We cannot understate the importance of including PPC in your overall digital marketing strategy. It is a powerful tool that will yield powerful results for your business. Not only will it allow you to increase your website traffic with qualified leads, but it will also help you gain clarity and greater insight into your audience. Knowing your customers will help you build your relationship with them and connect with them in new ways, and that is useful for every business. You will easily see a return on your investment when it comes to PPC.