Therefore updating your profile regularly and optimizing SEO posts helps to improve your ranking in organic search results and make your page gain the benefits of online reputation management.

As a result, you can have better visitor traffic. In addition, always add links to your content that help customers reach your company's website conveniently.

Suppose you are serving as a social media administrator in a business organization and want a deeper insight into your LinkedIn profile performance. In that case, you can analyze data by viewing how eye-catching your posts are, by understanding more about your customer's sources and demographics, by monitoring your page activities and viewer traffic, or by studying the vogue across the key metrics.

LinkedIn profile or LinkedIn premium business page helps you produce quality sales leads in a business-oriented network. It also benefits your business by establishing your image on a global scale as a trustworthy and reputed organization.

Moreover, by gaining information about powerful SEO tools and managing your LinkedIn profiles wisely, you can produce opportunities for business growth. It's a proven fact that digital marketing for start-ups is very important, even the established ones can ignore its powerful impact. You can build brand identity and better referral relationships that attract skilled talent to boost your sales.

LinkedIn provides you with search tools to monitor the slots when your audience is most engaged to their devices. You can drive conversions, boost registrations and promote your content while delivering personalized messages to your audience when they are active on LinkedIn.

In addition, a LinkedIn profile helps you connect to millions of opportunities by adding your skills, educational history, and professional career details in the form of a story. You can join any network of choices, such as a business network or an engineering network, to find appropriate job opportunities or capable staff to promote your business.

With no setback or downside, there are endless LinkedIn benefits that can build your brand and boost your sales in no time.

How to Have a LinkedIn Profile?

Without wasting any more time, here is an easy way to create your LinkedIn profile and get started:

create a linkedin account for your business

Key Takeaway

LinkedIn, with 55 million global companies, over 1 billion users and visitors; Linkedin is one of the most influential and lucrative social media platforms out there. This social channel has helped many establish their businesses by generating sales leads and making their product known to others on a single platform.

It can provide millions of business ideas with their stories to inspire and motivate you to own a business. If you own a business, it can help you target a quality audience in a business-oriented network. As a result, market decision-makers, executives, and influencers fall for innovative ideas and act on new opportunities. You can drive real results using real professional data.

So, what are you waiting for? There are many opportunities waiting for you on LinkedIn.

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