A Social media platform and a publishing platform empower you to expand your business, display your talent, and acquire financial freedom in today's digital era. Amongst all these various platforms, LinkedIn has a better, more professional network and outreach with many opportunities. Our article today will discuss the 6 reasons Linkedin benefits your business.
If you do not have a profile on LinkedIn yet, you need to build one to leverage LinkedIn's benefits. LinkedIn pages provide a chance to connect with elite business leaders and have potential partners, share content about your service or business, you can hire a potential employee for your business, or can post LinkedIn Ads or Video Ads to boost your sale.
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LinkedIn- A Brief Insight
You will be living under a rock if you do not know anything about LinkedIn. But, even if you do, let us remind you why you need social networks like LinkedIn in your life.
LinkedIn, an American website launched on May 5, 2003, is a social platform that allows professional networking, career development, job hunting, and online business services. Similar to other social media channels, you can operate it via your mobile phone or laptop/ computer.
With 800 million users from 200 different countries, this particular platform is lucratively employment-oriented; people can post their resumes and land good jobs. On the other hand, businesses and employers can post available vacancies and hire potential employees.
Online businesses, even budding entrepreneurs, by following a social media content strategy that includes creating professional profiles with an attractive company description, image, and logo to connect with high-end global businesses online. As LinkedIn is home to 57 million reliable and trustworthy companies, they can help you learn, earn and grow!
Six Ways LinkedIn Benefits your Business
If you struggle to advance your career or business, LinkedIn is your place-to-be.
With a LinkedIn profile, you can persuade your target audience to take action throughout the funnel. Whether you aim to generate potential leads, audience engagement, drive website traffic, or build brand awareness, LinkedIn possesses one the best social media networks that provide you with a proper ad format to seek desired results, reducing marketing efforts and other numerous benefits. the best marketing strategy that is 100% foolproof is to promote your business on different social media platforms.
If you are still not convinced or just lazy to create a LinkedIn profile, here are the six ways LinkedIn benefits your business that will enable you to reconsider your decision.
Create Content for Free!
Even though LinkedIn has its premium packages that allow you to leverage advanced features, you can benefit from its free version as a beginner. An optimized content plan, a complete company description, a compelling job title, an attractive image that speaks for your page can help you engage your audience, future employees, expand your global reach and influence others to join your LinkedIn group. Even it helps you attain a higher position in any search bar.
Although LinkedIn offers both a paid subscription and a free membership, you have to upgrade your profile from free basic membership to a premium subscription to gain access to LinkedIn's exclusive feature and product index. LinkedIn on paid subscriptions includes recruitment, marketing, business learning products, and sales. In addition, LinkedIn offers a free trial for a month of its Premium package. As the LinkedIn app is easily accessible on a mobile device that enables you to upgrade your profile or message to people at any time any place.
You can use your profile to create marketing content and campaigns. Your social media marketing team or business development team can create different content variants such as blog posts, SlideShare business presentations, infographics, podcasts, videos, and webinars to suit the viewing preferences of your potential customers. This will surely provide you with different business opportunities such as connecting with potential business partners, working on a strategic business plan, getting in link with elite business companies, and generating numerous business-to-business leads.
Your social media team can create relevant posts, professional content and add links to your company's website, on your business profile, and on other social networks to create brand awareness, launch different business products enabling customers to find more content, and help your viewer traffic into successful business leads. The best way to bag clients or jobs is to join multiple and relevant LinkedIn groups, publish relevant and authentic posts to earn likes, comments, and shares, and avoid posting spam-like content or captions with clickbait.
Your one optimized status update can help your profile achieve 20% fellowship as per LinkedIn statistics. However, irrelevant content, boring posts, or not responding to your audience can result in losing followers and personal connections. Today LinkedIn is the top choice for business networking that helps you with business purchase decisions, and to attain different business tasks to secure 100% business success.
Use LinkedIn, for free, to create content to narrate your business motto or company story to the world or to fulfill various other business purposes, as LinkedIn gets 71.33% direct traffic and the rest from the search, which in a nutshell makes for a 99.45% of organic traffic.
Make Special Announcements in your Posts
Once you create the LinkedIn profile and the company page is up and running, it is essential that you stay active. The biggest reason that social media brands have millions of followers is that they create posts with "special announcements" for their followers. These posts can include discount codes, promotions, customer service updates, the latest product information, the ability to offer feedback, and entertaining content.
Moreover, you can simply create a post to allow your target audience to speak their mind about your company's products and services. Even though it can be risky, as there can be an influx of unhappy comments, mostly clients post positive testimonials that promote your online business.
It has been reported that posting informative, fun-to-read, and informative content on LinkedIn helps more than 55% of the investors, decision-makers, or job hunters to use the company content to determine which organization to work with.
Make your Business Outstand the Competition
Using your LinkedIn profile, you can publish your business and industry expertise, emphasizing your USP and company reputation. In addition, you can share company news, company culture, the company's mission, vision, and values.
You can follow other fellow competitors and learn from their e-strategies. It can help you create unique products and content and provide customers with an experience and satisfaction that others are unable to do.
Hootsuite's report suggests that LinkedIn is used to distribute content creation tasks by 96% of B2B marketers. By surfing through different B2B business profiles, you can gauge their customer engagement rate and easily monitor your industrial changes.
Furthermore, regularly tracking employee transitions and social media strategy will assist you in identifying trends and opportunities for talent acquisition that benefit the business.
The only smart way to get recognized in the international marketplace is by keeping an eye on your completion and building better content than them.
Hunt Experts for your Business:
LinkedIn provides great career aspirations, career assistance, and career opportunities for job hunters. By joining the meaningful network or any business network, you can easily post your profile highlighting your career skills.
If you want to hire staff that could be beneficial for your business, search for the professionals on LinkedIn decipher their expertise from their posted content and profile.
The job hunters post their expertise, stability, skills, and successful accomplishment record in their LinkedIn profiles. They create posts to showcase their skills and talent. You can also evaluate if the person is a beginner or an expert from their posts. Beginners who are struggling to create their portfolios tend to offer free or discounted services like SEO page optimization, blogs, design logos, or anything that conform to their skills and expertise to land jobs.
In addition, you can publish job postings and analyze hundreds of job applications on a single platform which is far better than searching different social channels.
Recruiting people on LinkedIn is hassle-free, as it is a business-oriented social site, unlike many others. Amongst the 1.4 billion visits on LinkedIn in the last quarter of 2021, each LinkedIn user spent an average of 7 minutes and 12 seconds with 6.40 pages per visit. Some of the posts for jobs, while others seek employment.
Maintain the Rolodex for your Business Contacts:
Long-term relationships mean a lot to the businesses- be it a business-to-business (B2B) relationship or a business-to-customer (B2C) relationship.
You might not remember your contacts from a few years ago, but LinkedIn will. Instead of searching for their business cards or emails in the huge pile in your desk drawer or outdated address book, there is a simple way to stay in touch with them.
Just add the people you knew but have lost contact with on LinkedIn and expand your professional network. E-meet them before you actually meet them
Rank your Business on Google and other Search Engines
LinkedIn company profiles and business pages attain high rankings on almost all the search engines, including Google. Therefore updating your profile regularly and optimizing SEO posts helps to improve your ranking in organic search results and make your page gain the benefits of online reputation management.
As a result, you can have better visitor traffic. In addition, always add links to your content that help customers reach your company's website conveniently.
Suppose you are serving as a social media administrator in a business organization and want a deeper insight into your LinkedIn profile performance. In that case, you can analyze data by viewing how eye-catching your posts are, by understanding more about your customer's sources and demographics, by monitoring your page activities and viewer traffic, or by studying the vogue across the key metrics.
LinkedIn profile or LinkedIn premium business page helps you produce quality sales leads in a business-oriented network. It also benefits your business by establishing your image on a global scale as a trustworthy and reputed organization.
Moreover, by gaining information about powerful SEO tools and managing your LinkedIn profiles wisely, you can produce opportunities for business growth. It's a proven fact that digital marketing for start-ups is very important, even the established ones can ignore its powerful impact. You can build brand identity and better referral relationships that attract skilled talent to boost your sales.
LinkedIn provides you with search tools to monitor the slots when your audience is most engaged to their devices. You can drive conversions, boost registrations and promote your content while delivering personalized messages to your audience when they are active on LinkedIn.
In addition, a LinkedIn profile helps you connect to millions of opportunities by adding your skills, educational history, and professional career details in the form of a story. You can join any network of choices, such as a business network or an engineering network, to find appropriate job opportunities or capable staff to promote your business.
With no setback or downside, there are endless LinkedIn benefits that can build your brand and boost your sales in no time.
How to Have a LinkedIn Profile?
Without wasting any more time, here is an easy way to create your LinkedIn profile and get started:
- Sign up and create a professional profile- showcase a summary of your education and professional history, skills, milestones, and interests to your recruiters, current and future employers, and other connections.
- Connect to different networks, groups, and LinkedIn communities- For example, you can join online seminars, marketing and sales events, workshops, and networking events using the LinkedIn Event feature.
- Search for employment- If you are searching for a job opportunity, you can notify your recruiters and connections that you're interested in their offers. You can also reach out to different companies and hiring communities.
- Participate in numerous conversations- it will allow you to share your thoughts and perceptions on different topics and issues with others. Communicate with your network by setting lightweight expressions using LinkedIn reactions.
Key Takeaway
LinkedIn, with 55 million global companies, over 1 billion users and visitors; Linkedin is one of the most influential and lucrative social media platforms out there. This social channel has helped many establish their businesses by generating sales leads and making their product known to others on a single platform.
It can provide millions of business ideas with their stories to inspire and motivate you to own a business. If you own a business, it can help you target a quality audience in a business-oriented network. As a result, market decision-makers, executives, and influencers fall for innovative ideas and act on new opportunities. You can drive real results using real professional data.
So, what are you waiting for? There are many opportunities waiting for you on LinkedIn.
