It is becoming increasingly challenging to keep up with the ever-changing digital landscape. The internet is becoming more complex which places pressure on aged software and technology. That is why updating your old website should be the focus of any business looking to engage its audience and outperform its competitors. We understand your website is there to grow your business and build trust with your customers. That is why Osborne Digital Marketing offers the following website upgrade services
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Search engine optimization, commonly referred to as SEO, is becoming increasingly popular as more people aim for the top result in the search engine. If your website is in the first organic position on Google, your website will receive 33% of all the organic traffic for that search query. That is why upgrading your website for SEO should be something you consider. This is our team’s area of expertise. We have helped small and large businesses ranging from not-for-profits to international law firms with upgrading their website and utilizing SEO to help grow their business.
User experience or UX is the most critical factor when you are considering if your website requires an upgrade. If your website has an old style and the features on the website are not focused on improving the user experience, your website desperately needs an upgrade. 46% of website visitors will trust a company based on the experience they have with their website. If you are presenting potential customers with a boring website and they have a bad experience, they may be lost to your business forever. Some of the most common UX mistakes made on websites include irrelevant content and a lack of calls to action. Our team focuses on creating websites that are up to date with the latest user experience data and we lean on our decades of experience to develop an engaging website that will have your customers coming back for more.
Competition in the eCommerce industry has been significantly increasing over the past five years. Having a thought-out website that enhances the products you are trying to sell should be at the forefront of your digital marketing strategy. Osborne Digital Marketing has helped numerous small and medium-sized eCommerce businesses improve their website. Our team recommends that your website loads quickly and has a high-resolution image of the product you are selling along with a detailed description of the product. Many outdated websites wonder why they can’t sell their products and it could be because they don’t have these core components considered.
For every second your website takes to load, you are losing 7% of your potential customers. Not to mention, Google has directly stated that speed is a ranking factor. If your website is too slow and isn’t responsive when users engage the features of the site, they will become frustrated and bounce. We help companies improve their website speed. In fact, for most of the companies, we work with for SEO and PPC, the first item on our checklist is ensuring that they improve their website load times. No matter how amazing the website is, if it takes too long to load, no one will stick around to see its grandeur.
You should redesign your website as soon as you feel it has no longer become appropriate for the job it needs to fulfill. As an example, if you have a medical clinic and your website can not take online bookings, you should consider a website upgrade.
