3 X’ed Ecommerce PPC Results

The Problem

Our sales team reached out to an ecommerce store that supplies camping and traveling goods online in the US. Our team discovered that they were ranking on the 5th page of Google. After advising their marketing team how we could improve their conversion rate, they were interested.

Goal

Improve the position of the Google Ads and improve conversions.

Solution

Our team began work on improving the landing pages and optimizing the campaign for the appropriate keywords. Many of the landing pages had no clear call to action.

For the first month, we utilized a broad approach to determine what is driving customers to their site as many of the products did not have the appropriate Google Analytics data to track the visitors.

After the first month, we began to see a significant improvement from there. Each month continued to improve and in August we had exceeded the client’s requested conversion rate by more than double!

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